Office of Digital Marketing – JMU – James Madison University

The mission of Digital Marketing is to create, support, and encourage best-practices in delivering content via the web, email, mobile app, and podcast.
The vision of Digital Marketing is to be a comprehensive resource to University partners in order to increase communication efficiency and efficacy in JMU’s web, email, mobile app, and podcast channels.
Randy Budnikas: Director of Digital Marketing
Resource to all JMU faculty/staff regarding questions or projects concerning the JMU Website (, JMU Email Marketing, or JMU Mobile Apps.
Leigh Ayers: Digital Experience Engineer
Resource to all JMU faculty/staff to determine strategy and execution of effective email and web campaigns.

Need Help? Leigh holds regular working sessions. These sessions are most productive when you have a particular goal, project, or learning objective in mind. Learn more and schedule a session
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