{"id":34849,"date":"2026-07-02T16:03:57","date_gmt":"2026-07-02T16:03:57","guid":{"rendered":"https:\/\/www.yellowfalconmedia.com\/blog\/2026\/07\/02\/digital-marketing-capabilities-as-drivers-of-sme-innovation-and-performance-a-systematic-literature-review-and-research-agenda-for-emerging-economies-nature\/"},"modified":"2026-07-02T16:03:57","modified_gmt":"2026-07-02T16:03:57","slug":"digital-marketing-capabilities-as-drivers-of-sme-innovation-and-performance-a-systematic-literature-review-and-research-agenda-for-emerging-economies-nature","status":"publish","type":"post","link":"https:\/\/www.yellowfalconmedia.com\/blog\/2026\/07\/02\/digital-marketing-capabilities-as-drivers-of-sme-innovation-and-performance-a-systematic-literature-review-and-research-agenda-for-emerging-economies-nature\/","title":{"rendered":"Digital marketing capabilities as drivers of SME innovation and performance: a systematic literature review and research agenda for emerging economies &#8211; Nature"},"content":{"rendered":"<p><a href=\"https:\/\/news.google.com\/rss\/articles\/CBMiX0FVX3lxTFBaSmhnOWVjcmFBSjhfaGEwS0k5aFNxYjU5YS16MEZaSmtSVENHejRMa3llRC1paGVYZWhhTi1mZjg5aExTRm0wN0tIeDNzaFFrVGotc0MyMHdWb2VWZWtj?oc=5\" target=\"_blank\">Digital marketing capabilities as drivers of SME innovation and performance: a systematic literature review and research agenda for emerging economies<\/a>&nbsp;&nbsp;<font color=\"#6f6f6f\">Nature<\/font><br \/><a href=\"https:\/\/news.google.com\/rss\/articles\/CBMiX0FVX3lxTFBaSmhnOWVjcmFBSjhfaGEwS0k5aFNxYjU5YS16MEZaSmtSVENHejRMa3llRC1paGVYZWhhTi1mZjg5aExTRm0wN0tIeDNzaFFrVGotc0MyMHdWb2VWZWtj?oc=5\">source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digital marketing capabilities as drivers of SME innovation and performance: a systematic literature review and research agenda for emerging economies&nbsp;&nbsp;Naturesource<\/p>\n","protected":false},"author":1,"featured_media":34850,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-34849","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/posts\/34849","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/comments?post=34849"}],"version-history":[{"count":0,"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/posts\/34849\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/media\/34850"}],"wp:attachment":[{"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/media?parent=34849"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/categories?post=34849"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/tags?post=34849"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}