{"id":871,"date":"2024-07-02T18:12:28","date_gmt":"2024-07-02T18:12:28","guid":{"rendered":"https:\/\/www.yellowfalconmedia.com\/blog\/2024\/07\/02\/summer-sales-take-spotlight-off-december-e-commerce-peak-dc-velocity\/"},"modified":"2024-07-02T18:12:28","modified_gmt":"2024-07-02T18:12:28","slug":"summer-sales-take-spotlight-off-december-e-commerce-peak-dc-velocity","status":"publish","type":"post","link":"https:\/\/www.yellowfalconmedia.com\/blog\/2024\/07\/02\/summer-sales-take-spotlight-off-december-e-commerce-peak-dc-velocity\/","title":{"rendered":"Summer sales take spotlight off December e-commerce peak &#8211; DC Velocity"},"content":{"rendered":"<p>Major summer sales from retailers like Amazon, Walmart and JD.com are continuing to shift consumer shopping patterns from a traditional annual spike in December to a series of smaller surges throughout the year.<br \/>Walmart on Monday <a href=\"https:\/\/corporate.walmart.com\/news\/2024\/06\/24\/walmart-brings-the-heat-with-its-largest-deals-event-ever\" id>said its \u201cWalmart Deals\u201d\u00a0sale would run from July 8 to 11<\/a>, offering price cuts on items electronics, home, toys, and travel, including top-selling items for the back-to-school season. To drive further sales into those four days, the Bentonville, Arkansas-bases company will also grant early shopping access to its Walmart+ members, who pay monthly subscriptions to get free shipping on e-commerce.<br \/>The event follows Walmart+ Week, which wrapped on June 23 and offered those Walmart+ members special benefits like increased fuel savings and Walmart Cash on travel bookings through Walmart+ Travel.<br \/>Those sales come just days before <a href=\"https:\/\/www.aboutamazon.com\/news\/retail\/amazon-prime-day-2024-date\" id>Amazon holds its\u00a010th annual Prime Day event on July 16 and 17<\/a>, the Seattle-based e-commerce company announced on Tuesday. Amazon drives a jump in sales on those days by offering its subscribers access to short-term offers from certain retailers and by announcing new deals at frequent intervals throughout the two-day surge.<br \/>Amazon further promoted the event by running ads featuring <a href=\"https:\/\/www.aboutamazon.com\/news\/retail\/amazon-prime-day-commercial-megan-thee-stallion\" id>pop star Megan Thee Stallion unveiling the Prime Day sales dates through a music video and original song.<\/a><br \/>And the Chinese mega-retailer JD.com held a similar event just weeks earlier, <a href=\"https:\/\/jdcorporateblog.com\/jd-coms-618-grand-promotion-2024-record-breaking-transaction-volume-and-orders-with-over-500-million-users-participating\/\" id>holding its\u00a0\u201c2024 JD 618 Grand Promotion\u201d on June 18<\/a>.\u00a0According to the company,\u00a083 brands achieved a cumulative transaction volume exceeding $137 million, and more than 150,000 small and medium-sized merchants saw a 50% increase in sales.<\/p>\n<p>\u00a0<br \/>\u00a0<br \/><input type=\"submit\" name=\"commit\" value=\"Submit Report\" rel=\"nofollow\" class=\"button\" data-disable-with=\"Submit Report\" \/><br \/>Copyright &copy;2024. All Rights ReservedDesign, CMS, Hosting &amp; Web Development :: <a href=\"http:\/\/www.epublishing.com\" target=\"_blank\" rel=\"noopener\">ePublishing<\/a><\/p>\n<p><a href=\"https:\/\/news.google.com\/rss\/articles\/CBMiYmh0dHBzOi8vd3d3LmRjdmVsb2NpdHkuY29tL2FydGljbGVzLzYxMTY1LXN1bW1lci1zYWxlcy10YWtlLXNwb3RsaWdodC1vZmYtZGVjZW1iZXItZS1jb21tZXJjZS1wZWFr0gEA?oc=5\">source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Major summer sales from retailers like Amazon, Walmart and JD.com are continuing to shift consumer shopping patterns from a traditional annual spike in December to a series of smaller surges throughout the year.Walmart on Monday said its \u201cWalmart Deals\u201d\u00a0sale would run from July 8 to 11, offering price cuts on&hellip;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-871","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/posts\/871","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/comments?post=871"}],"version-history":[{"count":0,"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/posts\/871\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/media?parent=871"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/categories?post=871"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/tags?post=871"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}