{"id":147,"date":"2024-06-18T08:45:05","date_gmt":"2024-06-18T08:45:05","guid":{"rendered":"https:\/\/www.yellowfalconmedia.com\/blog\/2024\/06\/18\/ecommerce-sales-reach-q1-record-share-of-total-sales-digital-commerce-360\/"},"modified":"2024-06-18T08:45:05","modified_gmt":"2024-06-18T08:45:05","slug":"ecommerce-sales-reach-q1-record-share-of-total-sales-digital-commerce-360","status":"publish","type":"post","link":"https:\/\/www.yellowfalconmedia.com\/blog\/2024\/06\/18\/ecommerce-sales-reach-q1-record-share-of-total-sales-digital-commerce-360\/","title":{"rendered":"Ecommerce sales reach Q1 record share of total sales &#8211; Digital Commerce 360"},"content":{"rendered":"<p>Get access to essential strategic content, in-depth reports, industry intelligence, and exclusive\u00a0data.<br \/>Get access to essential strategic content, in-depth reports, industry intelligence, and exclusive\u00a0data.<br \/>Get access to essential strategic content, in-depth reports, industry intelligence, and exclusive\u00a0data.<br \/>Get access to essential strategic content, in-depth reports, industry intelligence, and exclusive\u00a0data.<br \/>Sign Into Digital Commerce 360<br \/>                 <input type=\"email\" class=\"woocommerce-Input woocommerce-Input--text input-text\" name=\"username\"                        id=\"username\" required placeholder=\"Email address\"                        value=\"\"\/>             <br \/>                 <input class=\"woocommerce-Input woocommerce-Input--text input-text\" type=\"password\" name=\"password\"                        id=\"password\" required placeholder=\"Password\" autocomplete=\"off\"\/>             <br \/> \t\t\t\t<input type=\"hidden\" id=\"woocommerce-login-nonce\" name=\"woocommerce-login-nonce\" value=\"d61e0e5e8f\" \/>\t\t\t\t                <input type=\"hidden\" name=\"_wp_http_referer\" id=\"_wp_http_referer\" value=\"https:\/\/www.digitalcommerce360.com\/my-account\/\">                 <input type=\"submit\" class=\"woocommerce-Button button btn btn-lg\" name=\"login\"                        value=\"Sign In\"\/>             <br \/>                 <a href=\"https:\/\/www.digitalcommerce360.com\/my-account\/lost-password\/\">Forgot your password?<\/a>             <br \/>Table of Contents<br \/>Table of Contents<br \/>U.S. ecommerce penetration hit an all-time first-quarter high, accounting for 22.2% of total sales in Q1 2024 versus the previous high of 21.2% in 2023,\u00a0according to Digital Commerce 360 analysis of U.S.\u00a0<a href=\"https:\/\/www.census.gov\/retail\/ecommerce.html\" target=\"_blank\" rel=\"noopener\" data-feathr-click-track=\"true\" data-feathr-link-aids=\"5f29b0538d5a4b9c628148bd\">Department of Commerce data<\/a>. The department\u2019s ecommerce data goes back to the year 2000.<br \/><script data-cfasync=\"false\" src=\"\/cdn-cgi\/scripts\/5c5dd728\/cloudflare-static\/email-decode.min.js\"><\/script><script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/v2.js\"><\/script><br \/> <script>\n  hbspt.forms.create({\n    region: \"na1\",\n    portalId: \"2327561\",\n    formId: \"dd39e0df-3974-4f9c-851b-42ab9155c98b\",\n    version: \"V2_PRERELEASE\"\n  });\n<\/script><br \/> <img decoding=\"async\" class=\"aligncenter wp-image-1031203 size-full\" src=\"https:\/\/www.digitalcommerce360.com\/wp-content\/uploads\/2022\/02\/GreyBar_Articles.png\" alt=\"GreyBar_Articles\" width=\"100%\" height=\"auto\" srcset=\"https:\/\/www.digitalcommerce360.com\/wp-content\/uploads\/2022\/02\/GreyBar_Articles.png 800w, https:\/\/www.digitalcommerce360.com\/wp-content\/uploads\/2022\/02\/GreyBar_Articles-300x2.png 300w, https:\/\/www.digitalcommerce360.com\/wp-content\/uploads\/2022\/02\/GreyBar_Articles-768x5.png 768w, https:\/\/www.digitalcommerce360.com\/wp-content\/uploads\/2022\/02\/GreyBar_Articles-90x1.png 90w, https:\/\/www.digitalcommerce360.com\/wp-content\/uploads\/2022\/02\/GreyBar_Articles-60x1.png 60w, https:\/\/www.digitalcommerce360.com\/wp-content\/uploads\/2022\/02\/GreyBar_Articles-200x1.png 200w, https:\/\/www.digitalcommerce360.com\/wp-content\/uploads\/2022\/02\/GreyBar_Articles-600x4.png 600w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" loading=\"lazy\" \/><br \/>That&#8217;s also the third-highest quarterly penetration since the department started tracking ecommerce sales. The highest to date was <a href=\"https:\/\/www.digitalcommerce360.com\/2024\/02\/28\/us-ecommerce-sales-q4-2023\/\" target=\"_blank\" rel=\"noopener\">last quarter \u2014 Q4 2023<\/a> at 23.4%. Before that, the highest ecommerce penetration in a quarter was 22.6% in Q4 2020, the first year of the COVID-19 pandemic.<br \/><center><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/IkkLhLqDTuc?si=9xMwYvjd9lQtaYKy\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" loading=\"lazy\"><\/iframe><\/center>U.S. ecommerce sales in Q1 2024 reached about $268.12 billion. That&#8217;s up 8.5% over Q1 2023, which reached approximately $247.18 billion.<br \/>&#8220;Since Q1 2020, this is the fastest Q1 growth we&#8217;ve seen for ecommerce, and ecommerce growth accounted for a huge share of total retail growth for the period (52.8%),&#8221; said James Risley, research data manager and senior analyst at Digital Commerce 360. &#8220;That means price-conscious shoppers are using ecommerce to find the best offers and shifting buying to online amid inflationary worries.&#8221;<br \/><script id=\"infogram_0__\/1JFYYkOkbNrdvaVgD971\" title=\"U.S. ecommerce penetration by quarter for pandemic comparison - Q1 2019-Q1 2024\" src=\"https:\/\/e.infogram.com\/js\/dist\/embed.js?A8I\" type=\"text\/javascript\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/script><br \/>At the same time, total retail sales in Q1 2024 reached an estimated $1.820 trillion, according to Commerce Department data. Excluding spending in segments that don\u2019t typically sell online, that comes out to $1.205 trillion, according to Digital Commerce 360 analysis.<br \/>Although ecommerce sales declined in Q1 2024 compared to Q4 2023, Risley said that&#8217;s the norm. They fell 17% quarter over quarter, and total retail sales dropped 12.7% in the same period.<br \/>&#8220;Q1 sales are almost always lower than the Q4 of the previous year because of <a href=\"https:\/\/www.digitalcommerce360.com\/article\/online-holiday-sales\/\" target=\"_blank\" rel=\"noopener\">holiday sales<\/a>,&#8221; he said.<br \/><script id=\"infogram_0__\/d2Qt3xB2QjzyJhPPY4Qo\" title=\"U.S. ecommerce growth by quarter for pandemic comparison - 2019-Q1 2024\" src=\"https:\/\/e.infogram.com\/js\/dist\/embed.js?5jI\" type=\"text\/javascript\"><\/script><br \/>Year over year, though, Q1 sales growth was an inverted image of the quarter-over-quarter decline. Whereas ecommerce sales fell at a faster rate than total sales from Q4 2023 to Q1 2024, they grew at a faster rate than total sales in Q1 2024 compared to Q1 2023.<br \/>Ecommerce sales grew year over year at more than twice the rate of total sales in Q1 2024 \u2014 8.5% and 3.4%, respectively.<br \/><script id=\"infogram_0__\/DDb5myfgWHYZGeq1s2Ov\" title=\"U.S. ecommerce growth vs total retail growth Q2 2021\u2013q1 2024\" src=\"https:\/\/e.infogram.com\/js\/dist\/embed.js?Q0l\" type=\"text\/javascript\"><\/script><br \/>Including all retail and food-service sales, U.S. ecommerce accounted for 15.9% of total sales in Q1 2024, according to the Commerce Department. Unadjusted figures show U.S. ecommerce sales represented 15.6% of total sales, the Commerce Department said. It estimates total U.S. ecommerce sales in Q1 2024 reached $268.1 billion.<br \/><span data-contrast=\"auto\">Digital Commerce 360 studies non-seasonally adjusted commerce department data and excludes spending in segments that don\u2019t typically sell online. These segments include:<\/span><br \/><span data-contrast=\"auto\">U.S. ecommerce penetration reflects the share of dollars consumers could potentially spend online.<\/span><br \/>The Commerce Department defines ecommerce sales as the sales of goods and services where an order is placed by the buyer or price and terms of sales are negotiated over:<br \/>Payment may or may not be made online. The Commerce Department publishes estimates it adjusts for seasonal variation and holiday and trading-day differences, but not for price changes.<br \/><em>Percentage changes may not align exactly with dollar figures due to rounding.\u00a0<a href=\"https:\/\/www.digitalcommerce360.com\/2024\/02\/28\/us-ecommerce-sales-q4-2023\/\" target=\"_blank\" rel=\"noopener\" data-feathr-click-track=\"true\" data-feathr-link-aids=\"5f29b0538d5a4b9c628148bd\">Here\u2019s last quarter\u2019s update<\/a>.<\/em><br \/><em><a class=\"fui-Link ___1idfs5o f3rmtva f1ewtqcl fyind8e f1k6fduh f1w7gpdv fk6fouc fjoy568 figsok6 f1hu3pq6 f11qmguv f19f4twv f1tyq0we f1g0x7ka fhxju0i f1qch9an f1cnd47f fqv5qza f1vmzxwi f1o700av f13mvf36 f1cmlufx f9n3di6 f1ids18y f1tx3yz7 f1deo86v f1eh06m1 f1iescvh ftqa4ok f2hkw1w fhgqx19 f1olyrje f1p93eir f1h8hb77 f1x7u7e9 f10aw75t fsle3fq f17ae5zn\" title=\"https:\/\/www.digitalcommerce360.com\/apply-global-ecommerce-rankings\/\" href=\"https:\/\/www.digitalcommerce360.com\/apply-global-ecommerce-rankings\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Link Submit your data\" data-feathr-click-track=\"true\" data-feathr-link-aids=\"[&quot;5f29b0538d5a4b9c628148bd&quot;],5f29b0538d5a4b9c628148bd\">Submit your data<\/a>\u00a0and we\u2019ll see where you fit in our next ranking update.<\/em><br \/><em>Stay on top of the latest developments in the ecommerce industry. 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Be the first to know when Digital Commerce 360 publishes news content.<\/em><br \/><span>More on This<\/span><br \/>In This Article<br \/>Industries<br \/>Topics<br \/>Related Stories<br \/>                         <i class=\"badge\"><\/i><a href=\"https:\/\/www.digitalcommerce360.com\/article\/us-ecommerce-sales\/\" _target=\"_self\">US ecommerce sales penetration hits new high in 2023<\/a>                    <br \/>                         <i class=\"badge\"><\/i><a href=\"https:\/\/www.digitalcommerce360.com\/article\/monthly-online-retail-sales\/\" _target=\"_self\">May online retail sales grow, NRF president calls April sales &#8216;an outlier&#8217;<\/a>                    <br \/>                         <i class=\"badge\"><\/i><a href=\"https:\/\/www.digitalcommerce360.com\/article\/ecommerce-earnings\/\" _target=\"_self\">Ecommerce earnings recap: What you missed from Lululemon, GameStop and more<\/a>                    <br \/>                         <i class=\"badge\"><\/i><a href=\"https:\/\/www.digitalcommerce360.com\/2023\/05\/18\/us-ecommerce-q1-sales-rise-but-penetration-is-flat\/\" _target=\"_self\">US ecommerce Q1 sales rise, but penetration is flat<\/a>                    <br \/>                         <i class=\"badge\"><\/i><a href=\"https:\/\/www.digitalcommerce360.com\/2022\/05\/19\/us-ecommerce-grows-6-7-in-q1-2022\/\" _target=\"_self\">US ecommerce grows 6.7% in Q1 2022<\/a>                    <br \/>                         <i class=\"badge\"><\/i><a href=\"https:\/\/www.digitalcommerce360.com\/2021\/05\/18\/us-ecommerce-sales-climb-39-in-q1-2021\/\" _target=\"_self\">US ecommerce sales climb 39% in Q1 2021<\/a>                    <br \/> \t\t\t\t\t\tCopyright \u00a9 2024 Digital Commerce 360 | Vertical Web Media LLC\t\t\t\t\t<br \/> \t\t\t\tCopyright \u00a9 2024 Digital Commerce 360 | Vertical Web Media LLC\t\t\t<\/p>\n<p><a href=\"https:\/\/news.google.com\/rss\/articles\/CBMiQmh0dHBzOi8vd3d3LmRpZ2l0YWxjb21tZXJjZTM2MC5jb20vYXJ0aWNsZS9xdWFydGVybHktb25saW5lLXNhbGVzL9IBAA?oc=5\">source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Get access to essential strategic content, in-depth reports, industry intelligence, and exclusive\u00a0data.Get access to essential strategic content, in-depth reports, industry intelligence, and exclusive\u00a0data.Get access to essential strategic content, in-depth reports, industry intelligence, and exclusive\u00a0data.Get access to essential strategic content, in-depth reports, industry intelligence, and exclusive\u00a0data.Sign Into Digital Commerce 360 Forgot&hellip;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-147","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/posts\/147","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/comments?post=147"}],"version-history":[{"count":0,"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/posts\/147\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/media?parent=147"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/categories?post=147"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/tags?post=147"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}