Surviving the E-commerce Wave in India: How Croma, Vijay Sales Did it – AIM

B2B selling isn’t going back to a pre-pandemic normal. In a late 2020 McKinsey survey of B2B buyers, … [+] just 20% said they’d prefer returning to traditional sales models.Before 2020, B2B sales of complex solutions and services were conducted almost entirely in person. All that changed with the pandemic.…