{"id":480,"date":"2024-06-24T10:50:21","date_gmt":"2024-06-24T10:50:21","guid":{"rendered":"https:\/\/www.yellowfalconmedia.com\/blog\/2024\/06\/24\/6-technical-seo-tips-to-improve-website-traffic-business-com\/"},"modified":"2024-06-24T10:50:21","modified_gmt":"2024-06-24T10:50:21","slug":"6-technical-seo-tips-to-improve-website-traffic-business-com","status":"publish","type":"post","link":"https:\/\/www.yellowfalconmedia.com\/blog\/2024\/06\/24\/6-technical-seo-tips-to-improve-website-traffic-business-com\/","title":{"rendered":"6 Technical SEO Tips to Improve Website Traffic – Business.com"},"content":{"rendered":"

MENU
Business.com aims to help business owners make informed decisions to support and grow their companies. We research and recommend products and services suitable for various business types, investing thousands of hours each year in this process.
As a business, we need to generate revenue to sustain our content. We have financial relationships with some companies we cover, earning commissions when readers purchase from our partners or share information about their needs. These relationships do not dictate our advice and recommendations. Our editorial team independently evaluates and recommends products and services based on their research and expertise. Learn more about our process and partners here<\/a>.
Organic search is the world's best free source of sales and leads. Mastering technical SEO can help you rank higher.
If you have great website content that other sites link back to, you\u2019ll rank highly in search engine results. But that is not enough to ensure success; if your technical SEO is lacking, you\u2019re limiting how well your website will do in Google searches.
That\u2019s why it\u2019s important to get technical SEO right. We\u2019ll examine what technical SEO is and share our top six technical SEO tips for getting high traffic and more conversions.
Google \u201cspiders\u201d crawl hundreds of millions of websites every day to collect the information they need to power search results. The time Google spends on your site is limited, and it\u2019s your responsibility to make the job as easy for these spiders as possible.\u00a0
You need to do four things to get an advantage:\u00a0
Ensure that the structure of your website is simple and logical. If it\u2019s easy for your visitors to find what they want on your site, it\u2019s easy for Google, which will reward you by indexing more of your pages.
Follow these tips to help Google understand what\u2019s on every page:
Your website needs to be secure. Make sure you have a secure certificate so that your URL starts with https:\/\/.
Your website needs to load fast on any device, so go for a responsive design. [Read related article: <\/strong>How Page Load Speed Affects Customer Behavior<\/strong><\/a>.]<\/strong>
All of this sounds more complicated than it is. You just need to put these four factors into your website from the moment you start designing and writing it.
Bottom line: <\/strong>Each search engine has a crawl budget \u2013 the number of pages it indexes on a given day. You can get search engines to crawl far more of your site if you take care of technical SEO.
If you\u2019re building a website for the first time or you want to improve your current site\u2019s rankings, follow these six steps:
Selecting a top web hosting service<\/a> is important for two reasons. First, Google confirmed back in 2014 that site security was an important ranking factor. Given two equal sites \u2013 one with secure HTTPS hosting and one without \u2013 the site with secure hosting will always rank higher.
Second, website downtime hurts your rankings badly. The first time Google finds nothing there when it crawls your site, each page on your website could drop two ranking spots.\u00a0
If the search engine\u2019s spiders keep finding nothing to crawl, Google starts visiting your site less often, and it\u2019s really hard to come back from that. Therefore, it\u2019s important to choose a hosting service that has as little downtime as possible.
\"Gtmetrix
Here is a GTmetrix assessment of a website with good technical SEO. Source: GTmetrix<\/em>
Core Web Vitals are metrics that Google uses to assess the quality of a user\u2019s on-site experience. These are the three key metrics you need to get right:
Follow these tips to improve your score on Core Web Vitals:
According to Statista<\/a>, 51.42% of U.S. web traffic comes from mobile devices, up from 48.84% in 2021. This is why a mobile-friendly website design is not optional anymore; it\u2019s a key SEO requirement that companies need to adopt.
In 2019, Google prioritized indexing the mobile version of new websites<\/a> first. Although it has not been announced yet, most SEO experts believe that Google will be mobile-first for the entire web soon, so you should start preparing for that to happen. You can use the\u00a0Google Mobile-Friendly Test<\/a>\u00a0to evaluate your site.
\"Google
The Google Mobile-Friendly Test can help you evaluate whether your website is mobile-friendly. Source: Google<\/em>
The more clicks it takes to find content on your website, the more you\u2019ll be eating up your crawl budget. If it\u2019s more than a few clicks, Google\u2019s spiders will take longer to crawl your website and index your content. To make their job easier, you need to categorize your content in a way that no page is more than a few clicks away from the homepage.
Try to use a\u00a0silo website architecture, as this helps Google crawl your website much faster. It also helps search engines understand what the content is and how your pages are related. Here are some examples of silo website architecture in URLs:
Google strongly dislikes plagiarized or copied content. It doesn\u2019t dislike duplicate content (the same content on two or more pages of a site) as much, but it can still harm your rankings. Here\u2019s how to find out whether your site has any duplicate content:
\"Siteliner
Use Siteliner to check for duplicate content on your website. Source: Siteliner<\/em>
Go to Siteliner \u2013 it\u2019s free. Enter your website address, and click \u201cGo.\u201d You\u2019ll see this:
\"Siteliner
Siteliner shows a summary of duplicate, common and unique content. Source: Siteliner<\/em>
Then, click \u201cDuplicate content\u201d to the right of the chart. You\u2019ll see this:
\"Siteliner
Here, Siteliner shows the results of duplicates on usa.gov. Source: Siteliner<\/em>
Sometimes, duplicate content appears because you have not specified a canonical URL. A canonical URL tells Google that you realize that there are multiple pages on your site with the same content but that there\u2019s one preferred URL that you want Google to index and leave out the rest.\u00a0
Without this, Google would, for example, consider the following URLs as different pages and penalize you for duplicate content:
Installing this manually can be difficult, especially for those without much experience in creating, uploading and maintaining sites. Look for plugins that can automate the process for you on your WordPress dashboard.
Crawl errors prevent Google from easily searching and indexing pages on your website. The most common crawl error is \u201cnot found,\u201d which is caused by broken or incorrect links.
Moz<\/a> has a\u00a0detailed guide\u00a0on fixing these errors.\u00a0Even if you don\u2019t have any crawl errors right now, check your Search Console account every month just to be on the safe side.
Having a strong technical SEO foundation is important for your site\u2019s long-term traffic-generation strategy.\u00a0
If you spend a lot of time and money creating great content and building authoritative backlinks, you\u2019re not maximizing your investment if you don\u2019t also prioritize technical SEO.
We\u2019ve listed six of the most important technical SEO steps, but there are more. You also need to consider these factors:
There are plenty of resources with advice on technical SEO. If you\u2019re short on time or you want quicker results, you might want to consider working with an SEO expert, who can build technical SEO into your site and instruct you on how to maintain it as your site grows.
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Our mission is to help you take your team, your business and your career to the next level. Whether you're here for product recommendations, research or career advice, we're happy you're here!<\/p>\n

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