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How playing offense on sustainability can power e-commerce performance – McKinsey

The business case for marketplace sustainability is now well established: sustainability leaders decarbonize faster, enjoy higher multiples, and see stronger growth in their sustainable product lines.1Prioritizing sustainability in the consumer sector, podcast by Sebastian Gatzer and Clarisse Magnin, McKinsey, August 5, 2021. But how can marketplaces effectively attract customers to…

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