{"id":487,"date":"2024-06-24T14:25:56","date_gmt":"2024-06-24T14:25:56","guid":{"rendered":"https:\/\/www.yellowfalconmedia.com\/blog\/2024\/06\/24\/b2b-marketing-trends-to-watch-in-2024-emarketer\/"},"modified":"2024-06-24T14:25:56","modified_gmt":"2024-06-24T14:25:56","slug":"b2b-marketing-trends-to-watch-in-2024-emarketer","status":"publish","type":"post","link":"https:\/\/www.yellowfalconmedia.com\/blog\/2024\/06\/24\/b2b-marketing-trends-to-watch-in-2024-emarketer\/","title":{"rendered":"B2B Marketing Trends to Watch in 2024 &#8211; eMarketer"},"content":{"rendered":"<p>New data sets, deeper insights, and flexible data visualizations.<br \/>In-depth analysis, benchmarks and shorter spotlights on digital trends.<br \/>Interactive projections with 10k+ metrics on market trends, &amp; consumer behavior.<br \/>Proprietary data and over 3,000 third-party sources about the most important topics.<br \/>Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.<br \/>Client-only email newsletters with analysis and takeaways from the daily news.<br \/>Exclusive time with the thought leaders who craft our research.<br \/>In 2024, generative AI (genAI) will take center stage in B2B marketing. Its impact will be felt across nearly all marketing activities and will compel B2B marketers to address the challenges that come with using this evolving technology. GenAI will also bring about a renewed focus on brand reputation, the need to address data quality and reliability, and a desire for human interactions\u2014like live events\u2014as a counterbalance to AI-driven campaigns.<br \/>Exportable files for easy reading, analysis and sharing.<br \/>Reliable data in simple displays for presentations and quick decision making.<br \/>Insights from industry and company leaders.<\/p>\n<p>Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry<br \/>One Liberty Plaza<span class=\"sc-ezWOiH jUgfRt\"><\/span>9th Floor<span class=\"sc-ezWOiH jUgfRt\"><\/span>New York, NY 10006<span class=\"sc-ezWOiH jUgfRt\"><\/span>1-800-405-0844<br \/>1-800-405-0844<span class=\"sc-ezWOiH jUgfRt\"><\/span>sales@emarketer.com<\/p>\n<p><a href=\"https:\/\/news.google.com\/rss\/articles\/CBMiQWh0dHBzOi8vd3d3LmVtYXJrZXRlci5jb20vY29udGVudC9iMmItbWFya2V0aW5nLXRyZW5kcy13YXRjaC0yMDI00gEA?oc=5\">source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>New data sets, deeper insights, and flexible data visualizations.In-depth analysis, benchmarks and shorter spotlights on digital trends.Interactive projections with 10k+ metrics on market trends, &amp; consumer behavior.Proprietary data and over 3,000 third-party sources about the most important topics.Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and&hellip;<\/p>\n","protected":false},"author":1,"featured_media":488,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-487","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/posts\/487","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/comments?post=487"}],"version-history":[{"count":0,"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/posts\/487\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/media\/488"}],"wp:attachment":[{"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/media?parent=487"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/categories?post=487"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/tags?post=487"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}