{"id":688,"date":"2024-06-28T14:43:15","date_gmt":"2024-06-28T14:43:15","guid":{"rendered":"https:\/\/www.yellowfalconmedia.com\/blog\/2024\/06\/28\/b2b-ecommerce-market-us-sales-top-2-trillion-in-2023-digital-commerce-360\/"},"modified":"2024-06-28T14:43:15","modified_gmt":"2024-06-28T14:43:15","slug":"b2b-ecommerce-market-us-sales-top-2-trillion-in-2023-digital-commerce-360","status":"publish","type":"post","link":"https:\/\/www.yellowfalconmedia.com\/blog\/2024\/06\/28\/b2b-ecommerce-market-us-sales-top-2-trillion-in-2023-digital-commerce-360\/","title":{"rendered":"B2B ecommerce market: US sales top $2 trillion in 2023 &#8211; Digital Commerce 360"},"content":{"rendered":"<p>Get access to essential strategic content, in-depth reports, industry intelligence, and exclusive\u00a0data.<br \/>Get access to essential strategic content, in-depth reports, industry intelligence, and exclusive\u00a0data.<br \/>Get access to essential strategic content, in-depth reports, industry intelligence, and exclusive\u00a0data.<br \/>Get access to essential strategic content, in-depth reports, industry intelligence, and exclusive\u00a0data.<br \/>Sign Into Digital Commerce 360<br \/>                 <input type=\"email\" class=\"woocommerce-Input woocommerce-Input--text input-text\" name=\"username\"                        id=\"username\" required placeholder=\"Email address\"                        value=\"\"\/>             <br \/>                 <input class=\"woocommerce-Input woocommerce-Input--text input-text\" type=\"password\" name=\"password\"                        id=\"password\" required placeholder=\"Password\" autocomplete=\"off\"\/>             <br \/> \t\t\t\t<input type=\"hidden\" id=\"woocommerce-login-nonce\" name=\"woocommerce-login-nonce\" value=\"ab19369307\" \/>\t\t\t\t                <input type=\"hidden\" name=\"_wp_http_referer\" id=\"_wp_http_referer\" value=\"https:\/\/www.digitalcommerce360.com\/my-account\/\">                 <input type=\"submit\" class=\"woocommerce-Button button btn btn-lg\" name=\"login\"                        value=\"Sign In\"\/>             <br \/>                 <a href=\"https:\/\/www.digitalcommerce360.com\/my-account\/lost-password\/\">Forgot your password?<\/a>             <br \/>Table of Contents<br \/>Table of Contents<br \/>The B2B ecommerce market delivered more of the same in 2023, meaning manufacturers and distributors combined put up another year of strong sales online, according to data and analysis in the newly published <a href=\"https:\/\/www.digitalcommerce360.com\/product\/b2b-market-and-customer-experience-report\/\" target=\"_blank\" rel=\"noopener\">2024 B2B Market and Customer Experience Report from Digital Commerce 360<\/a>.<br \/>                         <i class=\"badge\"><\/i><a href=\"https:\/\/www.digitalcommerce360.com\/product\/b2b-market-and-customer-experience-report\/\" _target=\"_self\">2024 B2B Market and Customer Experience Report<\/a>                    <br \/>All in, B2B ecommerce grew multiple times faster than total U.S. business sales.<br \/><script data-cfasync=\"false\" src=\"\/cdn-cgi\/scripts\/5c5dd728\/cloudflare-static\/email-decode.min.js\"><\/script><script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/v2.js\"><\/script><br \/> <script>\n  hbspt.forms.create({\n    region: \"na1\",\n    portalId: \"2327561\",\n    formId: \"dd39e0df-3974-4f9c-851b-42ab9155c98b\",\n    version: \"V2_PRERELEASE\"\n  });\n<\/script><br \/> <img decoding=\"async\" class=\"aligncenter wp-image-1031203 size-full\" src=\"https:\/\/www.digitalcommerce360.com\/wp-content\/uploads\/2022\/02\/GreyBar_Articles.png\" alt=\"GreyBar_Articles\" width=\"100%\" height=\"auto\" srcset=\"https:\/\/www.digitalcommerce360.com\/wp-content\/uploads\/2022\/02\/GreyBar_Articles.png 800w, https:\/\/www.digitalcommerce360.com\/wp-content\/uploads\/2022\/02\/GreyBar_Articles-300x2.png 300w, https:\/\/www.digitalcommerce360.com\/wp-content\/uploads\/2022\/02\/GreyBar_Articles-768x5.png 768w, https:\/\/www.digitalcommerce360.com\/wp-content\/uploads\/2022\/02\/GreyBar_Articles-90x1.png 90w, https:\/\/www.digitalcommerce360.com\/wp-content\/uploads\/2022\/02\/GreyBar_Articles-60x1.png 60w, https:\/\/www.digitalcommerce360.com\/wp-content\/uploads\/2022\/02\/GreyBar_Articles-200x1.png 200w, https:\/\/www.digitalcommerce360.com\/wp-content\/uploads\/2022\/02\/GreyBar_Articles-600x4.png 600w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" loading=\"lazy\" \/><br \/>The overall business market for manufacturing and distribution ended the year in a deep freeze. In 2023, the combined sales of U.S. manufacturers and distribution companies were flat at $14.87 trillion. That\u2019s in sharp contrast to how buyers and sellers ended 2022, when total B2B sales grew 15%.<br \/>                         <i class=\"badge\"><\/i><a href=\"https:\/\/www.digitalcommerce360.com\/?post_type=page&#038;p=1321180\" _target=\"_self\">EnvisionB2B 2024 | September 12 | Chicago | The Digital Race to B2B Excellence<\/a>                    <br \/>Overall, all the B2B digital sales channels posted healthy gains in 2023.<br \/>B2B ecommerce is now a significant mainstream sales channel with digital sales taking place on ecommerce sites, password-protected sites and apps growing 17% to about $2.1 trillion in 2023. That&#8217;s up from $1.95 trillion in 2022.<br \/>The takeaway for 2024 for B2B sellers of all sizes is that business buyers want an omnichannel \u2014 and digitally driven \u2014 purchasing experience. Customers prioritize companies who offer digital tools \u2014\u00a0officially putting the paper catalogs on the back burner. And if companies want to remain competitive and grow, they will need robust self-service options that users can opt into and a system that allows for a smooth and seamless experience.<br \/>                         <i class=\"badge\"><\/i><a href=\"https:\/\/www.digitalcommerce360.com\/?post_type=post&#038;p=1316875\" _target=\"_self\">B2B ecommerce laps US business sales<\/a>                    <br \/><em>Sign up for a\u00a0<\/em><a href=\"http:\/\/www.digitalcommerce360.com\/b2becnews\/?source=20B2BArticle\" data-feathr-click-track=\"true\" data-feathr-link-aids=\"[&quot;5f29b0538d5a4b9c628148bd&quot;],5f29b0538d5a4b9c628148bd\"><em>complimentary subscription to Digital Commerce 360 B2B News<\/em><\/a><em>, published 4x\/week. It covers technology and business trends in the growing B2B ecommerce industry. Contact Mark Brohan, senior vice president of B2B and Market Research, at\u00a0<\/em><a href=\"\/cdn-cgi\/l\/email-protection#b5d8d4c7def5d1dcd2dcc1d4d9d6dad8d8d0c7d6d08683859bd6dad8\" data-feathr-click-track=\"true\" data-feathr-link-aids=\"[&quot;5f29b0538d5a4b9c628148bd&quot;],5f29b0538d5a4b9c628148bd\"><em><span class=\"__cf_email__\" data-cfemail=\"127f73607952767b757b66737e717d7f7f776071772124223c717d7f\">[email&#160;protected]<\/span><\/em><\/a><em>. Follow him on Twitter @markbrohan.\u00a0Follow us on\u00a0<\/em><a href=\"https:\/\/www.linkedin.com\/groups\/8358639\" data-feathr-click-track=\"true\" data-feathr-link-aids=\"[&quot;5f29b0538d5a4b9c628148bd&quot;],5f29b0538d5a4b9c628148bd\"><em>LinkedIn<\/em><\/a><em>\u00a0and be the first to know when we publish Digital Commerce 360 B2B News content.<\/em><br \/><span>More on This<\/span><br \/>In This Article<br \/>Industries<br \/>Topics<br \/>Related Stories<br \/>                         <i class=\"badge\"><\/i><a href=\"https:\/\/www.digitalcommerce360.com\/2024\/02\/06\/insights-2024-b2b-market-and-customer-experience-report\/\" _target=\"_self\">B2B ecommerce laps US business sales<\/a>                    <br \/>                         <i class=\"badge\"><\/i><a href=\"https:\/\/www.digitalcommerce360.com\/article\/future-of-b2b-marketplaces\/\" _target=\"_self\">The ranks of B2B marketplace companies will keep on growing<\/a>                    <br \/>                         <i class=\"badge\"><\/i><a href=\"https:\/\/www.digitalcommerce360.com\/article\/mrc-digital-sales\/\" _target=\"_self\">MRC Global&#8217;s growing share of digital sales and AI appear in Q1 results<\/a>                    <br \/>                         <i class=\"badge\"><\/i><a href=\"https:\/\/www.digitalcommerce360.com\/article\/msc-industrial-ecommerce-sales\/\" _target=\"_self\">MSC spends heavily to upgrade its ecommerce infrastructure in Q2, despite sales dip<\/a>                    <br \/>                         <i class=\"badge\"><\/i><a href=\"https:\/\/www.digitalcommerce360.com\/article\/grainger-sales\/\" _target=\"_self\">Grainger sees stronger sales ahead for its online-only businesses<\/a>                    <br \/>                         <i class=\"badge\"><\/i><a href=\"https:\/\/www.digitalcommerce360.com\/article\/global-industrial-sales\/\" _target=\"_self\">Global Industrial Co. grows Q1 revenue 18%<\/a>                    <br \/> \t\t\t\t\t\tCopyright \u00a9 2024 Digital Commerce 360 | Vertical Web Media LLC\t\t\t\t\t<br \/> \t\t\t\tCopyright \u00a9 2024 Digital Commerce 360 | Vertical Web Media LLC\t\t\t<\/p>\n<p><a href=\"https:\/\/news.google.com\/rss\/articles\/CBMiQ2h0dHBzOi8vd3d3LmRpZ2l0YWxjb21tZXJjZTM2MC5jb20vYXJ0aWNsZS9iMmItZWNvbW1lcmNlLW1hcmtldC11cy_SAUdodHRwczovL3d3dy5kaWdpdGFsY29tbWVyY2UzNjAuY29tL2FydGljbGUvYjJiLWVjb21tZXJjZS1tYXJrZXQtdXMvYW1wLw?oc=5\">source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Get access to essential strategic content, in-depth reports, industry intelligence, and exclusive\u00a0data.Get access to essential strategic content, in-depth reports, industry intelligence, and exclusive\u00a0data.Get access to essential strategic content, in-depth reports, industry intelligence, and exclusive\u00a0data.Get access to essential strategic content, in-depth reports, industry intelligence, and exclusive\u00a0data.Sign Into Digital Commerce 360 Forgot&hellip;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-688","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/posts\/688","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/comments?post=688"}],"version-history":[{"count":0,"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/posts\/688\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/media?parent=688"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/categories?post=688"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/tags?post=688"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}