{"id":504,"date":"2024-06-24T22:29:24","date_gmt":"2024-06-24T22:29:24","guid":{"rendered":"https:\/\/www.yellowfalconmedia.com\/blog\/2024\/06\/24\/campaign-monitor-acquires-tagga-to-deliver-next-generation-b2c-crm-for-growing-companies-business-wire\/"},"modified":"2024-06-24T22:29:24","modified_gmt":"2024-06-24T22:29:24","slug":"campaign-monitor-acquires-tagga-to-deliver-next-generation-b2c-crm-for-growing-companies-business-wire","status":"publish","type":"post","link":"https:\/\/www.yellowfalconmedia.com\/blog\/2024\/06\/24\/campaign-monitor-acquires-tagga-to-deliver-next-generation-b2c-crm-for-growing-companies-business-wire\/","title":{"rendered":"Campaign Monitor Acquires Tagga to Deliver Next Generation B2C CRM for Growing Companies – Business Wire"},"content":{"rendered":"

Tagga\u2019s industry-leading customer data platform will serve as the foundational technology to create a single view of the customer, and execute hyper-personalized marketing campaigns with Campaign Monitor<\/i>
SAN FRANCISCO–(BUSINESS WIRE<\/a><\/span><\/span>)–Campaign Monitor<\/a>, the leading provider of intelligent email marketing and automation software for growing brands, today announced it has acquired Tagga<\/a>, the premier customer data platform for marketers. By combining Tagga\u2019s customer data platform with Campaign Monitor\u2019s leading email marketing and automation software, Campaign Monitor will deliver a next-generation B2C CRM for growing companies. <\/p>\n

Gartner predicts that the CRM market will surpass $37 billion in the coming year [1], eclipsing the big enterprise software markets. Traditionally, CRM providers have developed software for B2B companies focused on account-based marketing – the kind of marketing that is heavily business process driven and requires a sales representative to nurture relationships. B2C brands, in contrast, need scalable software that keeps track of millions of customers and their associated behavioral data to segment and personalize engagement.
\u201cData is the fuel of the future. It\u2019s growing faster than ever before and marketers need to continually capture that behavioral data, extract insights and take action,\u201d said Alex Bard, CEO, Campaign Monitor. \u201cWith Tagga, Campaign Monitor will be the marketer’s behavioral data-driven CRM, powering more effective ways for marketers to engage with customers.\u201d
With this acquisition, Campaign Monitor is democratizing access to behavioral data, empowering marketers to automatically capture data and create behavioral profiles for their customers to meaningfully drive a greater return for their business.
\u201cTagga empowers marketers with a 360 degree view of their customers,\u201d said Benj Fayle, CTO, Tagga. \u201cWith Campaign Monitor\u2019s leading email marketing and automation, marketers can now drive conversations from customer intelligence.\u201d
Email subscribers are more than just clicks and opens, they are customers browsing your website, engaging with your social channels, and shopping. Campaign Monitor and Tagga will bring all of these activities together to create a unified customer profile within a behaviorally driven CRM, designed for the unique needs of B2C companies.
\u201cCampaign Monitor and Tagga are already driving engagement and revenue for our business, and we\u2019re thrilled about the acquisition,\u201d said Punam Pathak, SVP of sales & marketing, Flight Centre Travel Group. \u201cCombined, they’ll deliver a unified B2C CRM platform that empowers us to execute hyper-personalized marketing campaigns.\u201d
For more information, please visit campaignmonitor.com\/tagga<\/a>.
Pricing & Availability<\/b>
Tagga will be integrated into Campaign Monitor\u2019s platform with a beta offering slated for calendar year 2017. Pricing for the new offering will be announced at the time of general availability.
About Campaign Monitor<\/b>
Campaign Monitor is the leading provider of intelligent email marketing and automation software<\/a> for growing brands. With the simplicity of Campaign Monitor\u2019s drag-and-drop tools, more than two million customers at 200,000 companies worldwide, including Adidas, BuzzFeed, Chandon, Rip Curl, the San Diego Chargers, Topshop, Sephora, Vice Media and Virgin grow their business with powerful email marketing and marketing automation. Founded in 2004, Campaign Monitor has offices and 24\/7 live support in 20 cities globally, including San Francisco, New York, London and Sydney. Learn more at www.campaignmonitor.com<\/a>.
[1] Gartner (2013) Gartner Forecast: Enterprise Software Markets, Worldwide, 2012-2017, 2Q13 Update4 – Retrieved from https:\/\/www.forbes.com\/sites\/louiscolumbus\/2013\/06\/18\/gartner-predicts-crm-will-be-a-36b-market-by-2017\/#2f36bcd077e3<\/a>
Campaign Monitor
Allie Cefalo, 925-699-2474
allie@campaignmonitor.com<\/a>
Campaign Monitor Acquires Tagga To Deliver Next Generation B2C CRM For Growing Companies
Campaign Monitor
Allie Cefalo, 925-699-2474
allie@campaignmonitor.com<\/a> <\/p>\n

source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Tagga\u2019s industry-leading customer data platform will serve as the foundational technology to create a single view of the customer, and execute hyper-personalized marketing campaigns with Campaign Monitor SAN FRANCISCO–(BUSINESS WIRE)–Campaign Monitor, the leading provider of intelligent email marketing and automation software for growing brands, today announced it has acquired Tagga,…<\/p>\n","protected":false},"author":1,"featured_media":505,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-504","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/posts\/504","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/comments?post=504"}],"version-history":[{"count":0,"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/posts\/504\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/media\/505"}],"wp:attachment":[{"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/media?parent=504"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/categories?post=504"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/tags?post=504"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}