{"id":885,"date":"2024-07-03T02:43:38","date_gmt":"2024-07-03T02:43:38","guid":{"rendered":"https:\/\/www.yellowfalconmedia.com\/blog\/2024\/07\/03\/online-shopping-statistics-ecommerce-trends-of-2024-the-tech-report\/"},"modified":"2024-07-03T02:43:38","modified_gmt":"2024-07-03T02:43:38","slug":"online-shopping-statistics-ecommerce-trends-of-2024-the-tech-report","status":"publish","type":"post","link":"https:\/\/www.yellowfalconmedia.com\/blog\/2024\/07\/03\/online-shopping-statistics-ecommerce-trends-of-2024-the-tech-report\/","title":{"rendered":"Online Shopping Statistics &#8211; Ecommerce Trends of 2024 &#8211; The Tech Report"},"content":{"rendered":"<picture fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-large wp-image-3507104\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Online-Shopping-Statistics-1-1024x512.jpg.webp 1024w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Online-Shopping-Statistics-1-300x150.jpg.webp 300w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Online-Shopping-Statistics-1-150x75.jpg.webp 150w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Online-Shopping-Statistics-1-768x384.jpg.webp 768w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Online-Shopping-Statistics-1-1536x768.jpg.webp 1536w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Online-Shopping-Statistics-1.jpg.webp 2000w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns=&#039;http:\/\/www.w3.org\/2000\/svg&#039;%20viewBox=&#039;0%200%201024%20512&#039;%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><img fetchpriority=\"high\" decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=&#039;http:\/\/www.w3.org\/2000\/svg&#039;%20viewBox=&#039;0%200%201024%20512&#039;%3E%3C\/svg%3E\" alt=\"Online Shopping statistics\" width=\"1024\" height=\"512\" data-lazy-srcset=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Online-Shopping-Statistics-1-1024x512.jpg 1024w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Online-Shopping-Statistics-1-300x150.jpg 300w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Online-Shopping-Statistics-1-150x75.jpg 150w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Online-Shopping-Statistics-1-768x384.jpg 768w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Online-Shopping-Statistics-1-1536x768.jpg 1536w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Online-Shopping-Statistics-1.jpg 2000w\" data-lazy-sizes=\"(max-width: 1024px) 100vw, 1024px\" data-lazy-src=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Online-Shopping-Statistics-1-1024x512.jpg\"\/> <\/picture> <noscript><picture fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-large wp-image-3507104\"><source type=\"image\/webp\" srcset=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Online-Shopping-Statistics-1-1024x512.jpg.webp 1024w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Online-Shopping-Statistics-1-300x150.jpg.webp 300w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Online-Shopping-Statistics-1-150x75.jpg.webp 150w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Online-Shopping-Statistics-1-768x384.jpg.webp 768w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Online-Shopping-Statistics-1-1536x768.jpg.webp 1536w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Online-Shopping-Statistics-1.jpg.webp 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Online-Shopping-Statistics-1-1024x512.jpg\" alt=\"Online Shopping statistics\" width=\"1024\" height=\"512\" srcset=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Online-Shopping-Statistics-1-1024x512.jpg 1024w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Online-Shopping-Statistics-1-300x150.jpg 300w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Online-Shopping-Statistics-1-150x75.jpg 150w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Online-Shopping-Statistics-1-768x384.jpg 768w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Online-Shopping-Statistics-1-1536x768.jpg 1536w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Online-Shopping-Statistics-1.jpg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"\/> <\/picture> <\/noscript><br \/><span style=\"font-weight: 400;\">With over 5 billion internet users in the world, it\u2019s no surprise that online shopping is taking the world of commerce by storm. A trillion-dollar industry, e-commerce is experiencing an unprecedented boom around the world, especially in the US and China.<\/span><br \/><span style=\"font-weight: 400;\">In this article, we\u2019ll take a look at the growth of the e-commerce market, its consumer demographics, mobile e-commerce statistics, and emerging trends in online shopping. Let\u2019s dive in.<\/span><picture decoding=\"async\" class=\"aligncenter size-full wp-image-3507117\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/E-commerce-as-percentage-of-total-retail-sales.jpg.webp 868w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/E-commerce-as-percentage-of-total-retail-sales-300x170.jpg.webp 300w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/E-commerce-as-percentage-of-total-retail-sales-150x85.jpg.webp 150w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/E-commerce-as-percentage-of-total-retail-sales-768x436.jpg.webp 768w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns=&#039;http:\/\/www.w3.org\/2000\/svg&#039;%20viewBox=&#039;0%200%20868%20493&#039;%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 868px) 100vw, 868px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=&#039;http:\/\/www.w3.org\/2000\/svg&#039;%20viewBox=&#039;0%200%20868%20493&#039;%3E%3C\/svg%3E\" alt=\"\" width=\"868\" height=\"493\" data-lazy-srcset=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/E-commerce-as-percentage-of-total-retail-sales.jpg 868w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/E-commerce-as-percentage-of-total-retail-sales-300x170.jpg 300w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/E-commerce-as-percentage-of-total-retail-sales-150x85.jpg 150w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/E-commerce-as-percentage-of-total-retail-sales-768x436.jpg 768w\" data-lazy-sizes=\"(max-width: 868px) 100vw, 868px\" data-lazy-src=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/E-commerce-as-percentage-of-total-retail-sales.jpg\"\/> <\/picture> <noscript><picture decoding=\"async\" class=\"aligncenter size-full wp-image-3507117\"><source type=\"image\/webp\" srcset=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/E-commerce-as-percentage-of-total-retail-sales.jpg.webp 868w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/E-commerce-as-percentage-of-total-retail-sales-300x170.jpg.webp 300w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/E-commerce-as-percentage-of-total-retail-sales-150x85.jpg.webp 150w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/E-commerce-as-percentage-of-total-retail-sales-768x436.jpg.webp 768w\" sizes=\"(max-width: 868px) 100vw, 868px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/E-commerce-as-percentage-of-total-retail-sales.jpg\" alt=\"\" width=\"868\" height=\"493\" srcset=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/E-commerce-as-percentage-of-total-retail-sales.jpg 868w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/E-commerce-as-percentage-of-total-retail-sales-300x170.jpg 300w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/E-commerce-as-percentage-of-total-retail-sales-150x85.jpg 150w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/E-commerce-as-percentage-of-total-retail-sales-768x436.jpg 768w\" sizes=\"auto, (max-width: 868px) 100vw, 868px\"\/> <\/picture> <\/noscript><br \/><span style=\"font-weight: 400;\">Source: <\/span><a href=\"https:\/\/www.statista.com\/statistics\/534123\/e-commerce-share-of-retail-sales-worldwide\/\"><span style=\"font-weight: 400;\">Statista<\/span><\/a><br \/><span style=\"font-weight: 400;\">Statistics for online shopping point to the unprecedented growth of the sector during the pandemic and the years after. In 2021, e-commerce made up <\/span><b>19%<\/b><span style=\"font-weight: 400;\"><strong> of all global retail sales<\/strong> \u2013 a figure that\u2019s <\/span><a href=\"https:\/\/www.statista.com\/statistics\/534123\/e-commerce-share-of-retail-sales-worldwide\/\"><b>expected to grow<\/b><\/a><b> <a href=\"https:\/\/www.statista.com\/statistics\/534123\/e-commerce-share-of-retail-sales-worldwide\/\">to almost 25% by 2026<\/a>.<\/b><br \/><span style=\"font-weight: 400;\">Let\u2019s take a closer look at online shopping and e-commerce growth stats.<\/span><picture decoding=\"async\" class=\"wp-image-3506792 aligncenter\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/PERCENTAGE-OF-ONLINE-RETAIL-SALES-2022-USA-VS.-UK.png.webp 1024w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/PERCENTAGE-OF-ONLINE-RETAIL-SALES-2022-USA-VS.-UK-300x225.png.webp 300w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/PERCENTAGE-OF-ONLINE-RETAIL-SALES-2022-USA-VS.-UK-150x113.png.webp 150w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/PERCENTAGE-OF-ONLINE-RETAIL-SALES-2022-USA-VS.-UK-768x576.png.webp 768w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns=&#039;http:\/\/www.w3.org\/2000\/svg&#039;%20viewBox=&#039;0%200%20651%20488&#039;%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 651px) 100vw, 651px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=&#039;http:\/\/www.w3.org\/2000\/svg&#039;%20viewBox=&#039;0%200%20651%20488&#039;%3E%3C\/svg%3E\" alt=\"PERCENTAGE-OF-ONLINE-RETAIL-SALES-2022-USA-VS.-UK\" width=\"651\" height=\"488\" data-lazy-srcset=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/PERCENTAGE-OF-ONLINE-RETAIL-SALES-2022-USA-VS.-UK.png 1024w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/PERCENTAGE-OF-ONLINE-RETAIL-SALES-2022-USA-VS.-UK-300x225.png 300w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/PERCENTAGE-OF-ONLINE-RETAIL-SALES-2022-USA-VS.-UK-150x113.png 150w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/PERCENTAGE-OF-ONLINE-RETAIL-SALES-2022-USA-VS.-UK-768x576.png 768w\" data-lazy-sizes=\"(max-width: 651px) 100vw, 651px\" data-lazy-src=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/PERCENTAGE-OF-ONLINE-RETAIL-SALES-2022-USA-VS.-UK.png\"\/> <\/picture> <noscript><picture decoding=\"async\" class=\"wp-image-3506792 aligncenter\"><source type=\"image\/webp\" srcset=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/PERCENTAGE-OF-ONLINE-RETAIL-SALES-2022-USA-VS.-UK.png.webp 1024w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/PERCENTAGE-OF-ONLINE-RETAIL-SALES-2022-USA-VS.-UK-300x225.png.webp 300w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/PERCENTAGE-OF-ONLINE-RETAIL-SALES-2022-USA-VS.-UK-150x113.png.webp 150w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/PERCENTAGE-OF-ONLINE-RETAIL-SALES-2022-USA-VS.-UK-768x576.png.webp 768w\" sizes=\"(max-width: 651px) 100vw, 651px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/PERCENTAGE-OF-ONLINE-RETAIL-SALES-2022-USA-VS.-UK.png\" alt=\"PERCENTAGE-OF-ONLINE-RETAIL-SALES-2022-USA-VS.-UK\" width=\"651\" height=\"488\" srcset=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/PERCENTAGE-OF-ONLINE-RETAIL-SALES-2022-USA-VS.-UK.png 1024w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/PERCENTAGE-OF-ONLINE-RETAIL-SALES-2022-USA-VS.-UK-300x225.png 300w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/PERCENTAGE-OF-ONLINE-RETAIL-SALES-2022-USA-VS.-UK-150x113.png 150w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/PERCENTAGE-OF-ONLINE-RETAIL-SALES-2022-USA-VS.-UK-768x576.png 768w\" sizes=\"auto, (max-width: 651px) 100vw, 651px\"\/> <\/picture> <\/noscript><br \/><em>Like this infographic? Feel free to use it on your website or blog, but please remember to give us credit by linking back to <a href=\"https:\/\/techreport.com\/statistics\/online-shopping-statistics\/\">techreport.com\/statistics\/online-shopping-statistics<\/a>\u00a0in your post.<\/em><br \/><span style=\"font-weight: 400;\">Given that <\/span><strong><a href=\"https:\/\/www.statista.com\/statistics\/273018\/number-of-internet-users-worldwide\/\"><span style=\"font-weight: 400;\"><strong>the internet has<\/strong> <\/span>over 5 billion users worldwide<\/a><\/strong><span style=\"font-weight: 400;\">, it\u2019s no surprise that many of them use it to shop online, with a wide range of services conveniently available. In the US alone, there were<\/span><b> 268 million online shoppers in 2022.<\/b><span style=\"font-weight: 400;\"> That\u2019s <\/span><b>almost 80% of the country\u2019s overall population<\/b><span style=\"font-weight: 400;\">. Moreover, that number is projected <\/span><b>to grow to almost 290 million in 2027.<\/b><br \/><span style=\"font-weight: 400;\">The UK\u2019s<\/span> <a href=\"https:\/\/www.trade.gov\/country-commercial-guides\/united-kingdom-ecommerce#:~:text=Consumer%20eCommerce%20now%20accounts%20for,Population%3A%2068.05M\"><b>corresponding number of online shoppers is 82%<\/b><\/a> <b>or 55.8 million people. <\/b><span style=\"font-weight: 400;\">And as you can see from the infographic above, <\/span><a href=\"https:\/\/www.ons.gov.uk\/businessindustryandtrade\/retailindustry\/timeseries\/j4mc\/drsi\"><b>online sales made up a quarter of all British retail sales<\/b><\/a><b> in 2022, <\/b><a href=\"https:\/\/www.census.gov\/retail\/mrts\/www\/data\/pdf\/ec_current.pdf\"><b>compared to the USA\u2019s 14.8%<\/b><\/a><span style=\"font-weight: 400;\">.<\/span><br \/><span style=\"font-weight: 400;\">E-commerce market revenue is <\/span><strong><a href=\"https:\/\/www.statista.com\/outlook\/dmo\/ecommerce\/worldwide\">forecast to reach<b> US$3.58 trillion<\/b><\/a> <\/strong><span style=\"font-weight: 400;\">in 2023 and an annual <\/span><b>$5.47 trillion by 2027<\/b><span style=\"font-weight: 400;\">. And by 2028, e-commerce sales are expected to\u00a0<\/span><strong><a href=\"https:\/\/www.globenewswire.com\/news-release\/2022\/10\/31\/2544834\/0\/en\/Global-e-Commerce-Market-to-Hit-Sales-of-58-74-Trillion-By-2028-E-commerce-Market-Has-Come-a-Long-Way-Still-Need-to-Overcome-Some-Challenges.html#:~:text=filingsmedia%20partners-,Global%20e%2DCommerce%20Market%20to%20Hit%20Sales%20of%20%2458.74%20Trillion,Need%20to%20Overcome%20Some%20Challenges\">reach <b>$58.74 trillion<\/b><\/a><\/strong><b>.<\/b><br \/><span style=\"font-weight: 400;\">Here\u2019s an overview of e-commerce market revenue in 2023 and forecast for 2027 across different segments:<\/span><picture decoding=\"async\" class=\"aligncenter size-full wp-image-3507118\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Most-common-online-impulse-purchases.jpg.webp 950w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Most-common-online-impulse-purchases-300x137.jpg.webp 300w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Most-common-online-impulse-purchases-150x68.jpg.webp 150w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Most-common-online-impulse-purchases-768x350.jpg.webp 768w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns=&#039;http:\/\/www.w3.org\/2000\/svg&#039;%20viewBox=&#039;0%200%20950%20433&#039;%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 950px) 100vw, 950px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=&#039;http:\/\/www.w3.org\/2000\/svg&#039;%20viewBox=&#039;0%200%20950%20433&#039;%3E%3C\/svg%3E\" alt=\"\" width=\"950\" height=\"433\" data-lazy-srcset=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Most-common-online-impulse-purchases.jpg 950w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Most-common-online-impulse-purchases-300x137.jpg 300w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Most-common-online-impulse-purchases-150x68.jpg 150w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Most-common-online-impulse-purchases-768x350.jpg 768w\" data-lazy-sizes=\"(max-width: 950px) 100vw, 950px\" data-lazy-src=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Most-common-online-impulse-purchases.jpg\"\/> <\/picture> <noscript><picture decoding=\"async\" class=\"aligncenter size-full wp-image-3507118\"><source type=\"image\/webp\" srcset=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Most-common-online-impulse-purchases.jpg.webp 950w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Most-common-online-impulse-purchases-300x137.jpg.webp 300w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Most-common-online-impulse-purchases-150x68.jpg.webp 150w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Most-common-online-impulse-purchases-768x350.jpg.webp 768w\" sizes=\"(max-width: 950px) 100vw, 950px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Most-common-online-impulse-purchases.jpg\" alt=\"\" width=\"950\" height=\"433\" srcset=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Most-common-online-impulse-purchases.jpg 950w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Most-common-online-impulse-purchases-300x137.jpg 300w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Most-common-online-impulse-purchases-150x68.jpg 150w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Most-common-online-impulse-purchases-768x350.jpg 768w\" sizes=\"auto, (max-width: 950px) 100vw, 950px\"\/> <\/picture> <\/noscript><br \/><span style=\"font-weight: 400;\">Source: <\/span><a href=\"https:\/\/www.statista.com\/statistics\/1308151\/online-impulse-purchases-worldwide-gender\/\"><span style=\"font-weight: 400;\">Statista<\/span><\/a><br \/><span style=\"font-weight: 400;\">When it comes to online shopping, the statistics can tell us a lot about the consumers engaging in it.\u00a0<\/span><br \/><span style=\"font-weight: 400;\">For example, <\/span><b>the USA, the UK, and Spain are the only countries where men are <\/b><a href=\"https:\/\/www.statista.com\/statistics\/1308257\/share-shoppers-purchasing-pharmaceuticals-online-country-gender\/\"><b>more likely to buy pharmaceuticals<\/b><\/a><b> online than women? <\/b><span style=\"font-weight: 400;\">And China might be the biggest e-commerce market of the future, but <\/span><a href=\"https:\/\/www.tidio.com\/blog\/online-shopping-statistics\/\"><b>APAC and LATAM are currently the fasting-growing e-commerce markets<\/b><\/a><span style=\"font-weight: 400;\">.<\/span><br \/><span style=\"font-weight: 400;\">Keep reading for more insights into e-commerce demographics and habits.<\/span><picture decoding=\"async\" class=\"aligncenter size-full wp-image-3507119\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Distribution-of-mobile-e-commerce-shoppers.jpg.webp 976w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Distribution-of-mobile-e-commerce-shoppers-300x156.jpg.webp 300w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Distribution-of-mobile-e-commerce-shoppers-150x78.jpg.webp 150w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Distribution-of-mobile-e-commerce-shoppers-768x400.jpg.webp 768w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns=&#039;http:\/\/www.w3.org\/2000\/svg&#039;%20viewBox=&#039;0%200%20976%20508&#039;%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 976px) 100vw, 976px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=&#039;http:\/\/www.w3.org\/2000\/svg&#039;%20viewBox=&#039;0%200%20976%20508&#039;%3E%3C\/svg%3E\" alt=\"\" width=\"976\" height=\"508\" data-lazy-srcset=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Distribution-of-mobile-e-commerce-shoppers.jpg 976w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Distribution-of-mobile-e-commerce-shoppers-300x156.jpg 300w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Distribution-of-mobile-e-commerce-shoppers-150x78.jpg 150w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Distribution-of-mobile-e-commerce-shoppers-768x400.jpg 768w\" data-lazy-sizes=\"(max-width: 976px) 100vw, 976px\" data-lazy-src=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Distribution-of-mobile-e-commerce-shoppers.jpg\"\/> <\/picture> <noscript><picture decoding=\"async\" class=\"aligncenter size-full wp-image-3507119\"><source type=\"image\/webp\" srcset=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Distribution-of-mobile-e-commerce-shoppers.jpg.webp 976w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Distribution-of-mobile-e-commerce-shoppers-300x156.jpg.webp 300w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Distribution-of-mobile-e-commerce-shoppers-150x78.jpg.webp 150w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Distribution-of-mobile-e-commerce-shoppers-768x400.jpg.webp 768w\" sizes=\"(max-width: 976px) 100vw, 976px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Distribution-of-mobile-e-commerce-shoppers.jpg\" alt=\"\" width=\"976\" height=\"508\" srcset=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Distribution-of-mobile-e-commerce-shoppers.jpg 976w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Distribution-of-mobile-e-commerce-shoppers-300x156.jpg 300w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Distribution-of-mobile-e-commerce-shoppers-150x78.jpg 150w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Distribution-of-mobile-e-commerce-shoppers-768x400.jpg 768w\" sizes=\"auto, (max-width: 976px) 100vw, 976px\"\/> <\/picture> <\/noscript><br \/><span style=\"font-weight: 400;\">Source: <\/span><a href=\"https:\/\/www.statista.com\/statistics\/1343519\/ecommerce-shoppers-mobile-audience-united-states-income\/\"><span style=\"font-weight: 400;\">Statista<\/span><\/a><br \/><span style=\"font-weight: 400;\">Traditionally, women were pegged as the \u201cbigger\u201d shoppers. And to an extent, that\u2019s true, according to a <\/span><a href=\"https:\/\/www.performancemarketingworld.com\/article\/1751425\/gender-shopping-gap-men-spend-75-goods-bought-in-store#:~:text=The%20research%20analysed%20more%20than,that%20they%20spend%2047%25%20less.\"><b>study by Voyado<\/b><\/a>, with women aged 26-35 making 59% more online purchases than their male equivalents<span style=\"font-weight: 400;\">. However, the same study revealed that they spend 47% less online than their male counterparts.<\/span><br \/><span style=\"font-weight: 400;\">When it comes to mobile e-commerce, there are<\/span> <a href=\"https:\/\/www.statista.com\/statistics\/1343493\/ecommerce-shoppers-mobile-audience-united-states-gender\/\"><b>more male e-commerce shoppers<\/b><\/a><b>\u00a0(53.1%) in the US than female ones (46.9%)<\/b><span style=\"font-weight: 400;\">. And the largest age cohort of American online mobile shoppers is <\/span><b>18-24-year-olds (46.9%), although younger millennials (25-34-year-olds) <\/b><a href=\"https:\/\/www.statista.com\/statistics\/1343467\/ecommerce-shoppers-mobile-audience-united-states-age\/\"><b>aren\u2019t far behind, with 32% participating<\/b><\/a><span style=\"font-weight: 400;\">. In terms of income, <\/span><b>almost 35% of American mobile e-commerce shoppers have an annual income of $25,000 or less<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><br \/><span style=\"font-weight: 400;\">In the EU, younger people are the fastest-growing e-commerce segment. <\/span><span style=\"font-weight: 400;\">Some<\/span> <b><a href=\"https:\/\/ec.europa.eu\/eurostat\/statistics-explained\/index.php?title=E-commerce_statistics_for_individuals#Positive_correlation_with_the_level_of_education_and_employment_status\">87% of internet-using Europeans aged 25-34<\/a> have made at least one e-commerce purchase in 2022<\/b> \u2013<span style=\"font-weight: 400;\"> up 40% on figures a decade ago.<\/span><picture decoding=\"async\" class=\"wp-image-3506849 aligncenter\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/SHARE-OF-SHOPPERS-BUYING-CERTAIN-PRODUCTS-ONLINE-IN-2022-BY-GENDER.png.webp 1024w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/SHARE-OF-SHOPPERS-BUYING-CERTAIN-PRODUCTS-ONLINE-IN-2022-BY-GENDER-300x225.png.webp 300w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/SHARE-OF-SHOPPERS-BUYING-CERTAIN-PRODUCTS-ONLINE-IN-2022-BY-GENDER-150x113.png.webp 150w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/SHARE-OF-SHOPPERS-BUYING-CERTAIN-PRODUCTS-ONLINE-IN-2022-BY-GENDER-768x576.png.webp 768w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns=&#039;http:\/\/www.w3.org\/2000\/svg&#039;%20viewBox=&#039;0%200%20820%20615&#039;%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 820px) 100vw, 820px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=&#039;http:\/\/www.w3.org\/2000\/svg&#039;%20viewBox=&#039;0%200%20820%20615&#039;%3E%3C\/svg%3E\" alt=\"SHARE-OF-SHOPPERS-BUYING-CERTAIN-PRODUCTS-ONLINE-IN-2022-BY-GENDER.\" width=\"820\" height=\"615\" data-lazy-srcset=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/SHARE-OF-SHOPPERS-BUYING-CERTAIN-PRODUCTS-ONLINE-IN-2022-BY-GENDER.png 1024w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/SHARE-OF-SHOPPERS-BUYING-CERTAIN-PRODUCTS-ONLINE-IN-2022-BY-GENDER-300x225.png 300w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/SHARE-OF-SHOPPERS-BUYING-CERTAIN-PRODUCTS-ONLINE-IN-2022-BY-GENDER-150x113.png 150w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/SHARE-OF-SHOPPERS-BUYING-CERTAIN-PRODUCTS-ONLINE-IN-2022-BY-GENDER-768x576.png 768w\" data-lazy-sizes=\"(max-width: 820px) 100vw, 820px\" data-lazy-src=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/SHARE-OF-SHOPPERS-BUYING-CERTAIN-PRODUCTS-ONLINE-IN-2022-BY-GENDER.png\"\/> <\/picture> <noscript><picture decoding=\"async\" class=\"wp-image-3506849 aligncenter\"><source type=\"image\/webp\" srcset=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/SHARE-OF-SHOPPERS-BUYING-CERTAIN-PRODUCTS-ONLINE-IN-2022-BY-GENDER.png.webp 1024w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/SHARE-OF-SHOPPERS-BUYING-CERTAIN-PRODUCTS-ONLINE-IN-2022-BY-GENDER-300x225.png.webp 300w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/SHARE-OF-SHOPPERS-BUYING-CERTAIN-PRODUCTS-ONLINE-IN-2022-BY-GENDER-150x113.png.webp 150w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/SHARE-OF-SHOPPERS-BUYING-CERTAIN-PRODUCTS-ONLINE-IN-2022-BY-GENDER-768x576.png.webp 768w\" sizes=\"(max-width: 820px) 100vw, 820px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/SHARE-OF-SHOPPERS-BUYING-CERTAIN-PRODUCTS-ONLINE-IN-2022-BY-GENDER.png\" alt=\"SHARE-OF-SHOPPERS-BUYING-CERTAIN-PRODUCTS-ONLINE-IN-2022-BY-GENDER.\" width=\"820\" height=\"615\" srcset=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/SHARE-OF-SHOPPERS-BUYING-CERTAIN-PRODUCTS-ONLINE-IN-2022-BY-GENDER.png 1024w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/SHARE-OF-SHOPPERS-BUYING-CERTAIN-PRODUCTS-ONLINE-IN-2022-BY-GENDER-300x225.png 300w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/SHARE-OF-SHOPPERS-BUYING-CERTAIN-PRODUCTS-ONLINE-IN-2022-BY-GENDER-150x113.png 150w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/SHARE-OF-SHOPPERS-BUYING-CERTAIN-PRODUCTS-ONLINE-IN-2022-BY-GENDER-768x576.png 768w\" sizes=\"auto, (max-width: 820px) 100vw, 820px\"\/> <\/picture> <\/noscript><br \/><em>Like this infographic? Feel free to use it on your website or blog, but please remember to give us credit by linking back to <a href=\"https:\/\/techreport.com\/statistics\/online-shopping-statistics\/\">techreport.com\/statistics\/online-shopping-statistics<\/a>\u00a0in your post.<\/em><br \/><span style=\"font-weight: 400;\">As you can see from the infographic, there\u2019s some disparity regarding which products women and men buy online.\u00a0<\/span><span style=\"font-weight: 400;\">In many cases, favorite categories vary by country. For instance, Finnish men and women were almost on par when it came to shopping online for sports goods, whereas there was a <strong><a href=\"https:\/\/www.statista.com\/statistics\/1361704\/leisure-sport-shobby-online-shoppers-by-gender\/\">gender disparity of 12% in France<\/a><\/strong> for the same product category<\/span><b><\/b><span style=\"font-weight: 400;\">.<\/span><br \/><span style=\"font-weight: 400;\">Regardless of gender, there are some e-commerce product categories popular among most demographics. Here\u2019s an <\/span><a href=\"https:\/\/mailchimp.com\/resources\/top-online-shopping-categories\/\"><span style=\"font-weight: 400;\"><strong>overview of the top categories<\/strong><\/span><\/a><span style=\"font-weight: 400;\"> and percentages of Americans who bought at least one of these items in 2020-2021:<\/span><picture decoding=\"async\" class=\"wp-image-3506850 aligncenter\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/online-shopping-7-1024x666.png.webp 1024w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/online-shopping-7-300x195.png.webp 300w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/online-shopping-7-150x98.png.webp 150w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/online-shopping-7-768x499.png.webp 768w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/online-shopping-7.png.webp 1172w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns=&#039;http:\/\/www.w3.org\/2000\/svg&#039;%20viewBox=&#039;0%200%20752%20489&#039;%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 752px) 100vw, 752px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=&#039;http:\/\/www.w3.org\/2000\/svg&#039;%20viewBox=&#039;0%200%20752%20489&#039;%3E%3C\/svg%3E\" alt=\"where do you typically research the items\/products that you intend to buy?\" width=\"752\" height=\"489\" data-lazy-srcset=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/online-shopping-7-1024x666.png 1024w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/online-shopping-7-300x195.png 300w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/online-shopping-7-150x98.png 150w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/online-shopping-7-768x499.png 768w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/online-shopping-7.png 1172w\" data-lazy-sizes=\"(max-width: 752px) 100vw, 752px\" data-lazy-src=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/online-shopping-7-1024x666.png\"\/> <\/picture> <noscript><picture decoding=\"async\" class=\"wp-image-3506850 aligncenter\"><source type=\"image\/webp\" srcset=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/online-shopping-7-1024x666.png.webp 1024w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/online-shopping-7-300x195.png.webp 300w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/online-shopping-7-150x98.png.webp 150w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/online-shopping-7-768x499.png.webp 768w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/online-shopping-7.png.webp 1172w\" sizes=\"(max-width: 752px) 100vw, 752px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/online-shopping-7-1024x666.png\" alt=\"where do you typically research the items\/products that you intend to buy?\" width=\"752\" height=\"489\" srcset=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/online-shopping-7-1024x666.png 1024w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/online-shopping-7-300x195.png 300w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/online-shopping-7-150x98.png 150w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/online-shopping-7-768x499.png 768w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/online-shopping-7.png 1172w\" sizes=\"auto, (max-width: 752px) 100vw, 752px\"\/> <\/picture> <\/noscript><br \/><span style=\"font-weight: 400;\">Source: <\/span><a href=\"https:\/\/www.pwc.com\/gx\/en\/industries\/consumer-markets\/consumer-insights-survey.html\"><span style=\"font-weight: 400;\">PWC<\/span><\/a><br \/><span style=\"font-weight: 400;\">Product reviews are a big factor that influences e-commerce purchasing decisions. <\/span><span style=\"font-weight: 400;\">According to PwC<\/span><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.pwc.com\/gx\/en\/industries\/consumer-markets\/consumer-insights-survey.html\"><strong>29% of US-based Gen Z shoppers <\/strong><\/a><span style=\"font-weight: 400;\"><strong>use reviews<\/strong> when choosing a product. Positive reviews boost confidence and the chance of a purchase.<\/span><br \/><span style=\"font-weight: 400;\">Price is another important factor, and price comparison websites are visited by almost<\/span> <a href=\"https:\/\/www.pwc.com\/gx\/en\/industries\/consumer-markets\/consumer-insights-survey.html\"><b>30% of web browsers<\/b><\/a>\u00a0<b>before they choose a product.<\/b><span style=\"font-weight: 400;\"> Competitive prices, discounts, and promotions can entice customers to choose one retailer over another.<\/span><br \/><span style=\"font-weight: 400;\">Social media\u2019s increasing influence is another factor. Over <\/span><b>44% of American Gen Z-ers and <\/b><a href=\"https:\/\/www.pwc.com\/gx\/en\/industries\/consumer-markets\/consumer-insights-survey.html\"><b>37% of millennials turn to social media<\/b><\/a><b> before making a purchase.<\/b><br \/><span style=\"font-weight: 400;\">Shipping options, costs, and returns are other factors that can influence purchase decisions. For <\/span><b>53% of Australians who shop online, <\/b><a href=\"https:\/\/www.statista.com\/statistics\/1307135\/australia-leading-factors-considered-by-consumers-shopping-online\/\"><b>free shipping was a must in 2022<\/b><\/a><b>.<\/b><br \/><span style=\"font-weight: 400;\">Finally, customer support is a big factor. Prompt and helpful customer service accessible through various channels like chat, email, and phone can alleviate concerns and build trust. <\/span><a href=\"https:\/\/www.pwc.com\/gx\/en\/industries\/consumer-markets\/consumer-insights-survey.html\"><b>35% of consumers agreed<\/b><\/a> <span style=\"font-weight: 400;\">they\u2019d like vendors to use customer service chatbots.<\/span><br \/><span style=\"font-weight: 400;\">Online shopping habits also vary by generation. Younger millennials and Gen Z, for instance, <\/span><b>tend to shop online using <\/b><a href=\"https:\/\/www.tidio.com\/blog\/online-shopping-statistics\/#demographics-of-online-shoppers\"><b>debit cards rather than credit cards<\/b><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><br \/><span style=\"font-weight: 400;\">In contrast, Baby Boomers prefer <\/span><b>credit cards or cash-on-delivery<\/b><span style=\"font-weight: 400;\">. And they are much less likely to browse different retailers before purchasing than Gen Z, <\/span><b>45% of whom use different sources to compare prices<\/b><span style=\"font-weight: 400;\">.<\/span><picture decoding=\"async\" class=\"aligncenter size-full wp-image-3507120\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Value-of-social-commerce-sales-worldwide.jpg.webp 991w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Value-of-social-commerce-sales-worldwide-300x210.jpg.webp 300w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Value-of-social-commerce-sales-worldwide-150x105.jpg.webp 150w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Value-of-social-commerce-sales-worldwide-768x538.jpg.webp 768w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns=&#039;http:\/\/www.w3.org\/2000\/svg&#039;%20viewBox=&#039;0%200%20991%20694&#039;%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 991px) 100vw, 991px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=&#039;http:\/\/www.w3.org\/2000\/svg&#039;%20viewBox=&#039;0%200%20991%20694&#039;%3E%3C\/svg%3E\" alt=\"\" width=\"991\" height=\"694\" data-lazy-srcset=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Value-of-social-commerce-sales-worldwide.jpg 991w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Value-of-social-commerce-sales-worldwide-300x210.jpg 300w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Value-of-social-commerce-sales-worldwide-150x105.jpg 150w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Value-of-social-commerce-sales-worldwide-768x538.jpg 768w\" data-lazy-sizes=\"(max-width: 991px) 100vw, 991px\" data-lazy-src=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Value-of-social-commerce-sales-worldwide.jpg\"\/> <\/picture> <noscript><picture decoding=\"async\" class=\"aligncenter size-full wp-image-3507120\"><source type=\"image\/webp\" srcset=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Value-of-social-commerce-sales-worldwide.jpg.webp 991w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Value-of-social-commerce-sales-worldwide-300x210.jpg.webp 300w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Value-of-social-commerce-sales-worldwide-150x105.jpg.webp 150w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Value-of-social-commerce-sales-worldwide-768x538.jpg.webp 768w\" sizes=\"(max-width: 991px) 100vw, 991px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Value-of-social-commerce-sales-worldwide.jpg\" alt=\"\" width=\"991\" height=\"694\" srcset=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Value-of-social-commerce-sales-worldwide.jpg 991w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Value-of-social-commerce-sales-worldwide-300x210.jpg 300w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Value-of-social-commerce-sales-worldwide-150x105.jpg 150w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Value-of-social-commerce-sales-worldwide-768x538.jpg 768w\" sizes=\"auto, (max-width: 991px) 100vw, 991px\"\/> <\/picture> <\/noscript><br \/><span style=\"font-weight: 400;\">Source: <\/span><a href=\"https:\/\/www.statista.com\/statistics\/1251145\/social-commerce-sales-worldwide\/\"><span style=\"font-weight: 400;\">Statista<\/span><\/a><br \/><span style=\"font-weight: 400;\">One notable e-commerce trend is the increasing popularity of<\/span><b> mobile shopping<\/b><span style=\"font-weight: 400;\">, which we\u2019ll dive into now. With over <strong><a href=\"https:\/\/www.statista.com\/statistics\/330695\/number-of-smartphone-users-worldwide\/\">6.9 billion active smartphone subscriptions<\/a><\/strong>, consumers now prefer to browse and make purchases on their mobiles, leading to the demand for and the growth of mobile-friendly websites and apps.<\/span><br \/><span style=\"font-weight: 400;\">Another emerging trend is the<\/span><b> rise of social commerce.<\/b><span style=\"font-weight: 400;\"> Social media platforms are becoming powerful tools for product discovery and shopping. Consumers are influenced by recommendations from influencers and friends, and they can make purchases directly with social media apps like <\/span><a href=\"https:\/\/techreport.com\/news\/instagram-plans-to-roll-back-live-shopping-in-march\/\"><span style=\"font-weight: 400;\">Instagram Live Shopping<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><br \/><b>Personalization <\/b><span style=\"font-weight: 400;\">is also a significant trend in online shopping. Retailers are leveraging data and AI to provide personalized recommendations, discounts, and shopping experiences. This trend increases engagement and retention levels.<\/span><br \/><b>Sustainability and ethical shopping<\/b><span style=\"font-weight: 400;\"> are gaining traction as well. Consumers, especially Gen Z, are becoming more conscious of the environmental and the social impact of their purchases. They actively seek out eco-friendly and socially responsible brands, driving retailers to adopt sustainable practices.<\/span><br \/><span style=\"font-weight: 400;\">Lastly, VR and <a href=\"https:\/\/techreport.com\/software-news\/snap-opens-up-camera-kit-beta-for-ar-shopping-fun-and-profit\/\">AR shopping<\/a> are transforming the future of online commerce. These technologies allow customers to virtually try on clothes and accessories, visualize furniture in their homes, and experience products before making a purchase, enhancing the online shopping experience. <\/span><a href=\"https:\/\/techreport.com\/software-news\/amazon-partners-with-snapchat-to-introduce-ar-shopping-for-eyewear\/\"><span style=\"font-weight: 400;\">Snapchat and Amazon\u2019s AR shopping for eyewear<\/span><\/a><span style=\"font-weight: 400;\"> partnership is a great example of this trend.<\/span><picture decoding=\"async\" class=\"aligncenter size-full wp-image-3507121\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Ecommerce-mobile-and-desktop-split.jpg.webp 968w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Ecommerce-mobile-and-desktop-split-300x153.jpg.webp 300w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Ecommerce-mobile-and-desktop-split-150x77.jpg.webp 150w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Ecommerce-mobile-and-desktop-split-768x393.jpg.webp 768w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns=&#039;http:\/\/www.w3.org\/2000\/svg&#039;%20viewBox=&#039;0%200%20968%20495&#039;%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 968px) 100vw, 968px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=&#039;http:\/\/www.w3.org\/2000\/svg&#039;%20viewBox=&#039;0%200%20968%20495&#039;%3E%3C\/svg%3E\" alt=\"\" width=\"968\" height=\"495\" data-lazy-srcset=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Ecommerce-mobile-and-desktop-split.jpg 968w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Ecommerce-mobile-and-desktop-split-300x153.jpg 300w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Ecommerce-mobile-and-desktop-split-150x77.jpg 150w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Ecommerce-mobile-and-desktop-split-768x393.jpg 768w\" data-lazy-sizes=\"(max-width: 968px) 100vw, 968px\" data-lazy-src=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Ecommerce-mobile-and-desktop-split.jpg\"\/> <\/picture> <noscript><picture decoding=\"async\" class=\"aligncenter size-full wp-image-3507121\"><source type=\"image\/webp\" srcset=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Ecommerce-mobile-and-desktop-split.jpg.webp 968w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Ecommerce-mobile-and-desktop-split-300x153.jpg.webp 300w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Ecommerce-mobile-and-desktop-split-150x77.jpg.webp 150w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Ecommerce-mobile-and-desktop-split-768x393.jpg.webp 768w\" sizes=\"(max-width: 968px) 100vw, 968px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Ecommerce-mobile-and-desktop-split.jpg\" alt=\"\" width=\"968\" height=\"495\" srcset=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Ecommerce-mobile-and-desktop-split.jpg 968w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Ecommerce-mobile-and-desktop-split-300x153.jpg 300w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Ecommerce-mobile-and-desktop-split-150x77.jpg 150w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Ecommerce-mobile-and-desktop-split-768x393.jpg 768w\" sizes=\"auto, (max-width: 968px) 100vw, 968px\"\/> <\/picture> <\/noscript><br \/><span style=\"font-weight: 400;\">Source: <\/span><a href=\"https:\/\/www.statista.com\/outlook\/dmo\/ecommerce\/worldwide#sales-channels\"><span style=\"font-weight: 400;\">Statista<\/span><\/a><br \/><span style=\"font-weight: 400;\">The practice of shopping via mobile devices experienced <\/span><a href=\"https:\/\/www.statista.com\/statistics\/1276997\/change-mobile-shopping-website-app-worldwide-region\/\"><span style=\"font-weight: 400;\">exponential growth during the Covid-19 pandemic <\/span><\/a> \u2013\u00a0<b>the average global increase was a whopping 48% for mobile websites and 45% for mobile apps,<\/b><span style=\"font-weight: 400;\"> to be exact.<\/span><br \/><span style=\"font-weight: 400;\">In Europe, shopping via mobile websites increased even more \u2013 <\/span><b>by 67%.<\/b><span style=\"font-weight: 400;\"> The highest increase (89%) was seen in the Middle East.<\/span><br \/><span style=\"font-weight: 400;\">So, mobile e-commerce is a bigger market than ever. Here\u2019s an <\/span><a href=\"https:\/\/www.statista.com\/statistics\/280134\/online-smartphone-purchases-in-selected-countries\/\"><span style=\"font-weight: 400;\">overview of percentages of people in different countries<\/span><\/a><span style=\"font-weight: 400;\">\u00a0who made at least one purchase a week using their mobile in 2022:\u00a0<\/span><br \/><span style=\"font-weight: 400;\">With these mobile e-commerce statistics from different countries in mind, let\u2019s take a closer look at mobile shopping.<\/span><picture decoding=\"async\" class=\"wp-image-3506855 aligncenter\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/COUNTRIES-WITH-THE-HIGHEST-MOBILE-WALLETS-PENETRATION-RATE-IN-EACH-MARKET.png.webp 1024w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/COUNTRIES-WITH-THE-HIGHEST-MOBILE-WALLETS-PENETRATION-RATE-IN-EACH-MARKET-300x225.png.webp 300w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/COUNTRIES-WITH-THE-HIGHEST-MOBILE-WALLETS-PENETRATION-RATE-IN-EACH-MARKET-150x113.png.webp 150w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/COUNTRIES-WITH-THE-HIGHEST-MOBILE-WALLETS-PENETRATION-RATE-IN-EACH-MARKET-768x576.png.webp 768w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns=&#039;http:\/\/www.w3.org\/2000\/svg&#039;%20viewBox=&#039;0%200%20772%20579&#039;%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 772px) 100vw, 772px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=&#039;http:\/\/www.w3.org\/2000\/svg&#039;%20viewBox=&#039;0%200%20772%20579&#039;%3E%3C\/svg%3E\" alt=\"COUNTRIES WITH THE HIGHEST MOBILE WALLETS PENETRATION RATE IN EACH MARKET\" width=\"772\" height=\"579\" data-lazy-srcset=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/COUNTRIES-WITH-THE-HIGHEST-MOBILE-WALLETS-PENETRATION-RATE-IN-EACH-MARKET.png 1024w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/COUNTRIES-WITH-THE-HIGHEST-MOBILE-WALLETS-PENETRATION-RATE-IN-EACH-MARKET-300x225.png 300w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/COUNTRIES-WITH-THE-HIGHEST-MOBILE-WALLETS-PENETRATION-RATE-IN-EACH-MARKET-150x113.png 150w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/COUNTRIES-WITH-THE-HIGHEST-MOBILE-WALLETS-PENETRATION-RATE-IN-EACH-MARKET-768x576.png 768w\" data-lazy-sizes=\"(max-width: 772px) 100vw, 772px\" data-lazy-src=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/COUNTRIES-WITH-THE-HIGHEST-MOBILE-WALLETS-PENETRATION-RATE-IN-EACH-MARKET.png\"\/> <\/picture> <noscript><picture decoding=\"async\" class=\"wp-image-3506855 aligncenter\"><source type=\"image\/webp\" srcset=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/COUNTRIES-WITH-THE-HIGHEST-MOBILE-WALLETS-PENETRATION-RATE-IN-EACH-MARKET.png.webp 1024w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/COUNTRIES-WITH-THE-HIGHEST-MOBILE-WALLETS-PENETRATION-RATE-IN-EACH-MARKET-300x225.png.webp 300w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/COUNTRIES-WITH-THE-HIGHEST-MOBILE-WALLETS-PENETRATION-RATE-IN-EACH-MARKET-150x113.png.webp 150w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/COUNTRIES-WITH-THE-HIGHEST-MOBILE-WALLETS-PENETRATION-RATE-IN-EACH-MARKET-768x576.png.webp 768w\" sizes=\"(max-width: 772px) 100vw, 772px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/COUNTRIES-WITH-THE-HIGHEST-MOBILE-WALLETS-PENETRATION-RATE-IN-EACH-MARKET.png\" alt=\"COUNTRIES WITH THE HIGHEST MOBILE WALLETS PENETRATION RATE IN EACH MARKET\" width=\"772\" height=\"579\" srcset=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/COUNTRIES-WITH-THE-HIGHEST-MOBILE-WALLETS-PENETRATION-RATE-IN-EACH-MARKET.png 1024w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/COUNTRIES-WITH-THE-HIGHEST-MOBILE-WALLETS-PENETRATION-RATE-IN-EACH-MARKET-300x225.png 300w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/COUNTRIES-WITH-THE-HIGHEST-MOBILE-WALLETS-PENETRATION-RATE-IN-EACH-MARKET-150x113.png 150w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/COUNTRIES-WITH-THE-HIGHEST-MOBILE-WALLETS-PENETRATION-RATE-IN-EACH-MARKET-768x576.png 768w\" sizes=\"auto, (max-width: 772px) 100vw, 772px\"\/> <\/picture> <\/noscript><br \/><em>Like this infographic? Feel free to use it on your website or blog, but please remember to give us credit by linking back to <a href=\"https:\/\/techreport.com\/statistics\/online-shopping-statistics\/\">techreport.com\/statistics\/online-shopping-statistics<\/a>\u00a0in your post.<\/em><br \/><span style=\"font-weight: 400;\">Mobile wallets like Apple Pay and Google Pay are popular online payment methods, as they\u2019re convenient and more secure than traditional cards. In fact, they accounted for almost <\/span><b>half of all online payments worldwide in 2021 and are <\/b><a href=\"https:\/\/www.statista.com\/statistics\/1271701\/share-of-digital-wallets-payments-in-e-commerce-by-region\/\"><b>expected to account for at least 53%<\/b><\/a><b>\u00a0of such transactions by 2024<\/b><span style=\"font-weight: 400;\">.<\/span><br \/><span style=\"font-weight: 400;\">Asia has the biggest digital wallet market penetration rate, with <\/span><a href=\"https:\/\/www.statista.com\/statistics\/1391056\/mobile-wallet-penetration-worldwide-by-country\/\"><strong>over 90% of the Indian and Thai populations <\/strong><\/a><span style=\"font-weight: 400;\">using them<\/span><span style=\"font-weight: 400;\"> as of 2022. In Europe, <\/span><b>the biggest market is Poland, but it has a penetration rate of under 56% \u2013 quite a difference, compared to India, or even Argentina, at 78%<\/b>.<picture decoding=\"async\" class=\"aligncenter size-full wp-image-3507122\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Average-online-shopping-order-value.jpg.webp 937w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Average-online-shopping-order-value-300x154.jpg.webp 300w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Average-online-shopping-order-value-150x77.jpg.webp 150w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Average-online-shopping-order-value-768x393.jpg.webp 768w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns=&#039;http:\/\/www.w3.org\/2000\/svg&#039;%20viewBox=&#039;0%200%20937%20480&#039;%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 937px) 100vw, 937px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=&#039;http:\/\/www.w3.org\/2000\/svg&#039;%20viewBox=&#039;0%200%20937%20480&#039;%3E%3C\/svg%3E\" alt=\"\" width=\"937\" height=\"480\" data-lazy-srcset=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Average-online-shopping-order-value.jpg 937w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Average-online-shopping-order-value-300x154.jpg 300w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Average-online-shopping-order-value-150x77.jpg 150w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Average-online-shopping-order-value-768x393.jpg 768w\" data-lazy-sizes=\"(max-width: 937px) 100vw, 937px\" data-lazy-src=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Average-online-shopping-order-value.jpg\"\/> <\/picture> <noscript><picture decoding=\"async\" class=\"aligncenter size-full wp-image-3507122\"><source type=\"image\/webp\" srcset=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Average-online-shopping-order-value.jpg.webp 937w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Average-online-shopping-order-value-300x154.jpg.webp 300w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Average-online-shopping-order-value-150x77.jpg.webp 150w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Average-online-shopping-order-value-768x393.jpg.webp 768w\" sizes=\"(max-width: 937px) 100vw, 937px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Average-online-shopping-order-value.jpg\" alt=\"\" width=\"937\" height=\"480\" srcset=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Average-online-shopping-order-value.jpg 937w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Average-online-shopping-order-value-300x154.jpg 300w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Average-online-shopping-order-value-150x77.jpg 150w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Average-online-shopping-order-value-768x393.jpg 768w\" sizes=\"auto, (max-width: 937px) 100vw, 937px\"\/> <\/picture> <\/noscript><br \/><span style=\"font-weight: 400;\">Source: <\/span><a href=\"https:\/\/www.statista.com\/statistics\/239247\/global-online-shopping-order-values-by-device\/\"><span style=\"font-weight: 400;\">Statista<\/span><\/a><br \/><span style=\"font-weight: 400;\">Mobile users\u2019 shopping behavior is somewhat different from that of Desktop shoppers. For instance, the<\/span><b> total value of a mobile basket tends to be lower than a Desktop equivalent.<\/b><span style=\"font-weight: 400;\"> As you can see from the infographic, that\u2019s true for many countries. A <\/span><a href=\"https:\/\/www.salecycle.com\/blog\/stats\/ecommerce-average-order-values-trends-and-stats\/\"><span style=\"font-weight: 400;\">SaleCycle <\/span><\/a><a href=\"https:\/\/www.salecycle.com\/blog\/stats\/ecommerce-average-order-values-trends-and-stats\/\">study<\/a><span style=\"font-weight: 400;\"> found this to be particularly true for the fashion and travel sectors.\u00a0<\/span><br \/><span style=\"font-weight: 400;\">Nevertheless, <\/span><a href=\"https:\/\/www.tidio.com\/blog\/mobile-commerce-statistics\/#average-order-value-for-ecommerce-and-mobile-commerce\"><span style=\"font-weight: 400;\">fashion is one of the most popular categories<\/span><\/a><span style=\"font-weight: 400;\"> for mobile purchases, along with electronics. These categories lend themselves well to mobile browsing and shopping, with consumers often seeking convenience and instant gratification for these products.<\/span><br \/><span style=\"font-weight: 400;\">Mobile-only offers and discounts can also impact mobile shopping decisions and behavior. Many retailers provide exclusive mobile-only promotions, leveraging push notifications, in-app deals, and coupon codes.\u00a0<\/span><br \/><span style=\"font-weight: 400;\">Around <\/span><a href=\"https:\/\/www.tidio.com\/blog\/mobile-commerce-statistics\/#mobile-shopping-behavior-patterns\"><b>40% of mobile shoppers use their devices to redeem coupons<\/b><\/a><span style=\"font-weight: 400;\">. Indeed, these incentives encourage mobile shoppers to make a purchase, making the most of the impulse-buying drive of mobile shopping.\u00a0<\/span><picture decoding=\"async\" class=\"wp-image-3506859 size-full aligncenter\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/online-shopping-10.png.webp 942w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/online-shopping-10-300x69.png.webp 300w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/online-shopping-10-150x34.png.webp 150w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/online-shopping-10-768x176.png.webp 768w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns=&#039;http:\/\/www.w3.org\/2000\/svg&#039;%20viewBox=&#039;0%200%20942%20216&#039;%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 942px) 100vw, 942px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=&#039;http:\/\/www.w3.org\/2000\/svg&#039;%20viewBox=&#039;0%200%20942%20216&#039;%3E%3C\/svg%3E\" alt=\"mobile site stats\" width=\"942\" height=\"216\" data-lazy-srcset=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/online-shopping-10.png 942w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/online-shopping-10-300x69.png 300w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/online-shopping-10-150x34.png 150w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/online-shopping-10-768x176.png 768w\" data-lazy-sizes=\"(max-width: 942px) 100vw, 942px\" data-lazy-src=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/online-shopping-10.png\"\/> <\/picture> <noscript><picture decoding=\"async\" class=\"wp-image-3506859 size-full aligncenter\"><source type=\"image\/webp\" srcset=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/online-shopping-10.png.webp 942w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/online-shopping-10-300x69.png.webp 300w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/online-shopping-10-150x34.png.webp 150w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/online-shopping-10-768x176.png.webp 768w\" sizes=\"(max-width: 942px) 100vw, 942px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/online-shopping-10.png\" alt=\"mobile site stats\" width=\"942\" height=\"216\" srcset=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/online-shopping-10.png 942w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/online-shopping-10-300x69.png 300w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/online-shopping-10-150x34.png 150w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/online-shopping-10-768x176.png 768w\" sizes=\"auto, (max-width: 942px) 100vw, 942px\"\/> <\/picture> <\/noscript><br \/><span style=\"font-weight: 400;\">Source: <\/span><a href=\"https:\/\/www.thinkwithgoogle.com\/consumer-insights\/consumer-trends\/smartphone-productivity-tools-revisit-mobile\/\"><span style=\"font-weight: 400;\">Think with Google<\/span><\/a><br \/><span style=\"font-weight: 400;\">Since so many people shop on their mobile today, businesses can profit from investing in a user-friendly mobile site or a native app. For instance, over <\/span><a href=\"https:\/\/www.thinkwithgoogle.com\/consumer-insights\/consumer-trends\/mobile-site-load-time-statistics\/\"><b>50% of mobile site visitors will leave<\/b><\/a><b> if it doesn\u2019t load within three seconds<\/b>.<br \/><span style=\"font-weight: 400;\">Mobile-friendly designs are also important. Responsive design that adapts to different screen sizes is a must for providing a consistent and visually appealing UX across different devices. Additionally, intuitive navigation, clear CTA buttons, and easy checkout processes are crucial elements of user-friendly mobile interfaces.<\/span><br \/><span style=\"font-weight: 400;\">Having a user-friendly interface is essential for achieving high mobile conversion rates. A<\/span> <span style=\"font-weight: 400;\">one-second improvement in mobile load time<\/span> <a href=\"https:\/\/www.mageplaza.com\/blog\/page-loading-1-second-faster-increase-conversion-rate.html\"><b>can increase conversion rates by up to 27%<\/b><\/a><span style=\"font-weight: 400;\">. On the other hand, over <\/span><a href=\"https:\/\/www.linkedin.com\/pulse\/why-having-mobile-friendly-website-must-have-cudev\/\"><b>60% of users are unlikely<\/b><\/a><b> to return to a mobile site they had trouble accessing, <\/b><span style=\"font-weight: 400;\">suggesting that poor UX can have long-lasting consequences.<\/span><picture decoding=\"async\" class=\"aligncenter size-full wp-image-3507123\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Percentage-of-online-consumers-buying-from-social-networks.jpg.webp 930w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Percentage-of-online-consumers-buying-from-social-networks-300x242.jpg.webp 300w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Percentage-of-online-consumers-buying-from-social-networks-150x121.jpg.webp 150w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Percentage-of-online-consumers-buying-from-social-networks-768x620.jpg.webp 768w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns=&#039;http:\/\/www.w3.org\/2000\/svg&#039;%20viewBox=&#039;0%200%20930%20751&#039;%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 930px) 100vw, 930px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=&#039;http:\/\/www.w3.org\/2000\/svg&#039;%20viewBox=&#039;0%200%20930%20751&#039;%3E%3C\/svg%3E\" alt=\"\" width=\"930\" height=\"751\" data-lazy-srcset=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Percentage-of-online-consumers-buying-from-social-networks.jpg 930w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Percentage-of-online-consumers-buying-from-social-networks-300x242.jpg 300w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Percentage-of-online-consumers-buying-from-social-networks-150x121.jpg 150w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Percentage-of-online-consumers-buying-from-social-networks-768x620.jpg 768w\" data-lazy-sizes=\"(max-width: 930px) 100vw, 930px\" data-lazy-src=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Percentage-of-online-consumers-buying-from-social-networks.jpg\"\/> <\/picture> <noscript><picture decoding=\"async\" class=\"aligncenter size-full wp-image-3507123\"><source type=\"image\/webp\" srcset=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Percentage-of-online-consumers-buying-from-social-networks.jpg.webp 930w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Percentage-of-online-consumers-buying-from-social-networks-300x242.jpg.webp 300w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Percentage-of-online-consumers-buying-from-social-networks-150x121.jpg.webp 150w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Percentage-of-online-consumers-buying-from-social-networks-768x620.jpg.webp 768w\" sizes=\"(max-width: 930px) 100vw, 930px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Percentage-of-online-consumers-buying-from-social-networks.jpg\" alt=\"\" width=\"930\" height=\"751\" srcset=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Percentage-of-online-consumers-buying-from-social-networks.jpg 930w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Percentage-of-online-consumers-buying-from-social-networks-300x242.jpg 300w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Percentage-of-online-consumers-buying-from-social-networks-150x121.jpg 150w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Percentage-of-online-consumers-buying-from-social-networks-768x620.jpg 768w\" sizes=\"auto, (max-width: 930px) 100vw, 930px\"\/> <\/picture> <\/noscript><br \/><span style=\"font-weight: 400;\">Source: <\/span><a href=\"https:\/\/www.statista.com\/statistics\/1252481\/social-buyers-worldwide-countries\/\"><span style=\"font-weight: 400;\">Statista<\/span><\/a><br \/><span style=\"font-weight: 400;\">Integration of mobile e-commerce with social media is revolutionizing the way customers engage with brands and creating more opportunities for businesses, such as the <\/span><a href=\"https:\/\/techreport.com\/software-news\/tiktok-and-american-express-launch-small-business-shopping-program-shop-small-accelerator\/\"><span style=\"font-weight: 400;\">TikTok Small Business Shopping<\/span><\/a><span style=\"font-weight: 400;\"> Program.\u00a0<\/span><br \/><span style=\"font-weight: 400;\">As you can see from the infographic, the <\/span><b>rates of social commerce adoption are very high, <\/b><span style=\"font-weight: 400;\">especially in certain countries \u2013 and mobile shopping is integral to it.\u00a0<\/span><br \/><span style=\"font-weight: 400;\">Indeed, social media has become a powerful channel for product discovery and recommendations. Users rely on recommendations from influencers, friends, and user-generated content (UGC) to find new products and brands. In fact, <\/span><a href=\"https:\/\/www.statista.com\/statistics\/1123630\/product-discovery-on-social-media\/\"><b>over 77% of consumers relied on social media<\/b><\/a><b> in 2021 to learn more about brands. <\/b><span style=\"font-weight: 400;\">Social media facilitates word-of-mouth marketing and social proof, allowing users to share their experiences and opinions about products.<\/span><br \/><span style=\"font-weight: 400;\">Further, social commerce is convenient and easy to use. Features like integration of shopping features like <\/span><b>\u201cBuy Now\u201d<\/b><span style=\"font-weight: 400;\"> buttons or in-app checkout options enable users to complete purchases without ever leaving the platform.<\/span><br \/><span style=\"font-weight: 400;\">But is online shopping big enough to eclipse the market of traditional offline retailers?<\/span><br \/><span style=\"font-weight: 400;\">Each caters to different customer preferences and has its own advantages and drawbacks. Let\u2019s take a look at shopping online vs. in-store statistics to find out more.<\/span><picture decoding=\"async\" class=\"aligncenter size-full wp-image-3507124\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Share-of-consumers-that-would-prefer-to-shop-mostly-online.jpg.webp 1024w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Share-of-consumers-that-would-prefer-to-shop-mostly-online-300x141.jpg.webp 300w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Share-of-consumers-that-would-prefer-to-shop-mostly-online-150x70.jpg.webp 150w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Share-of-consumers-that-would-prefer-to-shop-mostly-online-768x361.jpg.webp 768w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Share-of-consumers-that-would-prefer-to-shop-mostly-online-104x50.jpg.webp 104w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Share-of-consumers-that-would-prefer-to-shop-mostly-online-83x40.jpg.webp 83w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns=&#039;http:\/\/www.w3.org\/2000\/svg&#039;%20viewBox=&#039;0%200%201024%20481&#039;%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=&#039;http:\/\/www.w3.org\/2000\/svg&#039;%20viewBox=&#039;0%200%201024%20481&#039;%3E%3C\/svg%3E\" alt=\"\" width=\"1024\" height=\"481\" data-lazy-srcset=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Share-of-consumers-that-would-prefer-to-shop-mostly-online.jpg 1024w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Share-of-consumers-that-would-prefer-to-shop-mostly-online-300x141.jpg 300w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Share-of-consumers-that-would-prefer-to-shop-mostly-online-150x70.jpg 150w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Share-of-consumers-that-would-prefer-to-shop-mostly-online-768x361.jpg 768w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Share-of-consumers-that-would-prefer-to-shop-mostly-online-104x50.jpg 104w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Share-of-consumers-that-would-prefer-to-shop-mostly-online-83x40.jpg 83w\" data-lazy-sizes=\"(max-width: 1024px) 100vw, 1024px\" data-lazy-src=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Share-of-consumers-that-would-prefer-to-shop-mostly-online.jpg\"\/> <\/picture> <noscript><picture decoding=\"async\" class=\"aligncenter size-full wp-image-3507124\"><source type=\"image\/webp\" srcset=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Share-of-consumers-that-would-prefer-to-shop-mostly-online.jpg.webp 1024w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Share-of-consumers-that-would-prefer-to-shop-mostly-online-300x141.jpg.webp 300w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Share-of-consumers-that-would-prefer-to-shop-mostly-online-150x70.jpg.webp 150w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Share-of-consumers-that-would-prefer-to-shop-mostly-online-768x361.jpg.webp 768w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Share-of-consumers-that-would-prefer-to-shop-mostly-online-104x50.jpg.webp 104w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Share-of-consumers-that-would-prefer-to-shop-mostly-online-83x40.jpg.webp 83w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Share-of-consumers-that-would-prefer-to-shop-mostly-online.jpg\" alt=\"\" width=\"1024\" height=\"481\" srcset=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Share-of-consumers-that-would-prefer-to-shop-mostly-online.jpg 1024w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Share-of-consumers-that-would-prefer-to-shop-mostly-online-300x141.jpg 300w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Share-of-consumers-that-would-prefer-to-shop-mostly-online-150x70.jpg 150w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Share-of-consumers-that-would-prefer-to-shop-mostly-online-768x361.jpg 768w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Share-of-consumers-that-would-prefer-to-shop-mostly-online-104x50.jpg 104w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Share-of-consumers-that-would-prefer-to-shop-mostly-online-83x40.jpg 83w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/> <\/picture> <\/noscript><br \/><span style=\"font-weight: 400;\">Source: <\/span><a href=\"https:\/\/www.statista.com\/statistics\/1384193\/mostly-online-vs-offline-shopping-worldwide\/\"><span style=\"font-weight: 400;\">Statista<\/span><\/a><br \/><span style=\"font-weight: 400;\">Let\u2019s look at the reasons consumers like to shop online and in-store.<\/span><br \/><span style=\"font-weight: 400;\">It may seem that in-store shopping has more advantages than online buying. However, many of these advantages can be matched online. For instance, AR shopping can be an alternative for trying on clothes, and <\/span><a href=\"https:\/\/www.statista.com\/statistics\/1373859\/returns-experience-worldwide-country\/\"><b>many online retailers today offer simple return options.<\/b><\/a><br \/><span style=\"font-weight: 400;\">Overall, we\u2019d say that there\u2019s no clear winner, as different target groups have different preferences and needs.<\/span><picture decoding=\"async\" class=\"aligncenter size-full wp-image-3507125\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Main-short-term-challenges-in-digital-customer-experience.jpg.webp 1024w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Main-short-term-challenges-in-digital-customer-experience-300x140.jpg.webp 300w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Main-short-term-challenges-in-digital-customer-experience-150x70.jpg.webp 150w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Main-short-term-challenges-in-digital-customer-experience-768x359.jpg.webp 768w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Main-short-term-challenges-in-digital-customer-experience-104x50.jpg.webp 104w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Main-short-term-challenges-in-digital-customer-experience-83x40.jpg.webp 83w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns=&#039;http:\/\/www.w3.org\/2000\/svg&#039;%20viewBox=&#039;0%200%201024%20479&#039;%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=&#039;http:\/\/www.w3.org\/2000\/svg&#039;%20viewBox=&#039;0%200%201024%20479&#039;%3E%3C\/svg%3E\" alt=\"\" width=\"1024\" height=\"479\" data-lazy-srcset=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Main-short-term-challenges-in-digital-customer-experience.jpg 1024w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Main-short-term-challenges-in-digital-customer-experience-300x140.jpg 300w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Main-short-term-challenges-in-digital-customer-experience-150x70.jpg 150w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Main-short-term-challenges-in-digital-customer-experience-768x359.jpg 768w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Main-short-term-challenges-in-digital-customer-experience-104x50.jpg 104w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Main-short-term-challenges-in-digital-customer-experience-83x40.jpg 83w\" data-lazy-sizes=\"(max-width: 1024px) 100vw, 1024px\" data-lazy-src=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Main-short-term-challenges-in-digital-customer-experience.jpg\"\/> <\/picture> <noscript><picture decoding=\"async\" class=\"aligncenter size-full wp-image-3507125\"><source type=\"image\/webp\" srcset=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Main-short-term-challenges-in-digital-customer-experience.jpg.webp 1024w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Main-short-term-challenges-in-digital-customer-experience-300x140.jpg.webp 300w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Main-short-term-challenges-in-digital-customer-experience-150x70.jpg.webp 150w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Main-short-term-challenges-in-digital-customer-experience-768x359.jpg.webp 768w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Main-short-term-challenges-in-digital-customer-experience-104x50.jpg.webp 104w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Main-short-term-challenges-in-digital-customer-experience-83x40.jpg.webp 83w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Main-short-term-challenges-in-digital-customer-experience.jpg\" alt=\"\" width=\"1024\" height=\"479\" srcset=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Main-short-term-challenges-in-digital-customer-experience.jpg 1024w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Main-short-term-challenges-in-digital-customer-experience-300x140.jpg 300w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Main-short-term-challenges-in-digital-customer-experience-150x70.jpg 150w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Main-short-term-challenges-in-digital-customer-experience-768x359.jpg 768w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Main-short-term-challenges-in-digital-customer-experience-104x50.jpg 104w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Main-short-term-challenges-in-digital-customer-experience-83x40.jpg 83w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/> <\/picture> <\/noscript><br \/><span style=\"font-weight: 400;\">Source: <\/span><a href=\"https:\/\/www.statista.com\/statistics\/1361553\/e-commerce-omnichannel-challenges\/\"><span style=\"font-weight: 400;\">Statista<\/span><\/a><br \/><span style=\"font-weight: 400;\">Omnichannel retailing refers to the provision of consistent and seamless shopping experience across all channels,<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><b>online and offline.<\/b><br \/><span style=\"font-weight: 400;\">For instance, customers can browse clothes online, compare prices, add items to their cart with their retailer of choice, and then complete the purchase in-store. Or they can order an item online and choose to pick it up from a nearby store on their way elsewhere. Successful omnichannel retailing provides convenience, flexibility, and a consistent brand experience, catering to customers\u2019 preferences and behaviors across different touchpoints.<\/span><picture decoding=\"async\" class=\"aligncenter size-full wp-image-3507127\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Social-commerce-revenue.jpg.webp 966w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Social-commerce-revenue-300x190.jpg.webp 300w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Social-commerce-revenue-150x95.jpg.webp 150w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Social-commerce-revenue-768x487.jpg.webp 768w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns=&#039;http:\/\/www.w3.org\/2000\/svg&#039;%20viewBox=&#039;0%200%20966%20612&#039;%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 966px) 100vw, 966px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=&#039;http:\/\/www.w3.org\/2000\/svg&#039;%20viewBox=&#039;0%200%20966%20612&#039;%3E%3C\/svg%3E\" alt=\"\" width=\"966\" height=\"612\" data-lazy-srcset=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Social-commerce-revenue.jpg 966w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Social-commerce-revenue-300x190.jpg 300w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Social-commerce-revenue-150x95.jpg 150w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Social-commerce-revenue-768x487.jpg 768w\" data-lazy-sizes=\"(max-width: 966px) 100vw, 966px\" data-lazy-src=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Social-commerce-revenue.jpg\"\/> <\/picture> <noscript><picture decoding=\"async\" class=\"aligncenter size-full wp-image-3507127\"><source type=\"image\/webp\" srcset=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Social-commerce-revenue.jpg.webp 966w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Social-commerce-revenue-300x190.jpg.webp 300w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Social-commerce-revenue-150x95.jpg.webp 150w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Social-commerce-revenue-768x487.jpg.webp 768w\" sizes=\"(max-width: 966px) 100vw, 966px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Social-commerce-revenue.jpg\" alt=\"\" width=\"966\" height=\"612\" srcset=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Social-commerce-revenue.jpg 966w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Social-commerce-revenue-300x190.jpg 300w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Social-commerce-revenue-150x95.jpg 150w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Social-commerce-revenue-768x487.jpg 768w\" sizes=\"auto, (max-width: 966px) 100vw, 966px\"\/> <\/picture> <\/noscript><br \/><span style=\"font-weight: 400;\">Source: <\/span><a href=\"https:\/\/www.statista.com\/outlook\/dmo\/ecommerce\/worldwide#social-commerce\"><span style=\"font-weight: 400;\">Statista<\/span><\/a><br \/><span style=\"font-weight: 400;\">The social-media driven e-commerce market is growing rapidly. In fact,<\/span><b> it\u2019s forecast to increase from <a href=\"https:\/\/www.statista.com\/outlook\/dmo\/ecommerce\/worldwide#social-commerce\">$570.7 billion in 2023<\/a>, or 13.9% of the total e-com market, to $997.3 billion by 2027, or 15.7% of the overall e-com market<\/b>.<br \/><span style=\"font-weight: 400;\">These figures are no surprise \u2013 <\/span><b>social media shopping is convenient and provides huge opportunities for brands to engage with their audience in unique ways.<\/b><span style=\"font-weight: 400;\"> And people are driven to user-generated social media content, resulting in higher brand awareness and retention.<\/span><br \/><span style=\"font-weight: 400;\">Let\u2019s look at social media online shopping trends.<\/span><picture decoding=\"async\" class=\"aligncenter size-full wp-image-3507129\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Social-media-platforms-online-shoppers-worldwide.jpg.webp 1024w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Social-media-platforms-online-shoppers-worldwide-300x139.jpg.webp 300w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Social-media-platforms-online-shoppers-worldwide-150x69.jpg.webp 150w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Social-media-platforms-online-shoppers-worldwide-768x355.jpg.webp 768w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns=&#039;http:\/\/www.w3.org\/2000\/svg&#039;%20viewBox=&#039;0%200%201024%20473&#039;%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=&#039;http:\/\/www.w3.org\/2000\/svg&#039;%20viewBox=&#039;0%200%201024%20473&#039;%3E%3C\/svg%3E\" alt=\"\" width=\"1024\" height=\"473\" data-lazy-srcset=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Social-media-platforms-online-shoppers-worldwide.jpg 1024w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Social-media-platforms-online-shoppers-worldwide-300x139.jpg 300w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Social-media-platforms-online-shoppers-worldwide-150x69.jpg 150w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Social-media-platforms-online-shoppers-worldwide-768x355.jpg 768w\" data-lazy-sizes=\"(max-width: 1024px) 100vw, 1024px\" data-lazy-src=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Social-media-platforms-online-shoppers-worldwide.jpg\"\/> <\/picture> <noscript><picture decoding=\"async\" class=\"aligncenter size-full wp-image-3507129\"><source type=\"image\/webp\" srcset=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Social-media-platforms-online-shoppers-worldwide.jpg.webp 1024w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Social-media-platforms-online-shoppers-worldwide-300x139.jpg.webp 300w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Social-media-platforms-online-shoppers-worldwide-150x69.jpg.webp 150w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Social-media-platforms-online-shoppers-worldwide-768x355.jpg.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Social-media-platforms-online-shoppers-worldwide.jpg\" alt=\"\" width=\"1024\" height=\"473\" srcset=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Social-media-platforms-online-shoppers-worldwide.jpg 1024w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Social-media-platforms-online-shoppers-worldwide-300x139.jpg 300w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Social-media-platforms-online-shoppers-worldwide-150x69.jpg 150w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Social-media-platforms-online-shoppers-worldwide-768x355.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/> <\/picture> <\/noscript><br \/><span style=\"font-weight: 400;\">Source: <\/span><a href=\"https:\/\/www.statista.com\/statistics\/1275110\/preferred-social-commerce-platforms-worldwide\/\"><span style=\"font-weight: 400;\">Statista<\/span><\/a><br \/><span style=\"font-weight: 400;\">Facebook and Instagram are the most popular platforms for social commerce. That\u2019s not surprising, <\/span>given <a href=\"https:\/\/www.statista.com\/statistics\/272014\/global-social-networks-ranked-by-number-of-users\/\"><b>Facebook\u2019s 3 billion and Instagram\u2019s 2 billion monthly active users<\/b><\/a><b>.<\/b><br \/><span style=\"font-weight: 400;\">The popularity of social commerce can be explained by the networks\u2019 convenient shopping tools:\u00a0Facebook Marketplace and Shops and Instagram Shopping. The former\u2019s number of monthly active users<\/span> <a href=\"https:\/\/www.statista.com\/statistics\/1275844\/key-figures-facebook-marketplace-shops\/\"><b>exceeded 1 billion in 2021<\/b><\/a> <span style=\"font-weight: 400;\">and isn\u2019t showing any signs of slowing down.\u00a0<\/span><picture decoding=\"async\" class=\"aligncenter size-full wp-image-3507131\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Social-media-actions-brands-could-undertake.jpg.webp 993w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Social-media-actions-brands-could-undertake-300x147.jpg.webp 300w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Social-media-actions-brands-could-undertake-150x73.jpg.webp 150w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Social-media-actions-brands-could-undertake-768x375.jpg.webp 768w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Social-media-actions-brands-could-undertake-130x63.jpg.webp 130w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Social-media-actions-brands-could-undertake-104x50.jpg.webp 104w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Social-media-actions-brands-could-undertake-83x40.jpg.webp 83w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns=&#039;http:\/\/www.w3.org\/2000\/svg&#039;%20viewBox=&#039;0%200%20993%20485&#039;%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 993px) 100vw, 993px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=&#039;http:\/\/www.w3.org\/2000\/svg&#039;%20viewBox=&#039;0%200%20993%20485&#039;%3E%3C\/svg%3E\" alt=\"\" width=\"993\" height=\"485\" data-lazy-srcset=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Social-media-actions-brands-could-undertake.jpg 993w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Social-media-actions-brands-could-undertake-300x147.jpg 300w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Social-media-actions-brands-could-undertake-150x73.jpg 150w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Social-media-actions-brands-could-undertake-768x375.jpg 768w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Social-media-actions-brands-could-undertake-130x63.jpg 130w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Social-media-actions-brands-could-undertake-104x50.jpg 104w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Social-media-actions-brands-could-undertake-83x40.jpg 83w\" data-lazy-sizes=\"(max-width: 993px) 100vw, 993px\" data-lazy-src=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Social-media-actions-brands-could-undertake.jpg\"\/> <\/picture> <noscript><picture decoding=\"async\" class=\"aligncenter size-full wp-image-3507131\"><source type=\"image\/webp\" srcset=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Social-media-actions-brands-could-undertake.jpg.webp 993w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Social-media-actions-brands-could-undertake-300x147.jpg.webp 300w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Social-media-actions-brands-could-undertake-150x73.jpg.webp 150w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Social-media-actions-brands-could-undertake-768x375.jpg.webp 768w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Social-media-actions-brands-could-undertake-130x63.jpg.webp 130w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Social-media-actions-brands-could-undertake-104x50.jpg.webp 104w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Social-media-actions-brands-could-undertake-83x40.jpg.webp 83w\" sizes=\"(max-width: 993px) 100vw, 993px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Social-media-actions-brands-could-undertake.jpg\" alt=\"\" width=\"993\" height=\"485\" srcset=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Social-media-actions-brands-could-undertake.jpg 993w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Social-media-actions-brands-could-undertake-300x147.jpg 300w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Social-media-actions-brands-could-undertake-150x73.jpg 150w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Social-media-actions-brands-could-undertake-768x375.jpg 768w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Social-media-actions-brands-could-undertake-130x63.jpg 130w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Social-media-actions-brands-could-undertake-104x50.jpg 104w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Social-media-actions-brands-could-undertake-83x40.jpg 83w\" sizes=\"auto, (max-width: 993px) 100vw, 993px\"\/> <\/picture> <\/noscript><br \/><span style=\"font-weight: 400;\">Source: <\/span><a href=\"https:\/\/www.statista.com\/statistics\/1273935\/social-media-marketing-purchase-decision-usa\/\"><span style=\"font-weight: 400;\">Statista<\/span><\/a><br \/><a href=\"https:\/\/www.statista.com\/statistics\/1123630\/product-discovery-on-social-media\/\"><b>Over 77% of consumers<\/b> <strong>were inspired by social media<\/strong><\/a><span style=\"font-weight: 400;\"> to learn more about a product or a brand \u2013 so the influence of social media on purchasing decisions is significant. Hootsuite <\/span><span style=\"font-weight: 400;\">reports<\/span><span style=\"font-weight: 400;\"> that <\/span><b><a href=\"https:\/\/blog.hootsuite.com\/social-media-statistics-for-social-media-managers\/\">over 62% of users use Instagram to research brands or products<\/a>, and 50% of the platform\u2019s users visit a brand\u2019s page after seeing a Story it has published.<\/b><br \/><span style=\"font-weight: 400;\">Social media influencer marketing is an increasingly popular strategy, with <\/span><a href=\"https:\/\/www.adweek.com\/performance-marketing\/twitter-says-users-now-trust-influencers-nearly-much-their-friends-171367\/\"><b>49% of consumers relying on influencer recommendations<\/b><\/a><b> on platforms like Instagram and YouTube.<\/b><span style=\"font-weight: 400;\"> Additionally, social media ads have a substantial impact, as<\/span><b> <\/b><a href=\"https:\/\/www.retailtouchpoints.com\/resources\/76-of-consumers-buy-products-seen-in-social-media-posts\"><b>76% of consumers have made a purchase<\/b><\/a><b> after seeing a brand\u2019s social media post.<\/b><br \/><span style=\"font-weight: 400;\">The interactive nature of social media, coupled with authentic content and reviews, creates a sense of trust and credibility among consumers, which significantly influences their purchasing choices.<\/span><picture decoding=\"async\" class=\"aligncenter size-full wp-image-3507138\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Number-of-social-commerce-buyers-in-the-US.jpg.webp 962w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Number-of-social-commerce-buyers-in-the-US-300x170.jpg.webp 300w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Number-of-social-commerce-buyers-in-the-US-150x85.jpg.webp 150w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Number-of-social-commerce-buyers-in-the-US-768x436.jpg.webp 768w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns=&#039;http:\/\/www.w3.org\/2000\/svg&#039;%20viewBox=&#039;0%200%20962%20546&#039;%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 962px) 100vw, 962px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=&#039;http:\/\/www.w3.org\/2000\/svg&#039;%20viewBox=&#039;0%200%20962%20546&#039;%3E%3C\/svg%3E\" alt=\"\" width=\"962\" height=\"546\" data-lazy-srcset=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Number-of-social-commerce-buyers-in-the-US.jpg 962w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Number-of-social-commerce-buyers-in-the-US-300x170.jpg 300w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Number-of-social-commerce-buyers-in-the-US-150x85.jpg 150w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Number-of-social-commerce-buyers-in-the-US-768x436.jpg 768w\" data-lazy-sizes=\"(max-width: 962px) 100vw, 962px\" data-lazy-src=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Number-of-social-commerce-buyers-in-the-US.jpg\"\/> <\/picture> <noscript><picture decoding=\"async\" class=\"aligncenter size-full wp-image-3507138\"><source type=\"image\/webp\" srcset=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Number-of-social-commerce-buyers-in-the-US.jpg.webp 962w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Number-of-social-commerce-buyers-in-the-US-300x170.jpg.webp 300w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Number-of-social-commerce-buyers-in-the-US-150x85.jpg.webp 150w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Number-of-social-commerce-buyers-in-the-US-768x436.jpg.webp 768w\" sizes=\"(max-width: 962px) 100vw, 962px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Number-of-social-commerce-buyers-in-the-US.jpg\" alt=\"\" width=\"962\" height=\"546\" srcset=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Number-of-social-commerce-buyers-in-the-US.jpg 962w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Number-of-social-commerce-buyers-in-the-US-300x170.jpg 300w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Number-of-social-commerce-buyers-in-the-US-150x85.jpg 150w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Number-of-social-commerce-buyers-in-the-US-768x436.jpg 768w\" sizes=\"auto, (max-width: 962px) 100vw, 962px\"\/> <\/picture> <\/noscript><br \/><span style=\"font-weight: 400;\">Source: <\/span><a href=\"https:\/\/www.statista.com\/statistics\/1120128\/number-social-buyers-united-states\/\"><span style=\"font-weight: 400;\">Statista<\/span><\/a><br \/><span style=\"font-weight: 400;\">Social commerce is on the rise in the US. The number of social commerce buyers is predicted to be as high as<\/span><a href=\"https:\/\/www.statista.com\/statistics\/1120128\/number-social-buyers-united-states\/\"><b> 114.3 million by 2025<\/b><\/a>.<br \/><span style=\"font-weight: 400;\">These figures have driven <\/span><a href=\"https:\/\/www.statista.com\/statistics\/1253704\/channels-growing-investment-retailers-united-states\/\"><b>42% of American retailers to invest in social commerce<\/b><\/a><span style=\"font-weight: 400;\">. It\u2019s no surprise, given the increased interest of users in authentic content and brands capitalizing on social as a sales and marketing channel.\u00a0<\/span><br \/><span style=\"font-weight: 400;\">The seamless integration of shopping features within Facebook, Instagram, and Pinterest has been instrumental in the growth of social commerce. It\u2019s made it easier for brands to showcase and sell products directly to their audience \u2013 a <\/span><a href=\"https:\/\/www.statista.com\/topics\/1280\/social-commerce\/#topicOverview\"><span style=\"font-weight: 400;\">game-changer for SMEs<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><br \/><span style=\"font-weight: 400;\">Additionally, the rise of influencer marketing and UGC has helped growth along, as consumers are increasingly relying on recommendations and reviews.<\/span><picture decoding=\"async\" class=\"aligncenter size-full wp-image-3507137\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Social-media-platform-make-online-purchases.jpg.webp 936w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Social-media-platform-make-online-purchases-300x188.jpg.webp 300w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Social-media-platform-make-online-purchases-150x94.jpg.webp 150w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Social-media-platform-make-online-purchases-768x480.jpg.webp 768w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns=&#039;http:\/\/www.w3.org\/2000\/svg&#039;%20viewBox=&#039;0%200%20936%20585&#039;%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 936px) 100vw, 936px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=&#039;http:\/\/www.w3.org\/2000\/svg&#039;%20viewBox=&#039;0%200%20936%20585&#039;%3E%3C\/svg%3E\" alt=\"\" width=\"936\" height=\"585\" data-lazy-srcset=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Social-media-platform-make-online-purchases.jpg 936w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Social-media-platform-make-online-purchases-300x188.jpg 300w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Social-media-platform-make-online-purchases-150x94.jpg 150w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Social-media-platform-make-online-purchases-768x480.jpg 768w\" data-lazy-sizes=\"(max-width: 936px) 100vw, 936px\" data-lazy-src=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Social-media-platform-make-online-purchases.jpg\"\/> <\/picture> <noscript><picture decoding=\"async\" class=\"aligncenter size-full wp-image-3507137\"><source type=\"image\/webp\" srcset=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Social-media-platform-make-online-purchases.jpg.webp 936w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Social-media-platform-make-online-purchases-300x188.jpg.webp 300w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Social-media-platform-make-online-purchases-150x94.jpg.webp 150w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Social-media-platform-make-online-purchases-768x480.jpg.webp 768w\" sizes=\"(max-width: 936px) 100vw, 936px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Social-media-platform-make-online-purchases.jpg\" alt=\"\" width=\"936\" height=\"585\" srcset=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Social-media-platform-make-online-purchases.jpg 936w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Social-media-platform-make-online-purchases-300x188.jpg 300w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Social-media-platform-make-online-purchases-150x94.jpg 150w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Social-media-platform-make-online-purchases-768x480.jpg 768w\" sizes=\"auto, (max-width: 936px) 100vw, 936px\"\/> <\/picture> <\/noscript><br \/><span style=\"font-weight: 400;\">Source: <\/span><a href=\"https:\/\/www.statista.com\/forecasts\/1275921\/most-popular-platforms-for-social-media-purchases-in-the-united-kingdom\"><span style=\"font-weight: 400;\">Statista<\/span><\/a><br \/><span style=\"font-weight: 400;\">Facebook remains the most popular social commerce platform, not least due to its huge number of users. And as you can see<\/span><b>, <\/b>almost <b><a href=\"https:\/\/www.statista.com\/forecasts\/1275921\/most-popular-platforms-for-social-media-purchases-in-the-united-kingdom\">60% of British social buyers have used it to make purchases<\/a>. <\/b><br \/><span style=\"font-weight: 400;\">The <a href=\"https:\/\/techreport.com\/statistics\/metaverse-statistics\/\">Meta<\/a>-owned network is also the most popular platform for social commerce in other countries, like <\/span><a href=\"https:\/\/www.statista.com\/statistics\/1356480\/poland-social-media-on-which-purchases-are-made\/\"><span style=\"font-weight: 400;\">Poland<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/www.statista.com\/statistics\/760479\/social-networks-ecommerce-spain\/\"><span style=\"font-weight: 400;\">Spain<\/span><\/a><span style=\"font-weight: 400;\">. In China, Pinduoduo takes the lead. Other platforms, such as Instagram, <a href=\"https:\/\/techreport.com\/statistics\/tiktok-statistics\/\">TikTok<\/a>, and Pinterest, are also popular for social commerce, thanks to their visual interfaces.<\/span><picture decoding=\"async\" class=\"wp-image-3506937 size-full aligncenter\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/online-shopping-19.png.webp 807w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/online-shopping-19-300x235.png.webp 300w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/online-shopping-19-150x117.png.webp 150w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/online-shopping-19-768x601.png.webp 768w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns=&#039;http:\/\/www.w3.org\/2000\/svg&#039;%20viewBox=&#039;0%200%20807%20631&#039;%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 807px) 100vw, 807px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=&#039;http:\/\/www.w3.org\/2000\/svg&#039;%20viewBox=&#039;0%200%20807%20631&#039;%3E%3C\/svg%3E\" alt=\"Cyber 5* ecommerce sales\" width=\"807\" height=\"631\" data-lazy-srcset=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/online-shopping-19.png 807w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/online-shopping-19-300x235.png 300w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/online-shopping-19-150x117.png 150w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/online-shopping-19-768x601.png 768w\" data-lazy-sizes=\"(max-width: 807px) 100vw, 807px\" data-lazy-src=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/online-shopping-19.png\"\/> <\/picture> <noscript><picture decoding=\"async\" class=\"wp-image-3506937 size-full aligncenter\"><source type=\"image\/webp\" srcset=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/online-shopping-19.png.webp 807w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/online-shopping-19-300x235.png.webp 300w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/online-shopping-19-150x117.png.webp 150w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/online-shopping-19-768x601.png.webp 768w\" sizes=\"(max-width: 807px) 100vw, 807px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/online-shopping-19.png\" alt=\"Cyber 5* ecommerce sales\" width=\"807\" height=\"631\" srcset=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/online-shopping-19.png 807w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/online-shopping-19-300x235.png 300w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/online-shopping-19-150x117.png 150w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/online-shopping-19-768x601.png 768w\" sizes=\"auto, (max-width: 807px) 100vw, 807px\"\/> <\/picture> <\/noscript><br \/><span style=\"font-weight: 400;\">Source: <\/span><a href=\"https:\/\/www.digitalcommerce360.com\/article\/cyber-5-highlights\/\"><span style=\"font-weight: 400;\">Digital Commerce 360<\/span><\/a><br \/><span style=\"font-weight: 400;\">In 2022, the US online sales in the Cyber 5 period, running from Thanksgiving to Cyber Monday, <\/span><a href=\"https:\/\/www.digitalcommerce360.com\/article\/cyber-5-highlights\/\"><b>reached $35.27 billion in the US<\/b><\/a><b>\u00a0\u2013 a 4% increase from the previous year<\/b><span style=\"font-weight: 400;\">.<\/span><br \/><span style=\"font-weight: 400;\">In recent years, Black Friday and Cyber Monday have been retailers\u2019 biggest days of the year, and that\u2019s true for online retailers as well. Let\u2019s take a look at some Black Friday and Cyber Monday online shopping statistics.<\/span><picture decoding=\"async\" class=\"aligncenter size-full wp-image-3507140\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Consumers-Black-Friday-shopping-online.jpg.webp 1006w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Consumers-Black-Friday-shopping-online-300x200.jpg.webp 300w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Consumers-Black-Friday-shopping-online-150x100.jpg.webp 150w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Consumers-Black-Friday-shopping-online-768x513.jpg.webp 768w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns=&#039;http:\/\/www.w3.org\/2000\/svg&#039;%20viewBox=&#039;0%200%201006%20672&#039;%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 1006px) 100vw, 1006px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=&#039;http:\/\/www.w3.org\/2000\/svg&#039;%20viewBox=&#039;0%200%201006%20672&#039;%3E%3C\/svg%3E\" alt=\"\" width=\"1006\" height=\"672\" data-lazy-srcset=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Consumers-Black-Friday-shopping-online.jpg 1006w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Consumers-Black-Friday-shopping-online-300x200.jpg 300w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Consumers-Black-Friday-shopping-online-150x100.jpg 150w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Consumers-Black-Friday-shopping-online-768x513.jpg 768w\" data-lazy-sizes=\"(max-width: 1006px) 100vw, 1006px\" data-lazy-src=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Consumers-Black-Friday-shopping-online.jpg\"\/> <\/picture> <noscript><picture decoding=\"async\" class=\"aligncenter size-full wp-image-3507140\"><source type=\"image\/webp\" srcset=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Consumers-Black-Friday-shopping-online.jpg.webp 1006w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Consumers-Black-Friday-shopping-online-300x200.jpg.webp 300w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Consumers-Black-Friday-shopping-online-150x100.jpg.webp 150w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Consumers-Black-Friday-shopping-online-768x513.jpg.webp 768w\" sizes=\"(max-width: 1006px) 100vw, 1006px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Consumers-Black-Friday-shopping-online.jpg\" alt=\"\" width=\"1006\" height=\"672\" srcset=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Consumers-Black-Friday-shopping-online.jpg 1006w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Consumers-Black-Friday-shopping-online-300x200.jpg 300w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Consumers-Black-Friday-shopping-online-150x100.jpg 150w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/Consumers-Black-Friday-shopping-online-768x513.jpg 768w\" sizes=\"auto, (max-width: 1006px) 100vw, 1006px\"\/> <\/picture> <\/noscript><br \/><span style=\"font-weight: 400;\">Source: <\/span><a href=\"https:\/\/www.statista.com\/statistics\/1280199\/black-friday-online-shopping-intention-worldwide\/\"><span style=\"font-weight: 400;\">Statista<\/span><\/a><br \/><span style=\"font-weight: 400;\">Germany and the US do the most online shopping in the world on Black Friday. In the US, e-commerce sales on that day in 2022 <\/span><a href=\"https:\/\/www.digitalcommerce360.com\/article\/cyber-5-highlights\/\"><span style=\"font-weight: 400;\"><strong>reached<\/strong> <\/span><b>$11.3 billion<\/b><\/a><strong> \u2013 2<\/strong><b>.3% more than in 2021<\/b><span style=\"font-weight: 400;\">. Prior to 2022, record Black Friday online spending was set in 2020, with <\/span><b>$9 billion spent in the US<\/b><span style=\"font-weight: 400;\">.<\/span><br \/><span style=\"font-weight: 400;\">Black Friday\u2019s 2022 mobile traffic is a great example of the huge growth of mobile e-commerce, with <\/span><a href=\"https:\/\/www.salecycle.com\/blog\/featured\/11-black-friday-and-cyber-monday-online-retail-stats\/#:~:text=Friday%20Stats%202020-,Black%20Friday%20%26%20Cyber%20Monday%20Online%20Sales%20Stats,sales%20volume%20of%20%249.2bn.\"><b>79% of traffic coming from mobile devices<\/b><\/a><b>\u00a0\u2013 5% more than the year before.<\/b><br \/><span style=\"font-weight: 400;\">Overall, customers were spending less on average on Black Friday in the last year but browsing more, especially on mobile devices. That\u2019s something that should be kept in mind by marketers in relation to mobile UX and mobile-only discounts.<\/span><br \/><span style=\"font-weight: 400;\">Cyber Monday\u2019s 2022 online US sales made up<\/span> <a href=\"https:\/\/www.digitalcommerce360.com\/article\/cyber-5-highlights\/\"><b>32<\/b><strong>% of all Cyber 5 e-commerce sales<\/strong><\/a><span style=\"font-weight: 400;\"> in the region that year. That amounted to<\/span><b> $11.3 billion and a 5.8% YoY growth from $10.7 billion spent in 2021<\/b><span style=\"font-weight: 400;\">.<\/span><br \/><span style=\"font-weight: 400;\">Similarly to Black Friday, the Cyber Mondays of 2021 and 2022 saw high rates of browsing and purchasing via mobile devices \u2013<\/span>\u00a0<a href=\"https:\/\/www.salecycle.com\/blog\/featured\/11-black-friday-and-cyber-monday-online-retail-stats\/\"><b>at 61.5% in 2021<\/b><\/a><b>.<\/b><picture decoding=\"async\" class=\"aligncenter size-full wp-image-3507141\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/E-commerce-losses-to-payment-fraud.jpg.webp 948w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/E-commerce-losses-to-payment-fraud-300x163.jpg.webp 300w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/E-commerce-losses-to-payment-fraud-150x82.jpg.webp 150w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/E-commerce-losses-to-payment-fraud-768x418.jpg.webp 768w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns=&#039;http:\/\/www.w3.org\/2000\/svg&#039;%20viewBox=&#039;0%200%20948%20516&#039;%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 948px) 100vw, 948px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=&#039;http:\/\/www.w3.org\/2000\/svg&#039;%20viewBox=&#039;0%200%20948%20516&#039;%3E%3C\/svg%3E\" alt=\"\" width=\"948\" height=\"516\" data-lazy-srcset=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/E-commerce-losses-to-payment-fraud.jpg 948w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/E-commerce-losses-to-payment-fraud-300x163.jpg 300w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/E-commerce-losses-to-payment-fraud-150x82.jpg 150w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/E-commerce-losses-to-payment-fraud-768x418.jpg 768w\" data-lazy-sizes=\"(max-width: 948px) 100vw, 948px\" data-lazy-src=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/E-commerce-losses-to-payment-fraud.jpg\"\/> <\/picture> <noscript><picture decoding=\"async\" class=\"aligncenter size-full wp-image-3507141\"><source type=\"image\/webp\" srcset=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/E-commerce-losses-to-payment-fraud.jpg.webp 948w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/E-commerce-losses-to-payment-fraud-300x163.jpg.webp 300w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/E-commerce-losses-to-payment-fraud-150x82.jpg.webp 150w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/E-commerce-losses-to-payment-fraud-768x418.jpg.webp 768w\" sizes=\"(max-width: 948px) 100vw, 948px\"\/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/E-commerce-losses-to-payment-fraud.jpg\" alt=\"\" width=\"948\" height=\"516\" srcset=\"https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/E-commerce-losses-to-payment-fraud.jpg 948w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/E-commerce-losses-to-payment-fraud-300x163.jpg 300w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/E-commerce-losses-to-payment-fraud-150x82.jpg 150w, https:\/\/techreport.com\/wp-content\/uploads\/2023\/07\/E-commerce-losses-to-payment-fraud-768x418.jpg 768w\" sizes=\"auto, (max-width: 948px) 100vw, 948px\"\/> <\/picture> <\/noscript><br \/><span style=\"font-weight: 400;\">Source: <\/span><a href=\"https:\/\/www.statista.com\/statistics\/1273177\/ecommerce-payment-fraud-losses-globally\/\"><span style=\"font-weight: 400;\">Statista<\/span><\/a><br \/><span style=\"font-weight: 400;\">Despite the success of e-commerce, many consumers have concerns about security and fraud within the industry. It\u2019s no surprise, given that in 2022, <\/span><a href=\"https:\/\/www.statista.com\/statistics\/1273177\/ecommerce-payment-fraud-losses-globally\/\"><b>$41 billion was lost to e-commerce payment fraud<\/b><\/a>.<br \/><span style=\"font-weight: 400;\">Payment fraud is indeed a huge concern. Other consumer concerns include data breaches and identity theft. Let\u2019s take a look at how e-commerce retailers are addressing these issues.<\/span><br \/><span style=\"font-weight: 400;\">To enhance security and protect customer information, online retailers and payment processors have implemented various measures:<\/span><br \/><span style=\"font-weight: 400;\">The e-commerce industry experienced unprecedented growth during Covid-19, and while that has somewhat slowed down since, it\u2019s an integral part of the lives of a growing range of consumers. As the purchasing power of Gen Z consumers grows, they\u2019ll shop online more and more because, for them, it\u2019s essentially the default mode of shopping.<\/span><br \/><span style=\"font-weight: 400;\">That\u2019s not to say, though, that traditional offline shopping is likely to die out soon. It offers many experiences online shopping can\u2019t match \u2013 at least currently. And each audience segment, of course, has its own preferences.<\/span><br \/>Kate is an accomplished tech writer and SaaS (Software as a Service) founder, renowned for her expertise in the technology industry. She holds a Bachelor of Laws from the esteemed University of Exeter, where she honed his critical thinking and analytical skills.<br \/>Beyond her entrepreneurial endeavors, Kate is a true statistics geek. She revels in the world of data and derives insights that drive decision-making and business strategies. This penchant for numbers enhances her ability to craft data-driven articles, guiding readers through complex topics with clarity and reliability.<br \/>Kate&#8217;s passion for knowledge and curiosity about emerging technologies drive her to learn and stay ahead of the curve continuously. She is deeply committed to sharing valuable information about innovations that have a tangible, positive impact on businesses and society.<br \/>The crypto market is regaining ground, with the global market cap increasing by 2.66% in the last week. The 24-hour meme coin volume is also up 5.86%, reaching 3.475B. Coins&#8230;<br \/>NASA, with the help of SpaceX, has decided to destroy the International Space Station (ISS) in 2030. According to a NASA announcement made on Wednesday, SpaceX is being paid a&#8230;<br \/>REGULATION &#038; HIGH RISK INVESTMENT WARNING: Trading Forex, CFDs and Cryptocurrencies is highly speculative, carries a level of risk and may not be suitable for all investors. You may lose some or all of your invested capital, therefore you should not speculate with capital that you cannot afford to lose. The content on this site should not be considered investment advice. Investing is speculative. When investing your capital is at risk. Please note that we do receive advertising fees for directing users to open an account with the brokers\/advertisers and\/or for driving traffic to the advertiser website.<br \/>Crypto promotions on this site do not comply with the UK Financial Promotions Regime and is not intended for UK consumers.<br \/>\u00a9 Copyright 2024 The Tech Report Inc. All Rights Reserved.<\/p>\n<p><a href=\"https:\/\/news.google.com\/rss\/articles\/CBMiSmh0dHBzOi8vdGVjaHJlcG9ydC5jb20vc3RhdGlzdGljcy9zb2Z0d2FyZS13ZWIvb25saW5lLXNob3BwaW5nLXN0YXRpc3RpY3Mv0gEA?oc=5\">source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With over 5 billion internet users in the world, it\u2019s no surprise that online shopping is taking the world of commerce by storm. A trillion-dollar industry, e-commerce is experiencing an unprecedented boom around the world, especially in the US and China.In this article, we\u2019ll take a look at the growth&hellip;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-885","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/posts\/885","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/comments?post=885"}],"version-history":[{"count":0,"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/posts\/885\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/media?parent=885"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/categories?post=885"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/tags?post=885"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}