{"id":29635,"date":"2026-03-14T00:29:53","date_gmt":"2026-03-14T00:29:53","guid":{"rendered":"https:\/\/www.yellowfalconmedia.com\/blog\/2026\/03\/14\/3-ways-millennial-and-gen-z-buyers-will-change-the-shape-of-b2b-buying-digital-commerce-360\/"},"modified":"2026-03-14T00:29:53","modified_gmt":"2026-03-14T00:29:53","slug":"3-ways-millennial-and-gen-z-buyers-will-change-the-shape-of-b2b-buying-digital-commerce-360","status":"publish","type":"post","link":"https:\/\/www.yellowfalconmedia.com\/blog\/2026\/03\/14\/3-ways-millennial-and-gen-z-buyers-will-change-the-shape-of-b2b-buying-digital-commerce-360\/","title":{"rendered":"3 ways Millennial and Gen Z buyers will change the shape of B2B buying &#8211; Digital Commerce 360"},"content":{"rendered":"<p><a href=\"https:\/\/news.google.com\/rss\/articles\/CBMiogFBVV95cUxQQ2tCRlJ6R29vdkQzd0RGMWlUcmRsdUs4MVRlQktDNUZaVGpNWmRnVTFWWTVPeTJPZ005RFZnMDBfdW56bEphNHQ3cmlEMjFaMTBVajIwZklGQ1RabVYzVXR0UkNzZ1ZUVVJid19kLTBxbl8tQm9QZDBxS2txem5hU2pRQTFyQzliX2xsLXY0U01GblRUMXFfWWVfSmJfc2pkTnfSAacBQVVfeXFMTUQ0X1VVQU9nSTF0dENvOEY3M0F2cG5RU0c3cWxyaXRZdUhIazVHendDV3RscjFnc2FUbFBNbHd2U0xscllLcjVhbS0wQmRmeFROdV9PV0g2aDJILWszUWFPQ0wtdGlJOGZiUS13X1d3TmZGdHRJVmVFUHQtblkyZFZ4azdwbUZCZEFZck5jeXBvdmk4dF9LOVhNVVhuOUhJQjFuYWg1MzA?oc=5\" target=\"_blank\">3 ways Millennial and Gen Z buyers will change the shape of B2B buying<\/a>&nbsp;&nbsp;<font color=\"#6f6f6f\">Digital Commerce 360<\/font><br \/><a href=\"https:\/\/news.google.com\/rss\/articles\/CBMiogFBVV95cUxQQ2tCRlJ6R29vdkQzd0RGMWlUcmRsdUs4MVRlQktDNUZaVGpNWmRnVTFWWTVPeTJPZ005RFZnMDBfdW56bEphNHQ3cmlEMjFaMTBVajIwZklGQ1RabVYzVXR0UkNzZ1ZUVVJid19kLTBxbl8tQm9QZDBxS2txem5hU2pRQTFyQzliX2xsLXY0U01GblRUMXFfWWVfSmJfc2pkTnfSAacBQVVfeXFMTUQ0X1VVQU9nSTF0dENvOEY3M0F2cG5RU0c3cWxyaXRZdUhIazVHendDV3RscjFnc2FUbFBNbHd2U0xscllLcjVhbS0wQmRmeFROdV9PV0g2aDJILWszUWFPQ0wtdGlJOGZiUS13X1d3TmZGdHRJVmVFUHQtblkyZFZ4azdwbUZCZEFZck5jeXBvdmk4dF9LOVhNVVhuOUhJQjFuYWg1MzA?oc=5\">source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>3 ways Millennial and Gen Z buyers will change the shape of B2B buying&nbsp;&nbsp;Digital Commerce 360source<\/p>\n","protected":false},"author":1,"featured_media":29636,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-29635","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/posts\/29635","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/comments?post=29635"}],"version-history":[{"count":0,"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/posts\/29635\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/media\/29636"}],"wp:attachment":[{"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/media?parent=29635"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/categories?post=29635"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/tags?post=29635"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}