Industry snapshot: Five trends shaping B2B marketing in 2024 – Warc
Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.You didn’t return any results. Please clear your filters.The latest WARC industry snapshot report examines key macro B2B drivers, identifying five trends that will shape marketing strategies in 2024, including: influencer marketing, B2B’s transition to hybrid sales, AI-driven…