Insight To Guide Your 2024 B2B Marketing Planning – Forrester

Live events are back. Step away from your Zoom meetings and triaging your inboxes for some wandering around a trade show for inspiration or connecting in person at a conference, and make your 2023 networking plans.Sometimes the best content we create has the very simple purpose of making our community’s…

The rise in the use of electronic and instant payments by shoppers, greater penetration of cross-border purchases and Asian goods, new functionalities and applications based on AI and new offers of services by marketplaces such as credit, loyalty, cashback and even content and connectivity.Those are some of the main trends expected for…