{"id":1076,"date":"2024-07-07T20:18:36","date_gmt":"2024-07-07T20:18:36","guid":{"rendered":"https:\/\/www.yellowfalconmedia.com\/blog\/2024\/07\/07\/industry-snapshot-five-trends-shaping-b2b-marketing-in-2024-warc\/"},"modified":"2024-07-07T20:18:36","modified_gmt":"2024-07-07T20:18:36","slug":"industry-snapshot-five-trends-shaping-b2b-marketing-in-2024-warc","status":"publish","type":"post","link":"https:\/\/www.yellowfalconmedia.com\/blog\/2024\/07\/07\/industry-snapshot-five-trends-shaping-b2b-marketing-in-2024-warc\/","title":{"rendered":"Industry snapshot: Five trends shaping B2B marketing in 2024 &#8211; Warc"},"content":{"rendered":"<p>Read daily effectiveness insights and the latest marketing news, curated by WARC\u2019s editors.<br \/>You didn\u2019t return any results. Please clear your filters.<br \/>The latest WARC industry snapshot report examines key macro B2B drivers, identifying five trends that will shape marketing strategies in 2024, including: influencer marketing, B2B\u2019s transition to hybrid sales, AI-driven personalisation, marketing\u2019s efficiency drive, and ESG as a catalyst for value creation.&nbsp;<br \/>Based on WARC\u2019s GEISTE methodology, the snapshot reviews the macro drivers expected to impact marketing across six pillars: government, economy, industry, society, technology, and environment.&nbsp;<br \/>The report, which <a href=\"https:\/\/www.warc.com\/content\/article\/WARC-Exclusive\/Industry_Snapshot_Trends_in_B2B\/153519\">WARC members can read here<\/a>, combines the analysis of these factors with sector-specific research to generate a comprehensive picture of the trends shaping the B2B industry and charts how marketers can respond. It also contains a series of hypothetical scenarios to help businesses plan and prepare themselves for different potential futures.&nbsp;<\/p>\n<ul>\n<li>WARC members can <a href=\"https:\/\/www.warc.com\/content\/article\/WARC-Exclusive\/Industry_Snapshot_Trends_in_B2B\/153519\">read the full report here<\/a>.&nbsp;<\/li>\n<li>See all other reports in the Industry Snapshot series <a href=\"https:\/\/www.warc.com\/evolution-of-marketing#industry-snapshots\" target=\"_blank\" style=\"font-size: 1.25rem; background-color: rgb(255, 255, 255);\" rel=\"noopener\">here<\/a>.<\/li>\n<\/ul>\n<p>                      <label id=\"emailSelectionHeader\">                          Send colleagues a link to this content.<br \/>                          To send to more than one recipient, put a comma between email addresses.                      <\/label>                  <br \/><strong>Welcome back to WARC!<\/strong><br \/>We\u2019ve made some exciting changes since your last visit, bringing you:<br \/>&copy; 2024 Copyright and Database Rights owned by Ascential Events (Europe) Limited<\/p>\n<p><a href=\"https:\/\/news.google.com\/rss\/articles\/CBMiaGh0dHBzOi8vd3d3LndhcmMuY29tL2NvbnRlbnQvZmVlZC9pbmR1c3RyeS1zbmFwc2hvdC1maXZlLXRyZW5kcy1zaGFwaW5nLWIyYi1tYXJrZXRpbmctaW4tMjAyNC9lbi1HQi84OTUw0gEA?oc=5\">source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Read daily effectiveness insights and the latest marketing news, curated by WARC\u2019s editors.You didn\u2019t return any results. Please clear your filters.The latest WARC industry snapshot report examines key macro B2B drivers, identifying five trends that will shape marketing strategies in 2024, including: influencer marketing, B2B\u2019s transition to hybrid sales, AI-driven&hellip;<\/p>\n","protected":false},"author":1,"featured_media":1077,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1076","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/posts\/1076","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/comments?post=1076"}],"version-history":[{"count":0,"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/posts\/1076\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/media\/1077"}],"wp:attachment":[{"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/media?parent=1076"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/categories?post=1076"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.yellowfalconmedia.com\/blog\/wp-json\/wp\/v2\/tags?post=1076"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}