WTO Agreement Looks to Pave Way for Paperless Cross-Border Commerce PYMNTS.com
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Oracle’s Responsys Buy A ‘Huge’ Move Into B2C Marketing – AdExchanger
By Kelly LiyakasaCross-channel marketing software company Responsys has entered into an agreement to be bought by Oracle for a total sum of $1.5 billion, the companies announced Friday.Responsys, which has a customer base of 450 companies, of which many are direct-to-consumer brands like LEGO, Nordstrom, Whole Foods and MetLife, will be integrated…