Vietnam’s e-commerce boom faces growing pains – Retail Asia

For a long time, digital marketing was considered the darling of the ball, with granular metric reporting, hyper targeting capabilities and lower price points than its offline counterparts. However, there’s been a shift on the digital front. Google’s third-party cookie (which is finally crumbling) and Apple’s App Tracking Transparency initiative…

B2B marketing has come on its own: Abhinav Kumar, TCS  ETBrandEquitysource