{"id":33368,"date":"2026-05-25T14:33:52","date_gmt":"2026-05-25T14:33:52","guid":{"rendered":"https:\/\/www.yellowfalconmedia.com\/blog\/2026\/05\/25\/publishers-are-going-vertical-to-reach-new-audiences-on-short-form-video-platforms-is-it-really-worth-anything-the-reynolds-center-for-business-journalism\/"},"modified":"2026-05-25T14:33:52","modified_gmt":"2026-05-25T14:33:52","slug":"publishers-are-going-vertical-to-reach-new-audiences-on-short-form-video-platforms-is-it-really-worth-anything-the-reynolds-center-for-business-journalism","status":"publish","type":"post","link":"https:\/\/www.yellowfalconmedia.com\/blog\/2026\/05\/25\/publishers-are-going-vertical-to-reach-new-audiences-on-short-form-video-platforms-is-it-really-worth-anything-the-reynolds-center-for-business-journalism\/","title":{"rendered":"Publishers are going vertical to reach new audiences on short-form video platforms. Is it really worth anything? &#8211; The Reynolds Center for Business Journalism"},"content":{"rendered":"<p><a href=\"https:\/\/news.google.com\/rss\/articles\/CBMiZ0FVX3lxTE40Ny1MNHRQbXNjcHVPNFExcUc1dnM2bVo0ZVgxS3pIdGQ2U0g5T3RIRlFXcVp6RVg3Yi1FODJTY254MDllWWtXM0pxeS10SHJ6c3R0aWZCWG5OVURMNktmd0tDR3duUms?oc=5\" target=\"_blank\">Publishers are going vertical to reach new audiences on short-form video platforms. Is it really worth anything?<\/a>&nbsp;&nbsp;<font color=\"#6f6f6f\">The Reynolds Center for Business Journalism<\/font><br \/><a href=\"https:\/\/news.google.com\/rss\/articles\/CBMiZ0FVX3lxTE40Ny1MNHRQbXNjcHVPNFExcUc1dnM2bVo0ZVgxS3pIdGQ2U0g5T3RIRlFXcVp6RVg3Yi1FODJTY254MDllWWtXM0pxeS10SHJ6c3R0aWZCWG5OVURMNktmd0tDR3duUms?oc=5\">source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Publishers are going vertical to reach new audiences on short-form video platforms. Is it really worth anything?&nbsp;&nbsp;The Reynolds Center for Business Journalismsource<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-33368","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/posts\/33368","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/comments?post=33368"}],"version-history":[{"count":0,"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/posts\/33368\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/media?parent=33368"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/categories?post=33368"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/tags?post=33368"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}