{"id":1470,"date":"2024-07-16T21:56:06","date_gmt":"2024-07-16T21:56:06","guid":{"rendered":"https:\/\/www.yellowfalconmedia.com\/blog\/2024\/07\/16\/social-media-most-effective-upper-funnel-marketing-tactic-for-b2b-marketers-emarketer\/"},"modified":"2024-07-16T21:56:06","modified_gmt":"2024-07-16T21:56:06","slug":"social-media-most-effective-upper-funnel-marketing-tactic-for-b2b-marketers-emarketer","status":"publish","type":"post","link":"https:\/\/www.yellowfalconmedia.com\/blog\/2024\/07\/16\/social-media-most-effective-upper-funnel-marketing-tactic-for-b2b-marketers-emarketer\/","title":{"rendered":"Social media most effective upper-funnel marketing tactic for B2B marketers &#8211; eMarketer"},"content":{"rendered":"<p>New data sets, deeper insights, and flexible data visualizations.<br \/>In-depth analysis, benchmarks and shorter spotlights on digital trends.<br \/>Interactive projections with 10k+ metrics on market trends, &amp; consumer behavior.<br \/>Proprietary data and over 3,000 third-party sources about the most important topics.<br \/>Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.<br \/>Client-only email newsletters with analysis and takeaways from the daily news.<br \/>Exclusive time with the thought leaders who craft our research.<br \/><em>For more insights and key statistics on the biggest trends in today\u2019s most disruptive industries,\u00a0<a href=\"https:\/\/www.insiderintelligence.com\/cotd?IR=T&#038;itm_source=insiderintelligence&#038;itm_medium=inline_cotd&#038;itm_content=chart-of-the-day-newsletter\" target=\"_blank\" rel=\"noopener\" noreferrer=\"\" data-analytics=\"Article-Link-Click-https:\/\/www.insiderintelligence.com\/cotd?IR=T&#038;itm_source=insiderintelligence&#038;itm_medium=inline_cotd&#038;itm_content=chart-of-the-day-newsletter\">subscribe to our Chart of the Day<\/a>\u00a0newsletter.<\/em><br \/><strong>Key stat:<\/strong> Half of US B2B marketers say that social media contributes most to achieving top-of-funnel goals, per Ascend2. Email (43%) and in-person\/live events (34%) were the second- and third-most effective top-of-funnel tactics.<br \/><strong>Beyond the chart:<\/strong><br \/><strong>Use this chart: <\/strong><br \/><strong>More like this:<\/strong><br \/><strong>More Chart of the Day:<\/strong><br \/><em>Methodology: Data is from a May 2023 Ascend2 report titled &#8220;2023 State of B2B Digital Marketing&#8221; commissioned by Wpromote. 348 US B2B marketers were surveyed during April 2023. Respondents were from companies with 50 or more employees in a job role of VP\/director\/manager (49%), owner\/partner\/C-level (31%) or non-management professional (20%) with annual revenues of less than $10 million (22%), $10-100 million (43%) $100 million-$1 billion (25%), or over $1 billion (10%).<\/em><br \/>One Liberty Plaza<span class=\"sc-ezWOiH jUgfRt\"><\/span>9th Floor<span class=\"sc-ezWOiH jUgfRt\"><\/span>New York, NY 10006<span class=\"sc-ezWOiH jUgfRt\"><\/span>1-800-405-0844<br \/>1-800-405-0844<span class=\"sc-ezWOiH jUgfRt\"><\/span>sales@emarketer.com<\/p>\n<p><a href=\"https:\/\/news.google.com\/rss\/articles\/CBMiaWh0dHBzOi8vd3d3LmVtYXJrZXRlci5jb20vY29udGVudC9zb2NpYWwtbWVkaWEtbW9zdC1lZmZlY3RpdmUtdXBwZXItZnVubmVsLW1hcmtldGluZy10YWN0aWMtYjJiLW1hcmtldGVyc9IBAA?oc=5\">source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>New data sets, deeper insights, and flexible data visualizations.In-depth analysis, benchmarks and shorter spotlights on digital trends.Interactive projections with 10k+ metrics on market trends, &amp; consumer behavior.Proprietary data and over 3,000 third-party sources about the most important topics.Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and&hellip;<\/p>\n","protected":false},"author":1,"featured_media":1471,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1470","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/posts\/1470","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/comments?post=1470"}],"version-history":[{"count":0,"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/posts\/1470\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/media\/1471"}],"wp:attachment":[{"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/media?parent=1470"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/categories?post=1470"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/tags?post=1470"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}