{"id":217,"date":"2024-06-19T16:38:36","date_gmt":"2024-06-19T16:38:36","guid":{"rendered":"https:\/\/www.yellowfalconmedia.com\/blog\/2024\/06\/19\/what-retail-trends-will-dominate-2024-emarketer\/"},"modified":"2024-06-19T16:38:36","modified_gmt":"2024-06-19T16:38:36","slug":"what-retail-trends-will-dominate-2024-emarketer","status":"publish","type":"post","link":"https:\/\/www.yellowfalconmedia.com\/blog\/2024\/06\/19\/what-retail-trends-will-dominate-2024-emarketer\/","title":{"rendered":"What retail trends will dominate 2024? – eMarketer"},"content":{"rendered":"

New data sets, deeper insights, and flexible data visualizations.
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Proprietary data and over 3,000 third-party sources about the most important topics.
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
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Exclusive time with the thought leaders who craft our research.
The overview: <\/span><\/strong>Consumer behavior will be shaped by continued economic uncertainty this year. Meanwhile, retailers will have to contend with a variety of competitive forces impacting how they run their businesses. Here are four storylines that we\u2019ll be talking about this year.
Retail will experience an in-store renaissance: <\/span><\/strong>Most retailers can\u2019t compete with Amazon<\/strong>\u2019s increasingly fast shipping speeds<\/a><\/u> or scale a membership program to the levels of Amazon Prime<\/a><\/u>. Instead, they will shift focus to what Amazon can\u2019t offer: multichannel convenience and making shopping fun. Some of the tactics they\u2019ll use are:
China\u2019s influence will shake up online shopping:<\/span> <\/strong>Temu<\/strong>, TikTok Shop<\/strong>, and Shein<\/strong><\/a><\/u> have captured a critical mass of consumer attention. Using innovative shopping experiences that are app-based, entertaining, and highly deal-driven, these ecommerce players with Chinese roots are gaining ground on legacy retailers.
TikTok Shop will give livestreaming commerce a glimmer of hope: <\/span><\/strong>While US consumers haven\u2019t been sold on livestream shopping, TikTok has been aggressively pushing TikTok Shop<\/a><\/u> videos into users\u2019 For You pages, with shopping livestreams also thrown into the mix.
GenAI will move from experimentation to implementation for hyperpersonalization: <\/span><\/strong>The adoption of genAI has been faster than any other transformative technology. Our forecast expects nearly 78 million people in the US will have used genAI at least once a month in 2023. And according to research from the Future of Commerce, nine in 10 ecommerce professionals have used the technology for work-related tasks.
Go further:<\/span><\/strong> Dive deeper into our predictions for this year in our report Retail Trends to Watch for 2024<\/a><\/u>.<\/em>
One Liberty Plaza<\/span>9th Floor<\/span>New York, NY 10006<\/span>1-800-405-0844
1-800-405-0844<\/span>sales@emarketer.com<\/p>\n

source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

New data sets, deeper insights, and flexible data visualizations.In-depth analysis, benchmarks and shorter spotlights on digital trends.Interactive projections with 10k+ metrics on market trends, & consumer behavior.Proprietary data and over 3,000 third-party sources about the most important topics.Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-217","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/posts\/217","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/comments?post=217"}],"version-history":[{"count":0,"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/posts\/217\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/media?parent=217"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/categories?post=217"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/tags?post=217"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}