{"id":38322,"date":"2026-09-24T23:05:52","date_gmt":"2026-09-24T23:05:52","guid":{"rendered":"https:\/\/www.yellowfalconmedia.com\/blog\/2026\/09\/24\/insight-b2b-marketing-is-struggling-to-deliver-long-term-value-according-to-a-new-study-by-warc-lions-and-linkedins-b2b-institute-applying-the-newly-revealed-b2b-effectiveness-co\/"},"modified":"2026-09-24T23:05:52","modified_gmt":"2026-09-24T23:05:52","slug":"insight-b2b-marketing-is-struggling-to-deliver-long-term-value-according-to-a-new-study-by-warc-lions-and-linkedins-b2b-institute-applying-the-newly-revealed-b2b-effectiveness-co","status":"publish","type":"post","link":"https:\/\/www.yellowfalconmedia.com\/blog\/2026\/09\/24\/insight-b2b-marketing-is-struggling-to-deliver-long-term-value-according-to-a-new-study-by-warc-lions-and-linkedins-b2b-institute-applying-the-newly-revealed-b2b-effectiveness-co\/","title":{"rendered":"Insight: B2B marketing is struggling to deliver long-term value, according to a new study by WARC, LIONS and LinkedIn\u2019s B2B Institute. Applying the newly revealed \u201cB2B Effectiveness Code\u201d can drive real change &#8211; adobo Magazine"},"content":{"rendered":"<p><a href=\"https:\/\/news.google.com\/rss\/articles\/CBMivgJBVV95cUxNWGFuLUtETE5pRXBNNkJ1NkhNSEltMEc2RHpxRDEtWEhLOHY5NFZwRjA2TGQ0RFlhSUhEdzM0TTJWZTZyejVOYmE2ZERhV3llRUtmMDNtNVNtelh2V3k1U1JwS0xNeGFtd20zZ1VMU2RQMjI2V1lERFJ4ZHFhVC1YRW1ja05jZXlmaFNCR3dQLVdjaUo0UW1DRm41cTZQVkVNMUhfdnFDTW5zUjVCaFk0TjVyNXRUMGhKQ0lEa3Z1THUyV0RTcHJWdEhsU1BoRDJ6TndZdzJXZTdMQ2VqRE9RR0NQRDlLaU9CN3dyVTRYZmt0SDFvVEJKU3VvY0dIblc3ZDlKa2ZQTEE0ZGlzcXd5SV9lZk1VT1FPTFVzenRMY0xOMlNlVU1DY3NqWFlCU04xbnB2T19jRUo0QWdCU1E?oc=5\" target=\"_blank\">Insight: B2B marketing is struggling to deliver long-term value, according to a new study by WARC, LIONS and LinkedIn\u2019s B2B Institute. Applying the newly revealed \u201cB2B Effectiveness Code\u201d can drive real change<\/a>&nbsp;&nbsp;<font color=\"#6f6f6f\">adobo Magazine<\/font><br \/><a href=\"https:\/\/news.google.com\/rss\/articles\/CBMivgJBVV95cUxNWGFuLUtETE5pRXBNNkJ1NkhNSEltMEc2RHpxRDEtWEhLOHY5NFZwRjA2TGQ0RFlhSUhEdzM0TTJWZTZyejVOYmE2ZERhV3llRUtmMDNtNVNtelh2V3k1U1JwS0xNeGFtd20zZ1VMU2RQMjI2V1lERFJ4ZHFhVC1YRW1ja05jZXlmaFNCR3dQLVdjaUo0UW1DRm41cTZQVkVNMUhfdnFDTW5zUjVCaFk0TjVyNXRUMGhKQ0lEa3Z1THUyV0RTcHJWdEhsU1BoRDJ6TndZdzJXZTdMQ2VqRE9RR0NQRDlLaU9CN3dyVTRYZmt0SDFvVEJKU3VvY0dIblc3ZDlKa2ZQTEE0ZGlzcXd5SV9lZk1VT1FPTFVzenRMY0xOMlNlVU1DY3NqWFlCU04xbnB2T19jRUo0QWdCU1E?oc=5\">source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Insight: B2B marketing is struggling to deliver long-term value, according to a new study by WARC, LIONS and LinkedIn\u2019s B2B Institute. Applying the newly revealed \u201cB2B Effectiveness Code\u201d can drive real change&nbsp;&nbsp;adobo Magazinesource<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-38322","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/posts\/38322","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/comments?post=38322"}],"version-history":[{"count":0,"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/posts\/38322\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/media?parent=38322"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/categories?post=38322"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/tags?post=38322"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}