{"id":829,"date":"2024-07-01T16:10:44","date_gmt":"2024-07-01T16:10:44","guid":{"rendered":"https:\/\/www.yellowfalconmedia.com\/blog\/2024\/07\/01\/retail-marketers-name-ecommerce-tiktok-generative-ai-as-most-important-trends-of-2024-emarketer\/"},"modified":"2024-07-01T16:10:44","modified_gmt":"2024-07-01T16:10:44","slug":"retail-marketers-name-ecommerce-tiktok-generative-ai-as-most-important-trends-of-2024-emarketer","status":"publish","type":"post","link":"https:\/\/www.yellowfalconmedia.com\/blog\/2024\/07\/01\/retail-marketers-name-ecommerce-tiktok-generative-ai-as-most-important-trends-of-2024-emarketer\/","title":{"rendered":"Retail marketers name ecommerce, TikTok, generative AI as most important trends of 2024 &#8211; eMarketer"},"content":{"rendered":"<p>New data sets, deeper insights, and flexible data visualizations.<br \/>In-depth analysis, benchmarks and shorter spotlights on digital trends.<br \/>Interactive projections with 10k+ metrics on market trends, &amp; consumer behavior.<br \/>Proprietary data and over 3,000 third-party sources about the most important topics.<br \/>Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.<br \/>Client-only email newsletters with analysis and takeaways from the daily news.<br \/>Exclusive time with the thought leaders who craft our research.<br \/><strong>Key stat: <\/strong>Ecommerce everywhere, <u><a href=\"https:\/\/www.emarketer.com\/insights\/guide-tiktok\/\" data-analytics=\"Article-Link-Click-https:\/\/www.emarketer.com\/insights\/guide-tiktok\/\" target=\"_blank\" rel=\"noopener\" noreferrer=\"\">TikTok<\/a><\/u> and social video, and generative AI are the top three trends that retail marketers worldwide are watching this year, according to a November 2023 MediaOcean survey conducted by TechValidate. <br \/><strong>Beyond the chart: <\/strong><br \/><strong>Use this chart: <\/strong><br \/><strong>More like this:<\/strong><br \/><em>Methodology: Data is from the April 2024 Mediaocean &#8220;2024 Retail Advertising Outlook Report.&#8221; 117 retail marketing professionals worldwide were surveyed during November 2023 by TechValidate. The survey included insights reflecting input from Mediaocean&#8217;s customers and partners, focused on key consumer and technology trends along with projected media investments.<\/em><br \/>One Liberty Plaza<span class=\"sc-ezWOiH jUgfRt\"><\/span>9th Floor<span class=\"sc-ezWOiH jUgfRt\"><\/span>New York, NY 10006<span class=\"sc-ezWOiH jUgfRt\"><\/span>1-800-405-0844<br \/>1-800-405-0844<span class=\"sc-ezWOiH jUgfRt\"><\/span>sales@emarketer.com<\/p>\n<p><a href=\"https:\/\/news.google.com\/rss\/articles\/CBMiVWh0dHBzOi8vd3d3LmVtYXJrZXRlci5jb20vY29udGVudC9yZXRhaWwtbWFya2V0ZXJzLW5hbWUtbW9zdC1pbXBvcnRhbnQtdHJlbmRzLW9mLTIwMjTSAQA?oc=5\">source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>New data sets, deeper insights, and flexible data visualizations.In-depth analysis, benchmarks and shorter spotlights on digital trends.Interactive projections with 10k+ metrics on market trends, &amp; consumer behavior.Proprietary data and over 3,000 third-party sources about the most important topics.Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and&hellip;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-829","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/posts\/829","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/comments?post=829"}],"version-history":[{"count":0,"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/posts\/829\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/media?parent=829"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/categories?post=829"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/tags?post=829"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}