{"id":28613,"date":"2026-02-20T07:31:54","date_gmt":"2026-02-20T07:31:54","guid":{"rendered":"https:\/\/www.yellowfalconmedia.com\/blog\/2026\/02\/20\/what-is-a-cdp-and-how-does-it-give-marketers-the-coveted-single-view-of-their-customers-martech\/"},"modified":"2026-02-20T07:31:54","modified_gmt":"2026-02-20T07:31:54","slug":"what-is-a-cdp-and-how-does-it-give-marketers-the-coveted-single-view-of-their-customers-martech","status":"publish","type":"post","link":"https:\/\/www.yellowfalconmedia.com\/blog\/2026\/02\/20\/what-is-a-cdp-and-how-does-it-give-marketers-the-coveted-single-view-of-their-customers-martech\/","title":{"rendered":"What is a CDP and how does it give marketers the coveted \u2018single view\u2019 of their customers? &#8211; MarTech"},"content":{"rendered":"<p><a href=\"https:\/\/news.google.com\/rss\/articles\/CBMibkFVX3lxTE5JWkI1SmxNWjhseDJ4Sy02QnI2VnZZZ0xlNzB1NWF3dzNrZGhhaGxVNjlrWjRPT0t6bm13aDdkaHBoVndLczBlWGlQRGZ6UmRPZGFhbmxoZVNmdUQydDdHb1VQdTV0RS1QcGYtWnp3?oc=5\" target=\"_blank\">What is a CDP and how does it give marketers the coveted \u2018single view\u2019 of their customers?<\/a>&nbsp;&nbsp;<font color=\"#6f6f6f\">MarTech<\/font><br \/><a href=\"https:\/\/news.google.com\/rss\/articles\/CBMibkFVX3lxTE5JWkI1SmxNWjhseDJ4Sy02QnI2VnZZZ0xlNzB1NWF3dzNrZGhhaGxVNjlrWjRPT0t6bm13aDdkaHBoVndLczBlWGlQRGZ6UmRPZGFhbmxoZVNmdUQydDdHb1VQdTV0RS1QcGYtWnp3?oc=5\">source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is a CDP and how does it give marketers the coveted \u2018single view\u2019 of their customers?&nbsp;&nbsp;MarTechsource<\/p>\n","protected":false},"author":1,"featured_media":28614,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-28613","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/posts\/28613","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/comments?post=28613"}],"version-history":[{"count":0,"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/posts\/28613\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/media\/28614"}],"wp:attachment":[{"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/media?parent=28613"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/categories?post=28613"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/tags?post=28613"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}