{"id":1296,"date":"2024-07-12T18:52:54","date_gmt":"2024-07-12T18:52:54","guid":{"rendered":"https:\/\/www.yellowfalconmedia.com\/blog\/2024\/07\/12\/marketing-conferences-2024-share-knowledge-and-explore-partnerships-portada-online-com\/"},"modified":"2024-07-12T18:52:54","modified_gmt":"2024-07-12T18:52:54","slug":"marketing-conferences-2024-share-knowledge-and-explore-partnerships-portada-online-com","status":"publish","type":"post","link":"https:\/\/www.yellowfalconmedia.com\/blog\/2024\/07\/12\/marketing-conferences-2024-share-knowledge-and-explore-partnerships-portada-online-com\/","title":{"rendered":"Marketing Conferences 2024: Share Knowledge and Explore Partnerships – Portada-online.com"},"content":{"rendered":"

Updated on September 6, 2023:<\/em> Marketing Conferences 2024: Gain key intelligence and build new partnerships in just 6 hours! The program of Portada marketing conferences in 2024, aka Portada Live events, is designed to maximize knowledge-sharing and fruitful interactions in a comfortable setting.<\/b> (This article is regularly updated).<\/strong><\/em>
Content at Portada marketing conferences is driven by the brand marketers in the Portada network, who suggest topics they want to learn about.\u00a0 Delegates attending Portada marketing conferences<\/a> have very active participation in knowledge-sharing presentations, workshops, and 1:1 meetings. <\/span>A proven event management methodology and engaging formats allow brand marketers and marketing service suppliers to achieve their peer-to-peer learning and business development objectives in just 6 hours. <\/span>Below are more details on how it works.\u00a0<\/span>
\"MarketingPortada marketing conferences 2024 are <\/span>hybrid experiences<\/b>. 2024 marketing conferences will be<\/span> in-person in Mexico City (April 11) and New York (September 19).<\/b> Brand marketers and other industry executives will gather for knowledge-sharing sessions and presentations a VIP lunch as well as workshops and other in-person networking activities. <\/span>Virtual presentations and 1:1 meetings will also take place on the same dates for globally based participants,<\/b> providing solution providers and marketers the opportunity to <\/span>connect with brand marketers who attend the event virtually.<\/span>
 
Brand leaders and other marketing, tech, and media executives will gather in Mexico City on April 11, 2024<\/a> for\"Marketing knowledge-sharing sessions, a VIP lunch, concurrent workshops, and other in-person networking activities. The content and overall program are designed to maximize first-hand peer-to-peer learning and 1:1 interactions in a comfortable setting. At this exclusive <\/span>by-invitation-only marketing conference, brand decision-makers and marketing service suppliers will share and accelerate knowledge on key topics, including <\/span>e-commerce marketing<\/span><\/a>, <\/span>marketing technologies<\/span><\/a>, <\/span>and marketing towards Latin American audiences.<\/span>
Topics to be addressed by major brand leaders will include:
Check out more information about the Mexico City Conference! (Portada Live CDMX)<\/a>
A wide array of brand marketers and other industry executives will gather in New York City on September 19, 2024 <\/a>\u00a0 for knowledge-sharing sessions and presentations by major brand leaders, a VIP lunch, concurrent workshops, and other in-person networking activities.\u00a0 At customized and dynamic workshops, participants will share knowledge with and provide solutions to brand marketing leaders in the Portada Council system.<\/span>
Topics to be addressed by major brand leaders will include:<\/span>
– <\/b>Marketing in Multicultural America
<\/span>– Influencer Marketing: Choosing the right celebrity for your brand
– Effective Marketing in 2024: In the midst of mind-wobbling technological innovation, marketing is being challenged with intensifying demands to be more transparent and trustworthy, and more inclusive and diverse.<\/span>
More information about the New York City conference will be provided soon.
How are Portada Live Digital Marketing Conferences Structured?<\/span>
A complementary virtual event format, occurring at the same time as the in-person event on April 11, 2024<\/a> and on September 19, 2024<\/a><\/strong>enables globally based participants to attend the event virtually, including the participation in 1:1 meetings with both in-person and other virtual attendees through the below agenda:
\"Portada<\/strong><\/b>Portada Connect, Portada’s 1:1 meeting service, are 25 minute long virtual 1:1 meetings that happen over zoom. Meeting partners are established by a thorough process that includes the detailed profiling of both brand marketing executives in terms of their interests and needs as well as the core offerings of the solution providers.\u00a0 Subsequently, a list of suitable brand marketers is provided to the solution provider for them to rank in terms of their desire to meet them.<\/span>
Portada answers this often-asked question by stating that <\/span>participants can expect the following tangible deliverables by attending Portada Live events.\u00a0<\/span>
The content of these by-invitation-only exclusive marketing conferences is driven by brand marketers belonging to the Portada Council System who represent the most dynamic sectors of the U.S. and Latin American economies, including many Fortune 500 companies. These brand decision-makers choose topics they want to learn from their peers about as well as solutions they need from the marketing services supplier community.\u00a0 <\/span>
<\/span>The emphasis on cutting-edge timely content selected by brand marketers shows in a satisfaction survey done after Portada Live 2020.\u00a0 From a scale from 1 to 5, brand marketers who attended the Portada LIve, Oct. 14 meeting rate the content at 4.4 points.<\/strong><\/span>
Companies represented in the Portada brand marketer network (Portada Council System) include Wells Fargo, Cox Communications, Marriott, Target, PepsiCo, Emporio Armani Retail Americas, Constellation Brands, Newell Brands, Autozone, Nutrabolt, Curacao, Scotiabank, Hilton, SAP, Curacao, Pepsico,\u00a0 Northgate Markets, Subway, Cardenas Markets and dozens more of both Fortune 1,000 companies and up and coming corporations with substantial marketing budgets.
“It was great to reconnect with so many members of our marketing community, and it was great to hear different points of view around the different presentations and discussions throughout the event,” says
Jill Leccia, Vice President Brand Marketing – North America, Stanley Black & Decker<\/strong>
 
According to Tom Cook, <\/strong>Chief Creative Officer, Bear In The Hall,<\/strong> “the Portada team was true to its word in fulfilling the expectations of those who participated in the workshops and 1:1 meetings.”<\/span>
\u201cThrough Portada, I have met new solution providers and we are already working with them,\u201d notes Ariela Nerubay, CMO of Curacao. <\/strong><\/span>According to a survey of marketing service suppliers attending Portada Live 2020 on October 14. \u201cOn average marketing service suppliers expect to close business with 2.7 brand marketers they met at the exclusive virtual marketing conference,\u201d says Enzo Araujo, Sales Coordinator at Portada. <\/strong><\/span>According to Araujo, \u201cHere’s an extraordinary opportunity <\/span>for marketing suppliers to get pre-selected 25-minute meetings with senior-level marketing buyers who are normally very difficult to reach. Let us help you customize a schedule of 4 to 12 guaranteed meetings to assist you in your new business development efforts.\u201d<\/span>
 
(from Portada Live, Sept. 29, 2022)
11:15 am<\/b> Registration and Welcome Mixer presented by <\/span>MyCode<\/span><\/i>
11:55 am <\/b>Welcome and overview of Portada Live New York MC: <\/span>Marcos Baer, president, Portada<\/span><\/i>
12:00 pm<\/b>\u00a0 <\/span>Knowledge-Sharing Session: Best Practices in In-Culture Marketing<\/b>
Moderator<\/b>: <\/span>Seraj Bharwani, Chief Strategy Officer, AcuityAds<\/span><\/i>
Speakers:\u00a0 <\/span>Daneyni Sanguinetti, Director, Culture & Inclusive Marketing at Pernod Ricard, Nicole Preston, General Manager, Latino Center of Excellence, DISH Network<\/span><\/i>
12:30 pm Engaging the Evolving Hispanic Consumer<\/b>
Speakers:\u00a0 <\/span>Diego Osuna, Sr. Manager Integrated Marketing Strategy, T-Mobile<\/span><\/i> and Guillermo P\u00e9rez,<\/span> Chief Creative Officer and Brand Strategist, Digo<\/span>
13:00 In: Person: VIP Lunch\/ Virtual:1:1 Meetings<\/b>
14:00<\/b> Understanding the Streaming Explosion: Optimization Paths for Advertisers<\/b>
Moderator: <\/span>Alejandro Fosk,\u00a0 Senior VP, Comscore Latin America,\u00a0 \u00a0<\/span><\/i>Speakers: Manuel Medina Riveroll, Sr. Marketing Director, Hisense Mexico<\/span>, Jonathan Scarpetta, Media Director, PepsiCo Mexico Foods<\/span><\/i>
14:30 Anheuser-Busch’s Vision for the Multicultural Consumer<\/b>
Moderator: Lora Feinman, SVP Sales,Seedtag <\/span>
<\/span>Speakers:\u00a0 <\/span>Mariana Lever, Sr. Director, Commercial Strategy and Planning, Anheuser-Busch <\/span><\/i>\u00a0and <\/span>Alexander Monroy,\u00a0 Sr. Brand Director, Estrella Jalisco at Anheuser-Busch
<\/span><\/i>
<\/span><\/i>15:05 In-person: Concurrent Workshops\/ Virtual format: 1:1 Meetings<\/b>
<\/b>1: <\/span>DtoC or not to DtoC in 2024. That is the question.<\/b> Leaders: <\/span>Christina Caruso Nevoso, Senior Brand Manager, Bayer<\/span><\/i> and tba<\/span>
<\/span>2: How Brands Best Can Capitalize on the Power of Video and Social<\/b> Leader:<\/span>Danisha Lomax, SVP, Head of Media & National Paid Social Lead, Digitas North America<\/span><\/i>
<\/span><\/i>3: How to Best Drive Audience Strategy in Multicultural America Leader:<\/b>\u00a0 <\/span>Alejandro Solorio, Audience Strategy & Planning Director, Comcast<\/span><\/i>
<\/span><\/i>4: Fine-tuning Your Influencer Marketing for Different Cultures and Geographies<\/b> Leader: <\/span>Jose Nicolas Velez, Global Marketing Director, Smirnoff at Diageo<\/span><\/i>
<\/span><\/i>5. <\/span>Purpose-driven Marketing: Supporting Diversity Serving Media Partners<\/b>\u00a0 Leader: <\/span>Arnetta Whiteside, SVP Inclusive Media Research & Strategy, Publicis<\/span><\/i> Media<\/span>
<\/span>16:30 <\/b>Happy Hour presented by<\/span> Canela Media<\/span><\/i>
<\/span><\/i>17:30 <\/b>Adjournment<\/span>
Content of the Portada Live <\/span>2024 marketing conferences<\/span> will be driven by brand marketers belonging to the Portada network who represent the most dynamic sectors of the U.S. and Latin American economies.<\/span>
Would you like to join us at our next Portada Live marketing conference?<\/strong> Please reach out to Marcos Baer at [email protected]<\/span><\/a>, to inquire about participation packages and opportunities.
<\/em>
Qualifying client-side brand marketers<\/i><\/b>,<\/span><\/i> please reach out to Brand Relationship Manager Celeste Martorana at [email protected]<\/span>.<\/a><\/span>
 
 
 
 
 
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source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Updated on September 6, 2023: Marketing Conferences 2024: Gain key intelligence and build new partnerships in just 6 hours! The program of Portada marketing conferences in 2024, aka Portada Live events, is designed to maximize knowledge-sharing and fruitful interactions in a comfortable setting. (This article is regularly updated).Content at Portada…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1296","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/posts\/1296","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/comments?post=1296"}],"version-history":[{"count":0,"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/posts\/1296\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/media?parent=1296"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/categories?post=1296"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/tags?post=1296"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}