{"id":28587,"date":"2026-02-19T18:22:01","date_gmt":"2026-02-19T18:22:01","guid":{"rendered":"https:\/\/www.yellowfalconmedia.com\/blog\/2026\/02\/19\/nykaa-myntra-amazon-push-private-labels-as-indias-60-billion-e-commerce-market-expands-storyboard18\/"},"modified":"2026-02-19T18:22:01","modified_gmt":"2026-02-19T18:22:01","slug":"nykaa-myntra-amazon-push-private-labels-as-indias-60-billion-e-commerce-market-expands-storyboard18","status":"publish","type":"post","link":"https:\/\/www.yellowfalconmedia.com\/blog\/2026\/02\/19\/nykaa-myntra-amazon-push-private-labels-as-indias-60-billion-e-commerce-market-expands-storyboard18\/","title":{"rendered":"Nykaa, Myntra, Amazon push private labels as India\u2019s $60 billion e-commerce market expands &#8211; Storyboard18"},"content":{"rendered":"<p><a href=\"https:\/\/news.google.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?oc=5\" target=\"_blank\">Nykaa, Myntra, Amazon push private labels as India\u2019s $60 billion e-commerce market expands<\/a>&nbsp;&nbsp;<font color=\"#6f6f6f\">Storyboard18<\/font><br \/><a href=\"https:\/\/news.google.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?oc=5\">source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nykaa, Myntra, Amazon push private labels as India\u2019s $60 billion e-commerce market expands&nbsp;&nbsp;Storyboard18source<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-28587","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/posts\/28587","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/comments?post=28587"}],"version-history":[{"count":0,"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/posts\/28587\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/media?parent=28587"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/categories?post=28587"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/tags?post=28587"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}