By Rieva LesonskyTechnological advances and changing customer expectations are forcing small businesses to adapt.Anticipating the future is crucial for small business success. But it may be especially challenging this year since there are so many innovations and potential changes in areas like community building, personalization, finances, marketing, technology, and more.To…
There’s been an explosion of “must have” sales and marketing technologies, but — I hate to break it to you — most automation tools are a waste of money without the right data to fuel it.Why? It’s easy to be swept up by the hype of fancy tech, but what…