{"id":674,"date":"2024-06-28T07:27:54","date_gmt":"2024-06-28T07:27:54","guid":{"rendered":"https:\/\/www.yellowfalconmedia.com\/blog\/2024\/06\/28\/20-trending-products-and-things-to-sell-online-2024-shopify\/"},"modified":"2024-06-28T07:27:54","modified_gmt":"2024-06-28T07:27:54","slug":"20-trending-products-and-things-to-sell-online-2024-shopify","status":"publish","type":"post","link":"https:\/\/www.yellowfalconmedia.com\/blog\/2024\/06\/28\/20-trending-products-and-things-to-sell-online-2024-shopify\/","title":{"rendered":"20 Trending Products and Things To Sell Online (2024) – Shopify"},"content":{"rendered":"

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If you\u2019re looking for popular things to sell in 2024, check out these trending products. They could help grow your sales. Snail slime, anyone?
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Thinking about starting a business<\/a>? One of the first big decisions you’ll face is figuring out what to sell. It\u2019s a crucial choice that can shape your future as an entrepreneur.
In this article, you\u2019ll find a list of the top 20 trending products sold by US Shopify merchants, which we update every year. These aren\u2019t random picks\u2014they\u2019re product ideas<\/a> that are proven to be popular with consumers.
Plus, discover the latest information on breakout product trends, and tips for how to spot growing interest in a product category.
Here are the top 20 most popular products sold by US Shopify merchants:
\ud83c\udfc1 Shopify has everything you need to start selling<\/a> and bring your online business to life.
Last year, vitamins and supplements topped the sales charts for US Shopify merchants. From basic immune boosters like vitamin C and zinc capsules to pre-workout formulas for enhancing gym performance, there\u2019s a supplement for all that ails you.
Google searches for sleep aids like \u201cmelatonin gummies<\/a>\u201d have increased in the past year, while a 300% rise in searches for \u201cmagnesium spray benefits<\/a>\u201d shows a growing interest in new ways to incorporate supplements into daily routines.
Another benefit of supplement products is their accessibility to businesses of all sizes. Solo ecommerce entrepreneurs can produce herbal remedies<\/a> at home and promote them on TikTok. Meanwhile, large supplement companies like BPI Sports<\/a> can attract the attention of national retailers.
Popular marketing strategies for selling vitamins and supplements include:
Skin care products are another trending category with broad market appeal. In an era of self-care, cleansers, moisturizers, serums, and masks are now relevant to every age and gender.
Consumer interest in skin care products that combine high-quality ingredients with ethical, sustainable, and cruelty-free practices continues to grow. Searches for skin care trends like \u201chyaluronic acid serum<\/a>,\u201d \u201cvegan skin care<\/a>,\u201d and \u201cretinol<\/a>\u201d are all on the increase.
At the start of 2024, Google searches for \u201csnail slime<\/a>\u201d slowly slid into the spotlight. Products containing snail mucin<\/a>, the mucus from a snail\u2019s foot, may help stimulate collagen production and calm redness.
Marketing strategies for skin care<\/a> products include:
Makeup is almost always a trending product category, with new tools and techniques constantly reinventing the industry.
Last year, lip stain<\/a> topped our trending product list and, while average monthly searches are slightly down, consistent search interest since mid-2022 suggests this cosmetics item will continue to trend into 2024.
Tips for marketing trending makeup products:
The demand for coats and jackets is driven by seasonal changes, evolving fashion trends, and a growing interest in outdoor activities. With estimates predicting the outdoor clothing market<\/a> will climb to heights of more than $45 billion by 2027, this product category is set for a long, adventurous journey: pack your best down jacket.
Dropshipping coats and jackets can be an effective low-cost business idea<\/a>\u2014if you can find a supplier<\/a> that offers quality products and fast shipping.
Another option for starting a business around this trending product is to become an affiliate partner<\/a> for a clothing brand or retail store. Armed with an affiliate link, you could create a website or social media channel to review and promote fashionable garments.
Ebikes are revolutionizing the cycling world. These power-assisted two-wheelers make commuting a breeze, even on hilly terrains, opening up the benefits of cycling to a wider audience.
Interest in \u201cebikes\u201d has increased over the past five years, with searches reaching new highs each summer. According to estimates, ebikes sales will grow<\/a> at an annual rate of 10% until 2030, when more than 77 million ebikes will hit the road.
Despite their size and weight, even ebikes can be the center of a successful dropshipping business. Take John Murphy, founder of multimillion-dollar company Ebike Generation<\/a>. He built a thriving dropshipping store by tailoring his website and marketing content toward a specific target audience<\/a>: hunters who use ebikes to cover ground quickly and quietly.
After spiking in popularity during the COVID-19 pandemic, arts and crafts activities like paint-by-numbers<\/a> kits are once again trending. The keyword \u201ccrochet kit\u201d currently receives 14,000 searches per month, while \u201cpottery clay\u201d receives 4,400 monthly searches.
Crafting isn\u2019t just about personal fulfillment; it\u2019s also a sustainable choice. Many crafters make their own items to become more self-sufficient and avoid the environmental impact of fast fashion<\/a>. Brands like Darn Good Yarn<\/a> serve these consumers by providing them with ethically sourced crafting materials.
Raise a toast to insulated tumblers. Spurred on by viral models like the Stanley Quencher<\/a>, these oversized cups come with ad-friendly features like straws and over-engineered construction, making them literal trending product heavyweights.
As practical, environmentally friendly hydration aids, tumblers are projected to generate $1.9 billion<\/a> by 2028, growing at a compound annual rate of 8.8%.
Shot glasses, another type of drinkware, also made a splash last year as a top-selling item. They\u2019re highly shippable products with year-round relevance.
When selling drinkware online, focus on long-tail keywords<\/a> niche buyers are searching for. For instance, \u201ctequila shot glasses\u201d generates 4,400 searches per month, \u201ctall shot glasses\u201d gets 2,400 searches, and \u201ccool shot glasses\u201d sees 3,600 monthly searches. By narrowing your focus and building expertise in a specific type of product, you can set your online store apart.
One strategy to consider for selling shot glasses, tumblers, and other types of drinkware is private label products<\/a>. This method lets you collaborate with manufacturers to add your branding to proven, popular items.
The fragrance industry is undergoing a shift<\/a>. Consumers are moving away from mass-market, gendered fragrances and toward androgynous premium, natural, and personalized scents. 
Consumer searches for perfumes and colognes often contain brand and product names, which makes search engine optimization<\/a> a key strategy for fragrance businesses. Product pages and blog posts need to feature useful, descriptive content to be discoverable in search results.
 
For a unique spin on a scent business, you could create a B2B ecommerce website<\/a> and produce fragrances for companies. Businesses like hotels and restaurants often use sensory marketing<\/a> to enhance their customer experience and associate their brand with a pleasing aroma.
Westin Hotels\u2019 White Tea room fragrance<\/a> is so popular that it\u2019s now sold to consumers, as are the infamous signature scents of retail stores Abercrombie and Victoria\u2019s Secret<\/a>.
Today\u2019s wine market is not just about vintage reds and famous vineyards; consumers are interested in new and accessible products such as organic wine, natural wine, and bottles from undiscovered regions. They\u2019re also looking for innovative ways to research blends and buy wine directly<\/a> from producers.
All of which gives entrepreneurs an opportunity to develop a new business around this trending product category. Take inspiration from The Sip Society,<\/a> a champagne and sparkling wine tasting community that makes wine tastings more accessible and fun.
Socks may seem like a simple, everyday item, but they have been a consistently profitable choice<\/a> for ecommerce brands. The demand for socks is driven by an endless potential for variation, whether it\u2019s a popular new material like Merino wool<\/a> or the chance to flaunt your favorite pop culture icon<\/a> in stocking form.
Marketing strategies for selling socks online could include:
Bedsheets are a staple in every household, making them a consistently popular product. Niches are also plentiful, and often tied to manufacturing materials. The keyword \u201clinen sheets,\u201d receives up to 20,000 searches per month, while \u201cflannel sheets\u201d can be relied upon to trend every fall, especially in New England<\/a>.
Once you\u2019ve developed brand recognition within your bedding niche, expand your product catalog by experimenting with related items. Pillows, comforters, mattresses, bedroom furniture, and sleepwear all offer chances for cross-selling<\/a> to increase average order values.
Established Shopify merchants can curate relevant products with Shopify collective<\/a>, a tool that lets you collaborate with other Shopify stores.
Dropshipping with Shopify Collective
Connect with US-based Shopify brands to easily sell their products. Use Shopify Collective to curate items from like-minded stores and ship them directly to your customers.
For tips on how to freshen up your bedsheet business, check out this episode from the Shopify Masters<\/em> archive<\/a> with Rich Fulop, co-founder of Brooklinen<\/a>, the brand behind \u201cthe internet\u2019s favorite sheets.\u201d
Thanks to ecommerce store builders<\/a>, any artist can build a website to sell their work globally. This has literally opened up a world of opportunities for creative people, who can monetize their talents.
One of the big benefits of selling artwork online is the ability to offer print-on-demand<\/a> products. With print on demand, artists can sell prints of their work without having to keep physical inventory. Instead, the artwork is printed as orders come in, reducing upfront costs and storage needs.
When selling posters and artwork in your ecommerce store, consider the following marketing strategies:
If you\u2019re considering starting a candle business<\/a>, estimates value the global candles market at more than $10 billion<\/a>.
Candles aren\u2019t just for the home. They\u2019re used in spas for aromatherapy and by restaurants to create a cozy vibe. According to the National Candle Association<\/a>, consumers buy candles for two main reasons: to decorate their homes and to help them relax and unwind.
A look at Google Trends also shows steady global interest for \u201chomemade candles<\/a>,\u201d with New Zealand being a particularly active market. Homemade candles are easy to produce, making them a good choice for a first-time business. Apparently, even a nine-year-old<\/a> can be successful.
If the search for a product to sell is becoming too stressful, try turning your bathroom into a spa with trending items such as bath salts<\/a> and bath bombs<\/a>. Some popular bath time products contain therapeutic ingredients like CBD<\/a>, the hemp-derived cannabis extract, for added relaxing effect.
Making and selling bath and body products is a popular business idea<\/a> that can work no matter the size of your ecommerce store. Passionate makers like Kyle LaFond<\/a> show how it\u2019s possible to turn a homemade product like natural deodorant into a household name.
There comes a point in every home cook\u2019s life when they decide to trade their Ikea kitchen utensils<\/a> for some quality cookware.
According to Google Trends data, demand for premium cooking products such as \u201ccast iron pans<\/a>\u201d is growing. The branded keyword \u201cStaub vs Le Creuset\u201d is a trending query, with 2,700 monthly searches, suggesting that consumers are actively looking for buying advice\u2014a need you could meet with a blog or YouTube channel.
In the business sector, restaurant growth<\/a> in countries such as India and China is driving sales of commercial cookware.
One way to differentiate your cookware business is to market an innovative kitchen product. You could work with a manufacturer to create your own spin on serving utensils or baking dishes. Alternatively, curate a selection of existing products from a wholesale marketplace<\/a>.
Once you have a desirable product, let people know about its benefits with a social media ad campaign\u2014just like cookware brand Our Place did with its Always Pans<\/a>.
Online nail care stores such as OPI<\/a> and Olive & June<\/a> serve a market that\u2019s growing at around 5% per year<\/a>. With special releases for events and holidays, the best nail care brands always provide a reason for customers to return their websites. (Notice how both of the ecommerce stores above feature a \u201cNew\u201d tab prominently on their navigation bars).
The nail care market is currently benefiting from a shift toward products that promote nail health alongside appearance. According to Google Trends, searches for \u201ccuticle oil<\/a>\u201d have been slowly increasing over the past five years, while the keyword \u201cnail strengthener\u201d receives 9,000 searches per month.
Successful marketing in the nail care niche often involves:
Underwear is (hopefully) a universally essential product. Its small size and weight, coupled with high profit margins<\/a>, make it an ideal candidate for those looking to sell things online. 
Whether it\u2019s underwear or motor vehicle parts, the easiest way to develop a successful ecommerce business remains the same: find an underserved part of the market, then deliver a shopping experience that\u2019s tailored for them.
That\u2019s exactly what Kim Kardashian\u2019s company SKIMS<\/a> did. The brand began selling flattering shapewear after its celeb founder failed to find inclusive underwear for different skin colors.
Alongside product placement in the Kardashians\u2019 TV show and social posts, SKIMS ensures it stays trending with a minimal but memorable visual identity<\/a>, and by leveraging social media ad campaigns<\/a>\u2014which have an observable impact on organic consumer interest.
A desire to save money on vehicle maintenance leads many to ecommerce websites, on the hunt for aftermarket car parts. With a wealth of how-to resources and YouTube tutorials available, consumers feel confident enough to fix common car issues at home.
Online shopping is also a convenient way for people to stay in the driving seat. You can compare prices, read reviews, and order the exact part you need for your vehicle, without having to visit a mechanic or dealer.
Beyond replacement wipers, bumpers, and brake pads, there\u2019s growing interest in online stores selling car accessories. There are about 26,000 searches every month for \u201cdash cams,\u201d while terms like \u201cmagsafe phone mount<\/a>\u201d and \u201ccar diffuser<\/a>\u201d are increasing in popularity.
Consider these tips for marketing motor vehicle parts:
The smartphone accessories market is worth hundreds of billions of dollars<\/a>\u2014with each new phone release bringing fresh demand for compatible add-ons like cases, screen protectors, and chargers.
Other universal accessories can quickly take off if they solve a common problem, such as phone grips<\/a> that make larger models easier to hold.
Level-up your marketing strategy by creating the following content:
Like so many of the products featured in this list, blankets offer entrepreneurs endless opportunities to corner a popular niche.
Enter the competitive market for calming weighted blankets (over 100,000 searches per month) or niche-down and sell weighted dog blankets and vests (2,100 monthly searches). You could specialize in luxury cashmere blankets (2,800 searches per month) or target consumers looking for equally indulgent, but far more affordable, blanket hoodies (29,000 searches).
As always, the key to success in this market lies in understanding your customer\u2019s needs and delivering a product that exceeds their expectations.
To keep you updated on the latest market trends<\/a>, here is a list of the top 20 product categories that saw the highest sales growth last quarter among US Shopify merchants, compared to the three months before:
 
Remember, sales can increase and decrease depending on the time of year. For example, home and garden products sell more in the spring, while swimwear<\/a> and sporting goods sales typically surge as summer approaches.
So, when thinking about what products to sell<\/a>, consider when your customers are most likely to buy\u2014picking the right moment to launch a marketing campaign can be as impactful as picking the right product.
Trends can change quickly, so be sure to check back next quarter for the latest trending products.
The trending products in this article were selected from Shopify merchant data, including:
This article also uses organic search data<\/a> from Google Trends and the keyword research tool Ahrefs to reveal what customers are looking for.
In the ever-changing ecommerce landscape, what\u2019s trending today may not be so popular tomorrow. 
Based on the latest data, these products from this article\u2019s previous list are no longer among the top trends:
Lip stain is a beauty product that provides long-lasting lip color without the fading of traditional lipsticks or the moisturizing benefits of lip balm<\/a>. While still popular, lip stain doesn\u2019t feature among the top trends this year.
If you\u2019ve been to a coffee shop<\/a> in recent years, you\u2019ve seen matcha. It\u2019s a finely ground green tea powder that\u2019s become a popular wellness product. Despite its ongoing popularity, matcha is not listed among this year\u2019s top trends.
Power tool accessories continue to see an increase in global sales, but in this year\u2019s update, they only rank among quarterly trending products.
Remember, trends can fluctuate. With the right marketing campaign or social media influencer endorsement<\/a>, a product that\u2019s not trending today can become a bestseller next season.
Keep an eye on market shifts to make sure your product catalog aligns with current demands.
Finding trending products to sell online can be a game changer for your business. It\u2019s all about understanding the market, knowing what consumers want, and being able to deliver a good customer experience<\/a> at the right time.
Here are two effective methods you can use to identify potential bestsellers for your online store<\/a>.
Google Trends is a free tool that reveals what users around the world are searching for. Here\u2019s how to use it:
A sudden spike in organic search volume often indicates a trend. But, before you design an ecommerce store<\/a> around a trending product, do research to be sure it\u2019s not a fleeting fad.
One way to find out more about search trends is to perform deeper ecommerce keyword research<\/a>. Looking at indicators such as historical search volume and related long-tail keywords<\/a> will help you build a more detailed picture of consumer interest.
Online marketplaces<\/a> offer insight into what products are currently flying off fulfillment center shelves. Here\u2019s how to leverage them:
Identifying a trending product is the beginning of your business journey<\/a>. Once you have a product to sell, it\u2019s time to get to know your customers, develop a brand, and make a business plan<\/a>.
Will you become a retailer and buy inventory? Or, will you choose a dropshipping business<\/a> model and work with a supplier that ships products directly to your customers?
This list of trending products for 2024 can help you launch or expand your online business. But there are so many more popular niches<\/a> to explore.
Being a successful store owner or dropshipper isn\u2019t just about offering popular products. You need to understand your target audience<\/a>, align your brand<\/a>, and create a simple shopping experience.
Trends can shift quickly, so keep an eye on the market and be ready to adapt. And don\u2019t forget to bookmark this article for the latest updates on trending products.
You can use tools like Google Trends, or check the bestseller pages of Amazon and other online marketplaces to see which products are trending. To identify trending products among consumers, perform keyword research to uncover the most popular organic searches for products.
Based on the latest Shopify data, some popular items to sell right now include:
Product trends can change quickly, so it\u2019s important to keep an eye on the market.
Some new products on the market include:
You can stay updated on trending products by regularly checking search demand tools like Google Trends, as well as the bestseller lists of Amazon and other online marketplaces. Following consumer trends news, subscribing to relevant newsletters, and staying active on social media are other ways to stay on top of the latest product trends.
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Start your business.Build your brandCreate your website.Online store editorCustomize your store.Store themesFind business apps.Shopify app storeOwn your site domain.Domains & hostingExplore free business tools.Tools to run your businessSell your products.Sell online or in personCheck out customers.World-class checkoutSell online.Grow your business onlineSell across channels.Reach millions of shoppers and boost salesSell in…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-674","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/posts\/674","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/comments?post=674"}],"version-history":[{"count":0,"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/posts\/674\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/media?parent=674"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/categories?post=674"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/tags?post=674"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}