{"id":418,"date":"2024-06-23T06:49:09","date_gmt":"2024-06-23T06:49:09","guid":{"rendered":"https:\/\/www.yellowfalconmedia.com\/blog\/2024\/06\/23\/7-best-ecommerce-platforms-for-small-business-in-2024-shopify\/"},"modified":"2024-06-23T06:49:09","modified_gmt":"2024-06-23T06:49:09","slug":"7-best-ecommerce-platforms-for-small-business-in-2024-shopify","status":"publish","type":"post","link":"https:\/\/www.yellowfalconmedia.com\/blog\/2024\/06\/23\/7-best-ecommerce-platforms-for-small-business-in-2024-shopify\/","title":{"rendered":"7 Best Ecommerce Platforms for Small Business in 2024 – Shopify"},"content":{"rendered":"

Start your business.<\/span>
Build your brand
Create your website.<\/span>
Online store editor
Customize your store.<\/span>
Store themes
Find business apps.<\/span>
Shopify app store
Own your site domain.<\/span>
Domains & hosting
Explore free business tools.<\/span>
Tools to run your business
Sell your products.<\/span>
Sell online or in person
Check out customers.<\/span>
World-class checkout
Sell online.<\/span>
Grow your business online
Sell across channels.<\/span>
Reach millions of shoppers and boost sales
Sell in person.<\/span>
Point of Sale (POS)
Sell globally.<\/span>
International sales
Sell wholesale & direct.<\/span>
Business-to-business (B2B)
Accept online payments.<\/span>
Set up forms of payment
Market your business.<\/span>
Reach & retain customers
Market across social.<\/span>
Social media integrations
Nurture customers.<\/span>
Shopify Email
Know your audience.<\/span>
Gain customer insights
Manage your business.<\/span>
Track sales, orders & analytics
Measure your performance.<\/span>
Analytics and Reporting
Ship orders faster.<\/span>
Shopify Shipping
Manage your stock & orders.<\/span>
Inventory & order management
Secure business funding.<\/span>
Shopify Capital
Shopify Developers.<\/span>
Build with Shopify's powerful APIs
Plus.<\/span>
A commerce solution for growing digital brands
All Products.<\/span>
Explore all Shopify products & features
Help and support.<\/span>
Get 24\/7 support
How-to guides.<\/span>
Read in-depth business guides
Shopify blog.<\/span>
Business strategy tips
What is Shopify?.<\/span>
How our commerce platform works
Shopify Editions.<\/span>
New, innovative Shopify products
Founder stories.<\/span>
Learn from successful merchants
Branding.<\/span>
Build your brand from scratch
Marketing.<\/span>
Build a marketing plan
Ecommerce SEO.<\/span>
Improve your search ranking
Social media strategy.<\/span>
Turn social into sales
Business growth.<\/span>
Scale your business
Business name generator.<\/span>
Logo maker.<\/span>
Stock photography.<\/span>
Business plan template.<\/span>
Link in bio tool.<\/span>
QR code generator.<\/span>
Changelog.<\/span>
Your source for recent updates
Winter \u201924 Edition.<\/span>
The latest 100+ product updates
All Editions.<\/span>
Archive of past Shopify Editions
Newsroom.<\/span>
All company news and press releases
Start selling with Shopify today
Start your free trial with Shopify today\u2014then use these resources to guide you through every step of the process.
If you\u2019re hoping to launch or level up your small business, the right ecommerce platform can make or break you. Check out this useful roundup of the best ecommerce software to find out which ones are best for you.
Start your online business today.
For free.
Are you looking for ways to make your small business stand out among a sea of online competitors?
A professional-looking online store can be a game-changer. With the right ecommerce<\/a> tools for your small business, you can reach more customers and increase sales.
But which platform should you choose for your growing venture? This post covers the most popular and powerful ecommerce platforms designed specifically for small businesses.
Shopify<\/a> is the best ecommerce platform for small businesses. The comprehensive website builder comes with tools to sell online, in person, on social media, and on marketplaces. With Shopify, you can design your store using more than 100 professionally designed themes\u2014zero coding skills required. 
Shop Pay<\/a> keeps transaction fees affordable, while Shopify POS<\/a> lets businesses process in-person sales. Shopify merchants also enjoy competitive shipping rates from USPS, UPS, DHL Express, and other carriers.
For web hosting, Shopify\u2019s platform offers unlimited bandwidth and online storage, so hosting prices won\u2019t go up as your small business grows.
Shopify comes with email marketing features, abandoned cart recovery, and search engine optimization tools. You can manage your business from your phone using Shopify\u2019s mobile app<\/a>, where you can fulfill orders, add products, view real-time sales, and more. 
Missing a feature? Browse the library of more than 8,000 third-party apps<\/a> to extend your website\u2019s capabilities.
See what you can create with Shopify, and find inspiration for your ecommerce store, with these examples from successful small businesses<\/a> that chose Shopify.
This step-by-step guide walks you through how to set up an ecommerce website and build a profitable online store.
WooCommerce<\/a> is WordPress\u2019s online selling platform. What launched as a platform for blogging websites<\/a> has now evolved into a website builder<\/a> for small businesses, with the option of adding WooCommerce for the ability to make online sales. 
WooCommerce is open source, which means it\u2019s highly customizable if you have the technical skills to design and code websites.
Like Shopify, there are third-party integrations to expand the platform\u2019s functionality. The WooCommerce plug-in is a free business platform, but as your small business grows, you may need to pay for these additional integrations.
Monetize your WordPress blog without migrating to a new platform with the Shopify Buy Button<\/a>. You can embed the button, products, and a checkout on any type of website.
With its simple interface, Squarespace<\/a> is another option for small businesses. You can set up an online store using Squarespace\u2019s templates, drag-and-drop tools, and reliable functionality. 
Squarespace originally launched as a website builder, not necessarily an ecommerce platform, but has since added features to accommodate sellers. Many Squarespace users sell services rather than products, but you can still use it for product-based businesses. 
Features include scheduling and calendar integrations, email marketing, social media integrations, and embeddable maps to help people find your physical store. Squarespace also offers recurring billing for subscription-based businesses.
Wix<\/a> has a small-business website builder with ecommerce-specific features. Paid plans offer ecommerce capabilities, including order tracking, online payments, multichannel selling, and abandoned cart campaigns<\/a>. You need a paid plan for access to analytics tracking to monitor your ecommerce key performance indicators<\/a>. 
When it comes to designing your storefront, there are more than 500 templates to choose from. The drag-and-drop interface allows you to customize the look and feel of your online store. Wix supports subscription-based billing and dropshipping through third parties. 
Weebly<\/a> is powered and operated by Square<\/a>, and integrates with other Square-owned tools. These include a secure online shopping cart and inventory management. 
Weebly\u2019s ecommerce platform for small businesses has a filterable product search tool, optimized mobile checkout, order management and processing, and flexible shipping options. Weebly has basic features but is simple for businesses to get started. 
Square<\/a> originally launched as a POS device for retailers but has since expanded to include other business management tools. One of those is Square Online, an online storefront with templates tailored for small businesses like retailers and restaurants. Square Online offers built-in payment processing with competitive transaction fees.
BigCommerce<\/a> is an ecommerce platform that\u2019s aimed at large businesses, corporations, and enterprises. Growing small businesses may also benefit from its international commerce<\/a> features and tools for multichannel selling on social media and third-party marketplaces. 
Budget is a key factor when choosing a small business platform. Consider upfront and ongoing costs, which may include hosting fees, transaction fees, additional services or plug-ins, and the cost of any necessary development work. 
Your ecommerce platform should be intuitive and easy to navigate, especially if you\u2019re not tech-savvy. You should be able to add products, create discounts, manage orders and inventory, and perform other key tasks without difficulty.
You want a platform that can grow with your business. Make sure it can handle increased traffic and sales volume as your business expands. Look for platforms that can be extended with additional features as needed.
The best ecommerce platforms for small businesses allow you to create a site that reflects your brand. This includes a custom storefront, bespoke layouts, and the ability to add or remove on-page elements as needed.
Security is critical in ecommerce, as you\u2019ll be handling sensitive customer data like credit card information. Make sure your chosen platform is PCI-DSS compliant and provides SSL certificates<\/a>.
It\u2019s likely that you\u2019ll want your ecommerce platform to integrate with other software that you use, like email marketing services, accounting software<\/a>, or a customer relationship management system. Check to see if the platform supports these integrations.
With the growing number of mobile shoppers, your ecommerce platform must provide a seamless experience across all devices. Check whether the platform offers mobile-optimized themes<\/a> or templates.
Look for platforms that provide reliable, round-the-clock customer service. This is critical when you encounter issues or have questions about using the platform.
Your ecommerce platform should support your marketing efforts. Look for one that offers features like social media integration<\/a>, email marketing, abandoned cart recovery, and customer reviews.
Depending on the size and complexity of your catalog, you might need a platform with strong inventory management features, including bulk import\/export, stock alerts, and support for multiple product variants.
The platform should support a variety of payment options to cater to different customer preferences, such as credit and debit cards, Shop Pay, Apple Pay, and more.
See how Shopify stacks up to other small business tools:
Choosing the best ecommerce platform for your small business depends on your needs and goals. Whether you’re focusing on budget, features, or other priorities, there’s a suitable option out there for you.
It\u2019s important to pick a platform that is easy to use and can grow with your business. Consider testing several options by signing up for free trials<\/a> before making a final decision.
Shopify is widely recognized as the best ecommerce platform for beginners. It offers an all-in-one package that includes tools for selling online, in-person, and via social media or third-party marketplaces. Additionally, Shopify provides features like unlimited bandwidth, email marketing, abandoned cart recovery, and search engine optimization (SEO). These tools make it easy for new business owners to start and grow their online presence.
Most small businesses commonly use Shopify as their ecommerce platform due to its user-friendly interface, comprehensive features, and scalability.
When selecting an ecommerce platform for your small business, focus on these features:
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Start your business.Build your brandCreate your website.Online store editorCustomize your store.Store themesFind business apps.Shopify app storeOwn your site domain.Domains & hostingExplore free business tools.Tools to run your businessSell your products.Sell online or in personCheck out customers.World-class checkoutSell online.Grow your business onlineSell across channels.Reach millions of shoppers and boost salesSell in…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-418","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/posts\/418","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/comments?post=418"}],"version-history":[{"count":0,"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/posts\/418\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/media?parent=418"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/categories?post=418"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/tags?post=418"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}